1. The best salespeople sell solutions to challenges rather than just features or benefits. They understand customers' specific problems and how their product can alleviate them, providing quantitative examples. 2. Top salespeople focus on quality over quantity, strictly qualifying leads to avoid wasting time. They aim for larger deals and always have the next step scheduled to avoid losing contacts. 3. Providing value in every conversation is key to building strong relationships and an inside track. Buyers want expertise and solutions, not just pitches.