Introduction to the Course
Digital & Social Media Marketing
Susan Fant
www.susanfant.com / www.castlesandsllc.com
These Sl...
The Internet
The Course
A blend of
history, theory, current
events and application.
Focused on teaching you
how to use digital and soci...
The Instructor: Susan Fant
Owner, Castle Sands LLC
www.castlesandsllc.com
Executive Director FERN
www.fernweb.org
Writer &...
What’s the point of all of this?
THE INTERNET IS DYNAMIC
IT’S ALWAYS CHANGING
(How you proactively foresee and respond to
...
Why Should Companies Care? Isn’t
Social Media Bad?
YOU create the Internet.
(Okay, You didn’t create it…but you create the...
How does this make any sense?
That’s 1.7
BILLION
Views….a
Snickers
commercial
plays first
(right now).
The top watched vid...
What does it mean?
The earth’s population
is 7.023 Billion
(According to Google
on 8/21/2013…)
That means 1.7
Billion+ peo...
What Else Does it Mean Though?
It means we
can watch
modern
history in
action.
Anytime.
It means
small
businesses
and local
artists have a
chance on
the major
playing field.
It means that
an individual
person can
make a
difference.
(…and sing you a
song, make
some
money, find a
following, fall i...
It means we have a voice.
A global voice.
“Our” generation has grown up
with social media.
This is our chance to PROVE “THEM” WRONG
Don’t fall for the hype:
We’re n...
We’re the Tech Generation
Alexis Ohanian, Co-Founder Reddit
L-R ModCloth
Founder, Facebook
Founder, Pinterest
Founders, Br...
We Have Opportunity
The opportunity…
to be a tech founder.
to get a job.
to satisfy a need.
to report.
to make a sneezing ...
Beyond the Social Web
Randy Komisar
Stanford University
E-Corner
Partner at Kleiner
Perkins Caufield
and Byers. Co-
founde...
Social Media Isn’t a Bubble
Social media (and digital marketing) is here to stay.
People are an active part of the interne...
Questions?
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Introduction to the Course: Digital & Social Media Marketing

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These slides are an introduction to the University of Alabama Masters of Marketing Sciences course: MKT597 - Digital & Social Media Marketing. Focused on the "Millennial Generation" actually being the "Tech Generation" this course strives to help push forward students in their social media understanding in both theory and application. A video from Stanford University's E Corner is also utilized to describe the social web.

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Introduction to the Course: Digital & Social Media Marketing

  1. 1. Introduction to the Course Digital & Social Media Marketing Susan Fant www.susanfant.com / www.castlesandsllc.com These Slides are for Educational Purposes Only – The University of Alabama Marketing Department MKT597: Digital & Social Media Marketing Fall Semester 2013
  2. 2. The Internet
  3. 3. The Course A blend of history, theory, current events and application. Focused on teaching you how to use digital and social media marketing professionally for yourself and for companies/organizations. Skill based on the goal of helping each other find and secure internships and opportunities post-school.
  4. 4. The Instructor: Susan Fant Owner, Castle Sands LLC www.castlesandsllc.com Executive Director FERN www.fernweb.org Writer & Website Creator www.susanfant.com Masters: University of St Andrews (Scotland) Managing in the Creative Industries Bachelors: Birmingham- Southern College Business, Editor of The Hilltop News (Blending Art + Business) Castle Sands
  5. 5. What’s the point of all of this? THE INTERNET IS DYNAMIC IT’S ALWAYS CHANGING (How you proactively foresee and respond to these changes makes the real difference.)
  6. 6. Why Should Companies Care? Isn’t Social Media Bad? YOU create the Internet. (Okay, You didn’t create it…but you create the content and you view the content that makes the Internet.) Companies can take advantage of social media and digital marketing (or miss out…or worse, mess it up). Product. Price. Place. Promotion. It all happens in this space.
  7. 7. How does this make any sense? That’s 1.7 BILLION Views….a Snickers commercial plays first (right now). The top watched video on YouTube of ALL time:
  8. 8. What does it mean? The earth’s population is 7.023 Billion (According to Google on 8/21/2013…) That means 1.7 Billion+ people watched and rewatched this guy OR about 1/7 of the world’s population watched him.
  9. 9. What Else Does it Mean Though? It means we can watch modern history in action. Anytime.
  10. 10. It means small businesses and local artists have a chance on the major playing field.
  11. 11. It means that an individual person can make a difference. (…and sing you a song, make some money, find a following, fall in love, and create an active web show.)
  12. 12. It means we have a voice. A global voice.
  13. 13. “Our” generation has grown up with social media. This is our chance to PROVE “THEM” WRONG Don’t fall for the hype: We’re not the “give me’s” We’re not the “trophy generation” We’re not lazy, disrespectful, or irresponsible.
  14. 14. We’re the Tech Generation Alexis Ohanian, Co-Founder Reddit L-R ModCloth Founder, Facebook Founder, Pinterest Founders, Brit + Co Founder
  15. 15. We Have Opportunity The opportunity… to be a tech founder. to get a job. to satisfy a need. to report. to make a sneezing panda video. (that brings joy to everyone who sees it) For ourselves and for companies and organizations.
  16. 16. Beyond the Social Web Randy Komisar Stanford University E-Corner Partner at Kleiner Perkins Caufield and Byers. Co- founder of Claris Corporation. Served as CEO for LucasArts Entertainment.
  17. 17. Social Media Isn’t a Bubble Social media (and digital marketing) is here to stay. People are an active part of the internet now. ATTENTION is the scarcest resource companies must compete for 24 hours a day / 7 days a week. And companies must compete for your attention with cat videos, vacation pictures on Facebook, chatting with your best friend (and new best friends) over Skype, Pinterest, YouTube, Reddit, LinkedIn -- ALL KINDS OF MEDIA, MATERIALS, VIDEOS, and INTERACTION.
  18. 18. Questions?

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