Top 10 Social Media Questions, Answered!


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Top 10 Social Media Questions, Answered!

  1. 1. Social Media Q&A Helping You Stay On Track And In The Loop @joemanna @Infusionsoft
  2. 2. What We’ll Talk About <ul><li>Answers to Top 10 SM Questions I’ve Received </li></ul><ul><li>4 Useful Social Media Apps I Use Daily </li></ul><ul><li>Live Q&A - Post questions on Twitter: #smqa </li></ul><ul><li>Infusionsoft Updates </li></ul>
  3. 3. This is interactive! <ul><li>Tweet @Infusionsoft or … </li></ul><ul><li>Use #smqa in your Tweets </li></ul><ul><li>Share feedback, opinions </li></ul><ul><li>and questions along the way! </li></ul><ul><li>Also, pay attention to the GoToMeeting Polls! </li></ul>
  4. 4. Top 10 Social Media Questions …Answered! <ul><li>I will lay out the facts and share my opinions. </li></ul><ul><li>My experiences have shaped these views and you may experience dramatically different results. </li></ul><ul><li>… In other words, it’s a discussion. </li></ul>
  5. 5. How do I generate revenue from social media? <ul><li>Truly address the needs/pain/benefits of prospects and customers </li></ul><ul><li>Track and measure your activities </li></ul><ul><ul><li>Web analytics </li></ul></ul><ul><ul><li>Social analytics </li></ul></ul><ul><ul><li>Content/SEO analytics </li></ul></ul><ul><li>Social media is relationship-based </li></ul><ul><ul><li>Not transactional </li></ul></ul><ul><li>Return can be in the form of cost-savings, efficiency and company culture. (Soft, but important.) </li></ul>
  6. 6. How do I automate my social media activities? <ul><li>Please don’t. </li></ul><ul><ul><li>It looks bad, annoys loyal fans and just isn’t effective </li></ul></ul><ul><li>But if you do… </li></ul><ul><ul><li>Be precise, intentional and listen for feedback </li></ul></ul><ul><ul><li>Be strategic and leverage the real-time web </li></ul></ul><ul><ul><li>Consider applying scientific method to it: split test headlines, styles, publishing times, etc. </li></ul></ul><ul><li>Before you jump into automation, ask yourself why? </li></ul><ul><ul><li>It’s a human environment, don’t cannibalize it. </li></ul></ul><ul><li>Powerful and helpful tools to accomplish this task </li></ul><ul><ul><li>Hootsuite, CoTweet, BufferApp, ArgyleSocial </li></ul></ul>
  7. 7. Which social network should I dedicate my time towards? <ul><li>I don’t have a solid answer for you. </li></ul><ul><li>Consider… </li></ul><ul><ul><li>Audience (prospect/customer/industry) demographics </li></ul></ul><ul><ul><li>Level of interaction and participation you desire and can contribute to. </li></ul></ul><ul><ul><li>“ How will you contribute to it that others aren’t?” </li></ul></ul><ul><ul><li>Poll customers and prospects separately on their online usage habits </li></ul></ul><ul><li>Twitter is less resource-intensive than others* </li></ul><ul><li>Blogging tends to provide more action for lead-generation & SEO </li></ul><ul><li>Facebook tends to facilitate deeper interactions and relationships </li></ul><ul><li>YouTube is a great way to share personality beyond ‘just’ text </li></ul><ul><li>Much better to focus energy on ONE network at a time until resources can afford more. </li></ul><ul><ul><li>Do it right. Be useful, interesting and inspiring to your audience. </li></ul></ul>
  8. 8. What’s your take on Klout? <ul><li>Measures the overall social media activity ( publishing ) and aggregated response ( engagement ) of people who use social media. </li></ul><ul><li>Great for discovering thought-leaders </li></ul><ul><ul><li>Expanding this capability soon. </li></ul></ul><ul><li>Great for ‘social-stalking’ who tends to influence others </li></ul><ul><li>Case study has shown value in not targeting >70 and <20 (K) </li></ul><ul><li>Interesting data – have a look yourself at </li></ul><ul><li>Don’t get caught up in the numbers. Look at the trends. </li></ul>
  9. 9. What’s your take on Google Plus? <ul><li>Great for people-to-people (friends, family) </li></ul><ul><li>Not so great for businesses … yet. </li></ul><ul><li>Solves for the flood of everyone’s status updates </li></ul><ul><ul><li>Circles let you segment your friends </li></ul></ul><ul><ul><li>Targeting content to circles is easy and privacy-friendly </li></ul></ul><ul><li>Content is rich! </li></ul><ul><ul><li>Status updates, videos, 10-person video chats, long-form entries, photo galleries, Places and likely more on the way… </li></ul></ul><ul><li>Not everyone is on it … yet. </li></ul><ul><ul><li>Facebook: 700M Users </li></ul></ul><ul><ul><li>Google Plus: 25M Users </li></ul></ul><ul><ul><li>Twitter: 56M – 175M Users (?) </li></ul></ul><ul><li>+1 Button – competitive to Facebook’s Like/Recommend button </li></ul><ul><li>Use it, watch the buzz on it, but don’t put your business on it yet. </li></ul>
  10. 10. What video provider should I use? <ul><li>Varies on business needs. </li></ul><ul><ul><li>Bigger business? Use premium video hosting services like Amazon S3, Brightcove, Vimeo Business* </li></ul></ul><ul><ul><li>Smaller business? Stick with YouTube. </li></ul></ul><ul><li>… “ Should I use a video uploader/broadcaster service […] for better SEO?” </li></ul><ul><ul><li>No, the benefit in that is limited. Better to upload unique, interesting content with catchy, relevant titles. </li></ul></ul>
  11. 11. How do I come up with interesting and useful content? <ul><li>Research your industry </li></ul><ul><ul><li>Invest time into Twitter #hashtags, Facebook Groups, Blogs, LinkedIn Groups, Quora/Focus Topics, YouTube, SEO Keywords, Topsy etc. </li></ul></ul><ul><ul><li>It takes time. Aim for 2-4 target topics. </li></ul></ul><ul><li>Create content for every stage of the Perfect Customer Lifecycle </li></ul><ul><ul><li>Address their needs, interests, passions, motivations and satisfaction. </li></ul></ul><ul><ul><li>Not everyone wants to buy your product, but they buy into your advice. </li></ul></ul><ul><ul><li>Recommendation: Create content from the beginning & end and work inwards. </li></ul></ul><ul><li>Less volume, more quality </li></ul><ul><ul><li>Make every piece of content something that truly benefits your audience </li></ul></ul><ul><ul><li>“ This [video/blog/tweet/etc] helps my audience by [benefit] because they will [call to action]” – ‘ buy’ is not the operative word here. </li></ul></ul>
  12. 12. Should I have a business* presence on Foursquare? <ul><li>Yes, if… </li></ul><ul><ul><li>You have people who physically walk into your business </li></ul></ul><ul><ul><li>You want to reward frequent patrons </li></ul></ul><ul><ul><li>You host events at a given venue (conferences) </li></ul></ul><ul><li>No, if… </li></ul><ul><ul><li>You want to get SEO credit for it </li></ul></ul><ul><ul><li>You are mostly a virtual business </li></ul></ul><ul><ul><li>You want to add lots of friends just to have lots of friends </li></ul></ul><ul><li>Recommendation: Use Foursquare yourself as a person and discover its value and social dynamic before using it for business. </li></ul>
  13. 13. How can I grow my social audience? <ul><li>Ask your existing audience to engage. (On Email, Print, Phone, Web) </li></ul><ul><ul><li>You must be there. You must be engaging. </li></ul></ul><ul><li>Refrain from the urge to ‘purchase’ fans. </li></ul><ul><ul><li>Less loyal, less connected to brand and skews success metrics </li></ul></ul><ul><li>Audience growth may not be your issue. </li></ul><ul><ul><li>Analyze your metrics and determine if your content just isn’t engaging. </li></ul></ul><ul><ul><li>Facebook (and others to follow) prioritizes News Feed based on past engagement. </li></ul></ul><ul><li>Show personality. </li></ul><ul><ul><li>Share emotion. </li></ul></ul><ul><ul><li>Highlight people and their own stories. </li></ul></ul><ul><li>Social activities should be rooted in a purpose. </li></ul><ul><ul><li>Is it help? Is it education? Is it news? Is it culture? </li></ul></ul>
  14. 14. Social media demands a lot of time… how do I get it all done? (Where can I hire a social media person?) <ul><li>You’re right; it does demand a lot of time. </li></ul><ul><li>Start small. </li></ul><ul><ul><li>Focus on quality engagements. </li></ul></ul><ul><ul><li>Block off parts of your day. (1-2h) </li></ul></ul><ul><ul><li>You can’t be everywhere all the time. Prioritize it. </li></ul></ul><ul><li>Get help. </li></ul><ul><ul><li>Look locally for SM professionals – beware of snake-oil. </li></ul></ul><ul><ul><li>DIY only goes so far … contract with SM consultants who are tailored for a business your size. </li></ul></ul><ul><ul><li>Look internally for SM talent. Ask and encourage employees! </li></ul></ul><ul><li>There is no “perfect” SM model. </li></ul><ul><ul><li>We’re ALL learning as we go. </li></ul></ul><ul><ul><li>Do what works for you … don’t get stressed. </li></ul></ul><ul><li>Social media reflects & amplifies your marketing presence. </li></ul><ul><ul><li>No need to fake it. Invest in it to realize results. Be patient. </li></ul></ul>
  15. 15. 4 Social Media Apps That Help <ul><li>Hootsuite - </li></ul><ul><ul><li>Stats, designed for multiple users, familiar interface, cutting-edge features </li></ul></ul><ul><li>Xefer - </li></ul><ul><ul><li>In-depth Twitter usage on individual users. </li></ul></ul><ul><li>Timely - </li></ul><ul><ul><li>Takes the guesswork out of scheduling tweets. Stats included. </li></ul></ul><ul><li>StumbleUpon - </li></ul><ul><ul><li>Browse new and trending sites in any given topic. Cited as #1 source of SM traffic* </li></ul></ul>
  16. 16. Live Q&A <ul><li>Ask us a question and share your feedback via Twitter: </li></ul><ul><li>Twitter Account: @Infusionsoft </li></ul><ul><li>Hashtag: #smqa </li></ul><ul><li>Your Host: @JoeManna </li></ul>
  17. 17. Infusionsoft Updates <ul><li>Infusionsoft Fall Release is Rolling Out Major update for all users makes app easier and more powerful. </li></ul><ul><li>Register for Infusionsoft Success Course (9/15--9/16) Live, in-person training at our PHX headquarters on marketing automation, CRM, email marketing and much more. Great for new and advanced users – no holds barred! </li></ul><ul><li>Join Us for the Customer Tour Headed to a city near you. Tell your co-workers to attend and learn together! </li></ul><ul><li>Refer a Customer, Get a Month of Infusionsoft Free!* Know a business owner struggling w/ multiple systems? Let’s help them! </li></ul>