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Top Ten Tips for Improving Social Media Exposure for the Aesthetic Practice

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Ten+ pearls of wisdom for optimizing your social media strategy. This talk was given at Vegas Cosmetic Surgery and Dermatology conference on June 15, 2015.

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Top Ten Tips for Improving Social Media Exposure for the Aesthetic Practice

  1. 1. #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow Welcome… Top Ten Tips: Improving Social Media Exposure
  2. 2. 1. Research-Refresh-Reshare • Research: Look for popular blog posts • Refresh: Update with new info • Re-share across all of your social media sites #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
  3. 3. #sdcms * @CosmeticSocial * @MoniqueRamsey * #LetsGrow 2. Facebook Native Videos FB Native Videos:  FB = 60% of all video shares  40% better engagement than YouTube  2.5x higher click through rate (CTR)  10% lower cost per engagement  New Featured VIDEO on your page; create playlists on video tab *Stats via SocialBakers & ReelSEO
  4. 4. #sdcms * @CosmeticSocial * @MoniqueRamsey * #LetsGrow 3. Facebook CTA Call to Action (CTA) Buttons “Shop Now” “Download” “Book Now” “Learn More” “Sign Up”
  5. 5. 4. Stop Being Pushy  Ad-like or overly promotional posts won’t get shown  FB = Cornerstone of your online identity  Bring your brand story to life  Genuinely useful info  Customer service channel #sdcms * @CosmeticSocial * @MoniqueRamsey * #LetsGrow OCT 2014: 1 billion ppl. visited FB PAGES (75% from a mobile device)
  6. 6. 5. Event Subscriptions
  7. 7. 6. Slideshare slideshare.net/moniqueramsey #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
  8. 8. 7. Twitter  Real-time tweets in search results  You need to be on Twitter, period  SEO boost likely 790 million tweets per day; fastest growing demographic is 55-64 year olds! #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
  9. 9. Twitter  Use hashtags to get found & increase engagement by 20%  Trending topics – but beware (relevant)  Upload photos directly  Use humor & emotion  Use a dashboard • identify power users • track trends • metrics #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
  10. 10. *Source: SearchMetrics Ranking Factor Study 2014 8. Google+ It’s here to stay. Maybe. Not? Our advice for now: • Stay here & create content  No promoted posts - clean  +1’s help are #3 with search ranking factors  REVIEWS The correlation of social metrics with better rankings remains high, with recommendations and related signals from the social graph strongly related to good Google rankings.
  11. 11. 9. LinkedIn Company Updates:  Authentic  Relevant  Brief  NO EXCESSIVE posting  NO OFFENSIVE posts (before/afters) Don’t Forget:  Consistent branding  “Showcase Pages” for features (up to 10)  Use keywords #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
  12. 12. 10. Use Ratings in Your Social Media Posts #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow

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