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Twitter - Mini-Social Media Workshop

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This was presented in March 2011 to the Spearfish Chamber of Commerce Young Professionals Group and gives an overview of using Twitter.

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Twitter - Mini-Social Media Workshop

  1. 1. Step into the Social Media Lounge: Michelle Kane
  2. 2. Twitter.Microblogging. 140 characters = really 125.2006.Twitter is without a doubt the best way to share and discover what is happening right now.
  3. 3. Real time communication and help.Sharing short updates and links to relevant news.Public collaboration and conversation.
  4. 4. For Business?Oh yes.Ask and answer questions.Inform customers.Announce prized and promotions.Handle complaints.Grow your business.
  5. 5. Has Twitter reached a plateau? Notreally. ~90 million US active users per month as of January 2011  ~40 million users in July 2010
  6. 6. Ashton Kutcher has more than three million followers on micro blogging site Twitter, but that’s not a compelling reason to tweet. You should tweet because it’s a simple and effective way to blast out messages to your customers. Twitter helps you gain exposure for your blog, market products and services, answer questions from potential customers, seek out potential business partners, announce events, share interesting articles and encourage customers to share information about your business with their followers.
  7. 7. But you can’t say all that in Twitter.
  8. 8. Twitterized:Twitter is awesome for my business! Inspiring read. http://on.fb.me/fCFODC
  9. 9. Tools for Smart People Biography which links to website Questions – what do you think? Signposting – help followers find cool stuff Conversation – hey, let’s chat and I can help Retweeting – what you said is awesome Replying – public conversationEngaging.
  10. 10. When things go wrong
  11. 11. Social media is relationships; it’s not selling.
  12. 12. Don’t measure social media success by only number of followers, fans, and connections.Social media is not traditional marketing.
  13. 13. Provide valuable content.Start conversations.Listen.Engage as a human.Build relationships.
  14. 14. Transparency.
  15. 15. Five reasons to do this A lot of people are already doing it. A lot of people are not doing it. Networking. Thought leadership. Revenue.Your target audience. Your professional growth.
  16. 16. Michelle Kanefacebook.com/blackhillsprTwitter: blackhillspr(605) 639-0427

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