The document discusses the types and process of innovation within companies. It identifies four main types of innovation: business model, product/service, process, and technology innovation. It then outlines the three main activities in an innovation process: idea generation, idea conversion, and idea diffusion. For each activity, it provides examples of internal, cross-unit, and external sources. It notes that a company's innovation capacity is limited by its weakest link in this innovation value chain. The document concludes by outlining features needed for an innovation management application to help companies better manage their innovation process from idea submission through execution and reporting.