2. Why are we worrying about
Facebook, anyway?
Libraries have to make their presence
known in the community.
And where does the community spend
a lot of their spare time?
FACEBOOK!
3. We want to be LIKED!
Facebook posts make the library
more relatable.
Prove to patrons how cool we are
by posting fun materials…
In turn, they’ll realize that the library
is a place to socialize and relax!
“Who knew the library was funny?!”
4. Vitals
• Always make sure your library Facebook page has
the correct address, opening hours, phone number,
and other vital information.
• Patrons can see this on the Facebook app. It will help
them call you if they have a question, they’ll get
directions from the address you provide, and find out
what services you have to offer.
5. When to post… EVERY DAY.
Its obvious once you think about it, but studies show that
people look at their Facebook:
• Mornings before work and school, 7am-9am
• Afternoons during lunch, 12pm-2pm
• After work and school, 4pm-7pm
So target your post times around 7am, 11:50am, and 3:30pm
• Scheduling posts about 10 minutes earlier will make sure
patron’s don’t miss it in their newsfeed
6. Scheduling Posts in Advance
Find the schedule button
by clicking the blue arrow
beside ‘Post’.
This will let you schedule
Facebook posts in
advance.
Don’t spend 5 days a
week on Facebook.
Schedule your posts in
advance.
This will save you a lot of
time.
7. What to post
ALWAYS post about your programs. Funny pictures are
great, but you still want to get patrons in the door. ALWAYS
include who, what, when, where, and why.
Get a routine and plan your posts. For example:
• Monday – Post staff picks for favorite titles
• Tuesday – Book Quotes
• Wednesday – Inform patrons on movies based on
books
• Thursday - Resources at the library that patrons might
not know about, for example placing holds online.
• Friday - Book trivia Q&A. Try to stump your patrons
with questions about semi-popular books.
8. Post Material
Meagan is working on building a folder for everyone to use that will
have hundreds of photos to use for Facebook. Until then, search
Pinterest and google for things like ‘library humor’ ‘library meme’ or
‘library Facebook’.
10. Get the word out!
Put a sign at the circulation
desk or at patron computers
telling them to like you on
Facebook.
You can’t like what you
don’t know is there!
When using signs, be sure to
instruct them on how to find
you. ‘Like Carlisle Public
Library on Facebook!’
11. Just… Be cool.
Be the library other
libraries want to be.
And keep your posts relevant.
Fonzie is hilarious here (ayyyyy)
because we’re talking about being
cool.
But younger audiences might not
know about The Fonz.
12. Just… Be cool
So instead you’d use something like the guy from the Old
Spice commercial (hilariously cool) or Johnny Depp (all
around cool-guy).
13. That wasn’t so bad, was it?
This presentation wasn’t so painful because of the fun
relatable images.
Now make your Facebook page like this presentation – that’s
all you need to do!
Check out the presentation ‘Facebook Engagement Posts’ for
tons of ideas.