a brief introduction to social media management and content curation during #NuvolaRosa - #PinkCloud event at Milan - University Bocconi

1. #NuvolaRosa #PinkCloudn u v o l a ro s a . e u
Social Media Management
&Content Curation
Molchanova Natalia
/natsilent

2. Don Tapscott, Author of Wikinomics
@dtapscott
“ THIS IS NOT AN INFORMATION AGE.
IT’S AN AGE OF NETWORKED INTELLIGENCE.”

3. #http://www.google.it/imgres?imgurl=http://www.communigator.co.u
Blog/buffer-logo.png%253Fsfvrsn%253D0&imgrefurl=http://www.com
andrewsblogexample/aimee-jonckers/2014/08/01/always-have-some
places-to-discover-shareable-n u v o l a ro s a . e u
Social Media
- websites and other online means of communication
that are used by large groups of people
to share information
and to develop social and professional contacts.
Random House Dictionary, © Random House, Inc. 2015.

4. n u v o l a ro s a . e u
Social Media
Social
living or preferring to live in a community rather than
alone
Etymology:
16th Century: from Latin sociālis companionable, from
socius a comrade, partner.
Random House Dictionary, © Random House, Inc. 2015.

5. #http://www.google.it/imgres?imgurl=http://www.communigator.co.u
Blog/buffer-logo.png%253Fsfvrsn%253D0&imgrefurl=http://www.com
andrewsblogexample/aimee-jonckers/2014/08/01/always-have-some
places-to-discover-shareable-n u v o l a ro s a . e u
Social Media
1978 - Bulletin Board System
the first one that allowed users to sign in and interact with each
other.
1995 - TheGlobe.com
users could interact in groups by interest and publish their own
content
1997 - AOL IM and SixDegrees.com
users could create their own profile and add friends

6. -Erik Qualman
@equalman
“WE DON’T HAVE A CHOICE
ON WHETHER WE DO SOCIAL MEDIA,
THE QUESTION IS HOW WELL WE DO IT.”

7. USE ALL THE SOCIAL MEDIA
PLATFORMS!

8. #http://www.google.it/imgres?imgurl=http://www.communigator.co.u
Blog/buffer-logo.png%253Fsfvrsn%253D0&imgrefurl=http://www.com
andrewsblogexample/aimee-jonckers/2014/08/01/always-have-some
places-to-discover-shareable-n u v o l a ro s a . e u
Houston, We’Ve Got a Problem…
The 2015 edition of marketing social media
technology landscape by ChiefMartec.com:
1,876 vendors
43 categories

11. -Coco Chanel
“A GIRL SHOULD BE TWO THINGS:
CLASSY & FABULOUS”

12. #NuvolaRosa #PinkCloudn u v o l a ro s a . e u
Social Networking
Focus on how to be social, not to do social.
- Joe Baer

14. - Brian Solis
“SOCIAL MEDIA IS MORE ABOUT
RELATIONSHIPS, SOCIOLOGY AND PSYCHOLOGY,
NOT TECHNOLOGY.”

15. n u v o l a ro s a . e u
You do not need networks.
You need communities.

17. SO…

19. n u v o l a ro s a . e u
1. Set a Goal
Be Social

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Set a Goal
What do you want to get from social networing?
Which Result?
When?
Why?

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2. Define your Partners
Be Social

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Your Partners
It’s not necessairy your direct clients or partners.
Who can help you?
Who can promote you?
Who can boost awareness?
Who loves you?
Who cares about you and/or your goal?

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3. Find where THEY ‘live’
Be Social

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Their ‘Habitat’
Which networks do they use?
Where it is easier to find or contact them?

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4. What do THEY love?
Be Social

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People do many things. Not only work.
What are their favourite hobbies?
Religious and politics view?
Causes They care about?
Sports? Music? Films? VIPs?… Whatever.

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5. What can YOU give THEM?
Be Social

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What can YOU do? Be realistic.
How much time do you have?
What budget?
Do you have a team or are you alone?
WHAT can you do?
How often?
How long?

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6. Build relationships
Be Social

30. n u v o l a ro s a . e u
Make THEM love you
Dialogue. Mention. Invite. Engage. Be open.
Ask and aswer. Help.
Share nice things. Make others smile.
Be polite. Be kind. Be generous.
Be natural. Be true. Be credible.
You’ll never manage to appear
someone you’re not.

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7. No Mercy to Bad&Useless
Be Social

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8. Smile. You are designed to.
Be Social

33. #http://www.google.it/imgres?imgurl=http://www.communigator.co.u
Blog/buffer-logo.png%253Fsfvrsn%253D0&imgrefurl=http://www.com
andrewsblogexample/aimee-jonckers/2014/08/01/always-have-some
places-to-discover-shareable-n u v o l a ro s a . e u
Search like a PRO
…AND EVERYWHERE
ELSE

34. #http://www.google.it/imgres?imgurl=http://www.communigator.co.u
Blog/buffer-logo.png%253Fsfvrsn%253D0&imgrefurl=http://www.com
andrewsblogexample/aimee-jonckers/2014/08/01/always-have-some
places-to-discover-shareable-n u v o l a ro s a . e u
Search like a PRO
Pay attention to the words you use.
If you do not find something, change a word,
use a synonym, another adjective, an idiom.
Try.
Often people name things in a weird way.

35. #NuvolaRosa #PinkCloudn u v o l a ro s a . e u
Collect. File. Index.
Your content is your kingdom.
Rule it like a king.
Keep it clean like a queen.

36. #http://www.google.it/imgres?imgurl=http://www.communigator.co.u
Blog/buffer-logo.png%253Fsfvrsn%253D0&imgrefurl=http://www.com
andrewsblogexample/aimee-jonckers/2014/08/01/always-have-some
places-to-discover-shareable-n u v o l a ro s a . e u
Collect and Share
…Whatever suits YOUR
content and needs

37. n u v o l a ro s a . e u
Sharing is Caring

42. #NuvolaRosa #PinkCloudn u v o l a ro s a . e u
Facebook
Do not facebook your problems. Face them.

43. -Erik Qualman
@equalman
“I WISH I WERE LIKE FACEBOOK;
BEING ABLE TO 'LIKE' AND 'SHARE' EVERYTHING
I GET.”

46. #NuvolaRosa #PinkCloudn u v o l a ro s a . e u
Twitter
Alone we can do so little; together we cand do so much.
- Helen Keller

48. - Jay Baer
“ACTIVATE YOUR FANS,
DO NOT JUST COLLECT THEM LIKE BASEBALL
CARDS”

50. #http://www.google.it/imgres?imgurl=http://www.communigator.co.u
Blog/buffer-logo.png%253Fsfvrsn%253D0&imgrefurl=http://www.com
andrewsblogexample/aimee-jonckers/2014/08/01/always-have-some
places-to-discover-shareable-n u v o l a ro s a . e u
Twitter
Do not overuse hashtags.
Not more than 3 in 1 post.

51. #NuvolaRosa #PinkCloudn u v o l a ro s a . e u
Google+
If you are not on the first page of search results
you do not exist.

52. #http://www.google.it/imgres?imgurl=http://www.communigator.co.u
Blog/buffer-logo.png%253Fsfvrsn%253D0&imgrefurl=http://www.com
andrewsblogexample/aimee-jonckers/2014/08/01/always-have-some
places-to-discover-shareable-n u v o l a ro s a . e u
Google+
It is Google. Deal with it. So YouTube is.

54. THANK YOU!
:)

55. #http://www.google.it/imgres?imgurl=http://www.communigator.co.u
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andrewsblogexample/aimee-jonckers/2014/08/01/always-have-some
places-to-discover-shareable-n u v o l a ro s a . e u
Links
How many social networks exist?
http://theviralityagency.com/blog/do-you-have-any-idea-how-many-social-networks-exist/
The history of social Networking
http://www.digitaltrends.com/features/the-history-of-social-networking/
Marketing Tecnology Landscape
http://chiefmartec.com/2015/01/marketing-technology-landscape-supergraphic-2015/

56. #http://www.google.it/imgres?imgurl=http://www.communigator.co.u
Blog/buffer-logo.png%253Fsfvrsn%253D0&imgrefurl=http://www.com
andrewsblogexample/aimee-jonckers/2014/08/01/always-have-some
places-to-discover-shareable-n u v o l a ro s a . e u
Natalia Molchanova
In/nataliamolchanova
Visual Communication and Content Strategy
natsilent
molchanova.nm@gmail.com

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Milan, May 19-20-21 2015
# N u v o l a R o s a# P i n k C l o u d