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Starbucks aims to be the premier purveyor of high quality coffee while maintaining its values as it grows. It was founded in 1971 in Seattle's Pike Place Market and went public in 1992. Starbucks focuses on customer orientation, employees, and customization. It has high brand recognition and customers with disposable income. While the domestic market is saturated, international markets offer growth opportunities. Starbucks differentiates itself through its variety of products and customers' in-store experience. It charges a premium price and sees its stores as a third place beyond home and work.

BusinessEntertainment & Humor
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Starbucks Presented By: Brandie Whitmire Lukas Jones Richard Whitehouse David Alex Selby Erika Hartvickson Bryan Kelly Justin Young Pete Leiweke
Executive Summary ,[object Object],[object Object],[object Object],[object Object]
Executive Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Company Background ,[object Object],[object Object],[object Object],[object Object]
Executive Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Executive Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Industry Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product’s Unique Features ,[object Object],[object Object]
Sales Growth and Profit Margins ,[object Object],[object Object],[object Object]
Pretax Profits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Industry Data ,[object Object],[object Object],[object Object],[object Object]
Product Maturity and Trends ,[object Object],[object Object],[object Object],[object Object]
Opportunities ,[object Object],[object Object],[object Object]
Threats ,[object Object],[object Object],[object Object]
Marketing and Sales ,[object Object],[object Object],[object Object],[object Object],[object Object]
Customer-End user Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Distribution ,[object Object],[object Object]
Marketing and Pricing ,[object Object],[object Object],[object Object],[object Object]
Competition ,[object Object],[object Object],[object Object]
Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competition ,[object Object],[object Object],[object Object],[object Object]
Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competition ,[object Object],[object Object],[object Object],[object Object],[object Object]
Competition ,[object Object],[object Object],[object Object],[object Object]
Competition ,[object Object],[object Object],[object Object],[object Object],[object Object]
Structure ,[object Object],[object Object],[object Object],[object Object]
Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Management Team ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Control ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Compensation ,[object Object],[object Object],[object Object],[object Object]
Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object]
Q&A
 

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Starbucksbusiness Plan Final 090223123940 Phpapp01

  • 1. Starbucks Presented By: Brandie Whitmire Lukas Jones Richard Whitehouse David Alex Selby Erika Hartvickson Bryan Kelly Justin Young Pete Leiweke
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