The document outlines a proposal for developing a strategic plan for the Royal Institute of Management (RIM) in Bhutan, focusing on leveraging its leading position in MBA education and addressing local and regional opportunities. It presents a six-stage approach to analyze the business environment, strategy, competitors, demand, best practices, and ultimately formulating a development strategy. The proposal emphasizes enhancing visibility, strengthening educational offerings, and improving internal capacities, with a timeline and anticipated benefits provided.

1. Development strategy – Proposal
RIM: the new innovative and excellence-orientated institute in
Bhutan
February, 5th
2015
GROUP 6

2. Agenda
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1 Context and issue p.3
2 Our approach p.6
Q&A p.21
4 Team and Credentials p.17
3 Planning and anticipated benefits p.14
February 2015
Stage 6: RIM development strategy plan p.13
Stage 2: Actual strategy analysis p.9
Stage 5: Best practice analysis p.12
Stage 4: Actual demand analysis p.11
Stage 1: Business environment analysis p.8
Stage 3: Competitors analysis p.10
Royal Institute of Management

3. CONTEXT AND ISSUE
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4. A leading position with a local reach
Project – All rights reservedRoyal Institute of Management 4February 2015
Leading position in the MBA education field in Bhutan
• No direct competitors
• Main player in both research and consultancy
• Lack of visibility in South East Asia
Dispensing comprehensive education for tomorrow’s leaders
• Created in 1986, in Thimphu, Bhutan
• Public Administration
• Business education
An organizational structure designed for efficiency:
• Institutional capacity and performance to meet strategic goals
• Focus on strong, specific activities
• Leadership and strategic role of the Chairman of the Board
Assisting government in implementing strategic directions for the country through higher education
• Develop and strengthen Bhutan’s civil services
• Assist government in implementing decentralization initiatives
• Support private sector development through HR training
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5. WHAT COULD BE THE NEW DEVELOPMENT STRATEGY
OF RIM?
What this proposal does NOT include
•Our work will solely focus on opportunities in Bhutan, further regional and/or international analysis could be the point of a assignment
•No international factors will be taken into accounts in our analyses, outside South-East Asia, save for the best practices researches
•Our work will solely focus on education and research, further research and analysis on opportunities regarding the consultancy department could be
the point of another assignment
Project – All rights reservedRoyal Institute of Management 5February 2015
Our understanding of your issue
Clear VISION Assigned MISSION
Opportunity to assess RIM’s leading position in Bhutan and neighboring countries

6. OUR APPROACH
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7. Project – All rights reservedRoyal Institute of Management 7
A 6-stage global approach
Stage 1
Environment
analysis
Stage 1
Environment
analysis
Stage 2
Actual strategy
analysis
Stage 2
Actual strategy
analysis
Stage 3
Competitors
analysis
Stage 3
Competitors
analysis
Stage 4
Actual demand
analysis
Stage 4
Actual demand
analysis
Stage 5
Best practices
analysis
Stage 5
Best practices
analysis
Stage 6
RIM development
strategy plan
Stage 6
RIM development
strategy plan
February 2015

8. Project – All rights reservedRoyal Institute of Management February 2015
Stage 1: Business Environment Analysis
Objective: Study both the internal and external environmental factors related to RIM, with the aim of
finding out how such factors affect future development
Timing: 1 month
Analyse educational programme, Staff, Capital
and Financial perspectives of RIM
(SWOT analysis, Value chain analysis)
Analyse the macroenvironment
(PESTL)
8

9. Project – All rights reservedRoyal Institute of Management February 2015
Stage 2: RIM Strategy
Identifying Goals Analysis of internal and external environments
Objectives Analysis of internal and external environments
Implementation
Allocation and management of resources with a
chain of command
Process
Evaluation
Benchmarking based on the results
Objective: Provide RIM with a global outlook on its Strategy
Timing: 1 month
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10. Objective: Provide RIM with an accurate analysis of potential competitors
Timing: 1 month
Project – All rights reservedRoyal Institute of Management February 2015
Stage 3: Competitors Analysis
Student
attractiveness
Scholarships, research grants, facilities and
infrastructure
Strengths &
Weaknesses
Competitors objectives, assumptions and
strategic capabilities
Marketing
strategies
Market analysis with focus on advertising
campaigns and promotions
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11. Project – All rights reservedRoyal Institute of Management February 2015
Stage 4: Demand Analysis
Consumer’s incomeTuition fee Place to participate
ROIGrowth rate of population Living habit
Objective: Help RIM determine what type of customers is willing to participate the Business Education &
what educational program they are likely to join, at what price range
Timing: 1 Month
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12. Project – All rights reservedRoyal Institute of Management February 2015
Stage 5: Best Practices in Higher Education
Objective : Learn about educative methods and research techniques to maintain and improve the quality
of your offer
Timing : 2 months
Interview of specialists from 10
of the Best Management
Schools in the World.
Carried out by phone or Skype
Paris
London
Boston
Canberra
Kuala Lumpur
Ahmedabad
Ho Chi Minh City
Singapore
Hong Kong
London (Ontario)
Expected deliverable
Report: « Which Best Practices in the
educative and research domains ? »
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13. Project – All rights reservedRoyal Institute of Management February 2015
Universities selection
South East Asian Universities
•Indian Institute of Management , Ahmedaban, India
•University of Malaya, Kuala Lumpur, Malaysia
•University of economics , Ho Chi Minh City, Vietnam
•Hong-Kong University of Science and Technology Business school, Hong-Kong
•National University of Singapore Business School, Singapore
Western Universities
•HEC Paris, Paris, France
•Harvard University, Boston, USA
•London Business School, London, United Kingdom
•Richard Ivey School of Business, University of Western Ontario, Canada
•University of Canberra, Australia
This pre-selection will be subject to discuss with RMI and will potentially be adapted according to RMI’s needs
and expectations from this stage
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14. Project – All rights reservedRoyal Institute of Management February 2015
Stage 6 : RIM development strategic plan
Objective : Provide your institution some recommendations and ideas to develop in Bhutan
Timing : 2 months
Reinforce actual projects & partnerships and
set up new ones
Reinforce actual projects & partnerships and
set up new ones
Local projects (government, NGO)
National Library & Archives (also in Thimphu) for
the research part of RIM
Local projects (government, NGO)
National Library & Archives (also in Thimphu) for
the research part of RIM
« Excellence »
Public/private skills – Differentiation
« Excellence »
Public/private skills – Differentiation
Communication on the value-added
Optimize the staff, the equipment (modernization)
Communication on the value-added
Optimize the staff, the equipment (modernization)
Development & innovation
MOOCs (Massive Open Online Courses)
Development & innovation
MOOCs (Massive Open Online Courses)
Analysis of the actual APCICT Virtual Academy
(AVA)
Launch of a new version
Analysis of the actual APCICT Virtual Academy
(AVA)
Launch of a new version
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15. PLANNING AND ANTICIPATED
BENEFITS OF THE ASSIGNMENT
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16. Timeline proposition for the assignment
Month 1 Month 2
Environment
analysis
Kick-off session
Month 3 Month 4 Month 5 Month 6 Month 7
11
Competitors
analysis33
Demand analysis in
Bhutan44
Best practices in higher education55
RIM development strategic plan66
Actual Strategy
analysis22
Presentation &
Workshop
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Presentation &
Workshop
Presentation &
Workshop
Presentation &
Workshop
Presentation &
Workshop
16February 2015

17. 5 main benefits of the assignment for RIM
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18. TEAM AND CREDENTIALS
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19. Project – All rights reserved
Our skills for the project
31 years of experience – Consulting & Strategy – Paper industry
Master Degree in Consulting Management, London School of Economics
17-year experience in strategic consulting in Olea Consulting, Paris, France
 Creation of the strategy department
 Clients portfolio: International Paper, Dior, Axa,…
9-year experience in consulting at BCG, Boston, USA - Strategy
5-year experience in Nine Dragons Paper, China – Partnership development Department
Prashanth RAMACHANDRAN - Partner
Project leader, guarantee
on-time delivery, ensure
final quality control,
validate strategic decisions
and recommendations,
direct meetings and
workshops
Project leader, guarantee
on-time delivery, ensure
final quality control,
validate strategic decisions
and recommendations,
direct meetings and
workshops
17 years of experience – Consulting – HRM
Master Degree in Consulting Management, HEC Paris
9-year experience in Olea Consulting, Paris, France
5-year experience in PwC, Paris, France – Consulting Department
3-year experience in BP, New-York, USA – Business Development Department
Aurélie POCHER – Senior Consultant
In charge of
recommendations, realize
final deliverables,
ensure first quality control,
help direct meetings and
workshops
In charge of
recommendations, realize
final deliverables,
ensure first quality control,
help direct meetings and
workshops
Royal Institute of Management 19February 2015

20. 11 years of experience – Consulting & HRM
Doctorate in Public Administration– MIT Boston
5-year experience in Olea Consulting
6-year experience in Dior Limited (Paris) – Innovation Department
Jie Lei - Consultant
Internal AnalysisInternal Analysis
9 years of experience – Consulting & Strategy
Master in Strategy & Business Development, Harvard Business School
4-year experience in Olea Consulting
5-year experience in Roland Berger (Paris)
Clémentine Rakotomalala - Consultant
Strategic Plan SectionStrategic Plan Section
5 years of experience – Consulting & Marketing
 2-year experience in Olea Consulting
 3-year experience in Air France (France) – Marketing Department
Marine Vandendaele - Junior Consultant
BenchmarksBenchmarks
7 years of experience – Consulting & International Business
 2-year experience in Olea Consulting
 5-year experience in Lee & Man Paper (China) – International Business Department
Chloé Rébéna - Junior Consultant
Best Practices research and
analysis
Best Practices research and
analysis
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21. Project – All rights reserved
Our references
Royal Institute of Management 21February 2015

22. How to reach us
The way to excellence is
challenging…
We are here to help you
SUCCEED…
Wisdom
Excellence
Growth
Experience
Sustainable
Development
Vision
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OLEA Consulting
Address: 25 rue de Rivoli – 75001 Paris
Phone: + 33 (0)1 40 62 84 74
Fax: + 33 (0)1 40 62 83 19
Site : www.olea-consulting.com
22February 2015

23. THANK YOU FOR YOUR ATTENTION
ANY QUESTIONS ?
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