Starbucks CEO Howard Schultz pledged to boycott political donations and help boost the economy by creating more jobs. While brands usually stay politically neutral, some experts say this move could help Starbucks' marketing. Schultz called on CEOs to focus on job creation rather than political infighting. This non-partisan stance reflects positively on Starbucks' brand by filling a perceived leadership vacuum. Starbucks' image as aspirational also meshes well with Schultz's policy stance, allowing the company a rare opportunity to connect with consumers on a public issue. However, some experts believe the announcement will have little consumer or brand impact and could be seen as mere political rhetoric.