2. • Building Your Personal
Brand
• Creating a Personal
Marketing Plan
• Marketing Strategies to
Build Your Reputation
• Personal Marketing
Strategies
3. • What is a brand?
• Know thyself.
• Talents & Strengths
• What do you want to be
known for?
5. • How do others perceive you?
• Obnoxious
• Dated
• Professional
• What image?
• Are you consistent?
• Do you make a statement?
• What makes you unique?
8. • The Icarus Deception by Seth Godin
• Daring Greatly by Brene Brown
• The Brand Called You by Tom Peters (Fast Co)
• Book Yourself Solid, chapter 3 by Michael Port
• Now Discover Your Strengths by Marcus
Buckingham & Donald Clifton
• www.CoreClarity.net
• Risky is the New Safe by Randy Gage
• Edelman Trust Barometer
9.
10.
11. What you receive:
One Day, One-on-One, Custom
•Choose to Focus On:
•Target Market
•USP
•Tagline, byline & elevator speech
•Brand audit
•Marketing Strategies
•And EVERYONE will leave with an initial
action plan!
Regular Price: $1897 Conference Price: $1597
12. What you receive to get it done
Now:
•Five Audio Discs with
instructions and tips
•White Paper: “The Case for
Socially Responsible Strategy”
•BL3 Assessment Tool
•SWOT Analysis
•Worksheets
Finish the workbook, and have
a completed Strategic Plan!
Regular Price: $297 Conference Price: $197
13. What you receive to get it done
Now:
•One Audio Disc with instructions
and tips
•Target Market Worksheet
•SWOT Analysis
•Brand Audit checklist
•Marketing Calendar
•PLUS extra Worksheets
Finish the workbook, and have
a completed Strategic Plan!
Regular Price: $197 Conference Price: $97
14. •Decide what you want to be
known for
•Identify your strengths
•What is your vision and mission?
•Set your goals & objectives
•Review & prioritize your marketing
strategies
•Complete your marketing plan
•Do it NOW!