Elements of Marketing 6P’s of Marketing• Product (Service)• Place (Target Mkt)• Price• Promotion• People (Staff)• Process
Why Marketing as Career Choice?• Challenge• Problem Solving• Strategising• Meet People from differing backgrounds• New Techniques to learn• Generate New Ideas• Enjoyable and Fun
Categories of Marketing• Product Management (Create, Real Estate Innovate, Design)• Brand Management Hospitality Management• Marketing Communication Retail Management• Advertising & Promotion• Internet/ Web Marketing (New) Sales Management• Social Marketing (New) Service Marketing• Marketing Research Sports Marketing• Distribution and Logistics• E- Commerce Travel/Tourism Mktg• Merchandising• Public Relations
What are various careers in Marketing?• Internet Marketing • Social Media Marketing• Offline Marketing • Referral Marketing• Outbound Marketing • Guerrilla Marketing• Inbound Marketing • Promotional Marketing• Newsletter Marketing • Affiliate Marketing• Article Marketing • Viral Marketing• Trade Show Marketing • Viral Marketing• Search Marketing • B2B Marketing• Direct Marketing • B2C Marketing• Niche Marketing • Mobile Marketing• Drip marketing • Telemarketing• Database Marketing • Direct Mail Marketing
• Marketing is one of the most popular career destinations for newly qualified graduates.