Marketing Magic:Look like a Million withoutSpending a Million       Presented by: Kate Koziol                      K Squar...
K Squared Communications®, Inc.               www.ksqrd.com
K Squared Communications®, Inc.              www.ksqrd.com
Messaging and Targeting•   Know your strengths•   What do you deliver to customers?•   Differentiate from competition•   B...
Ask the Right Questions•   Who do you want to reach?•   Where do they live? Work?•   What do they read?•   What is your co...
PR, editorialK Squared Communications®, Inc.               www.ksqrd.com
Target the Right Groups• One Example:  High-Stress Professions   1.   Student   2.   Medical Professional   3.   Teacher  ...
Marketing Tactics•   Unique Identity and Brand•   Video•   Online and Offline Collateral•   Presentations or Classes•   So...
K Squared Communications®, Inc.               www.ksqrd.com
Marketing Tactics•   Email Programs•   Bloggers/Journalist Outreach•   Author Articles•   Event Management•   Networking/A...
K Squared Communications®, Inc.               www.ksqrd.com
Relationship Marketing• Co-Op Opportunities• Find quality businesses and  institutions• Be creative in your thinking• Cros...
Client Development•   Identify your best customers•   Ask them to advocate for you•   Listen to them about what they love•...
Client Referrals•   References•   Referrals    –   Ask people who trust you    –   Ask when it is natural to ask    –   As...
Keys for Success•   Demonstrate Quality•   Unique Identity and Brand•   Measurement of KPIs•   Business Management Tools• ...
K Squared Communications®, Inc.               www.ksqrd.com
Marketing Game Plan•   Find Your Market•   Build Your Brand Demand•   Promotion Tools and Tactics•   Grow Your Clients•   ...
Your Marketing Magic will      Drive Profits           K Squared Communications®, Inc.                          www.ksqrd....
Questions?    Kate Koziol   773 774 7847kkoziol@ksqrd.com         K Squared Communications®, Inc.                        w...
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Look Like A Million

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Look Like A Million

  1. 1. Marketing Magic:Look like a Million withoutSpending a Million Presented by: Kate Koziol K Squared K Squared Communications®, Inc. www.ksqrd.com
  2. 2. K Squared Communications®, Inc. www.ksqrd.com
  3. 3. K Squared Communications®, Inc. www.ksqrd.com
  4. 4. Messaging and Targeting• Know your strengths• What do you deliver to customers?• Differentiate from competition• Beware of mass mailings• Find your markets K Squared Communications®, Inc. www.ksqrd.com
  5. 5. Ask the Right Questions• Who do you want to reach?• Where do they live? Work?• What do they read?• What is your competition doing?• What do you want to say?• How are you going to reach them? K Squared Communications®, Inc. www.ksqrd.com
  6. 6. PR, editorialK Squared Communications®, Inc. www.ksqrd.com
  7. 7. Target the Right Groups• One Example: High-Stress Professions 1. Student 2. Medical Professional 3. Teacher 4. Parent 5. Hospitality Professional 6. Law Enforcement K Squared Communications®, Inc. www.ksqrd.com
  8. 8. Marketing Tactics• Unique Identity and Brand• Video• Online and Offline Collateral• Presentations or Classes• Social Media Outreach• Trade Shows• Mobile K Squared Communications®, Inc. www.ksqrd.com
  9. 9. K Squared Communications®, Inc. www.ksqrd.com
  10. 10. Marketing Tactics• Email Programs• Bloggers/Journalist Outreach• Author Articles• Event Management• Networking/Associations• Advertising• Direct Mail K Squared Communications®, Inc. www.ksqrd.com
  11. 11. K Squared Communications®, Inc. www.ksqrd.com
  12. 12. Relationship Marketing• Co-Op Opportunities• Find quality businesses and institutions• Be creative in your thinking• Cross-market to partner databases• Investigate and approach the best candidates K Squared Communications®, Inc. www.ksqrd.com
  13. 13. Client Development• Identify your best customers• Ask them to advocate for you• Listen to them about what they love• Build on your strengths K Squared Communications®, Inc. www.ksqrd.com
  14. 14. Client Referrals• References• Referrals – Ask people who trust you – Ask when it is natural to ask – Ask for an action, not a contact – FOLLOW UP! K Squared Communications®, Inc. www.ksqrd.com
  15. 15. Keys for Success• Demonstrate Quality• Unique Identity and Brand• Measurement of KPIs• Business Management Tools• Expert Advice• Consistency K Squared Communications®, Inc. www.ksqrd.com
  16. 16. K Squared Communications®, Inc. www.ksqrd.com
  17. 17. Marketing Game Plan• Find Your Market• Build Your Brand Demand• Promotion Tools and Tactics• Grow Your Clients• Reap the Rewards! K Squared Communications®, Inc. www.ksqrd.com
  18. 18. Your Marketing Magic will Drive Profits K Squared Communications®, Inc. www.ksqrd.com
  19. 19. Questions? Kate Koziol 773 774 7847kkoziol@ksqrd.com K Squared Communications®, Inc. www.ksqrd.com

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