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ASAE.Building Community Through Mktg Partnership

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Presentation to the 2009 ASAE Annual Meeting on how to build a community through marketing partnerships

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ASAE.Building Community Through Mktg Partnership

  1. 1. Content Leader: Ann Ranson President, CSR-3 Marketing Hashtag: #asae09 lr4 Connecting Great Ideas and Great People www.asaecenter.org
  2. 2. www.annranson.com
  3. 3. <ul><li>Today’s Goals </li></ul><ul><li>Building Community </li></ul><ul><li>Be Strategic </li></ul><ul><li>The Give and Take </li></ul><ul><li>Avoid Pitfalls </li></ul><ul><li>Get the Word Out </li></ul>www.annranson.com hashtag #asae09 lr4
  4. 4. <ul><li>What could you achieve with the right partner? </li></ul>www.annranson.com hashtag #asae09 lr4
  5. 5. “ I don’t know how it started, either. All I know is that it’s part of our corporate culture.”
  6. 6. www.annranson.com hashtag #asae09 lr4
  7. 7. www.annranson.com Why Goals Long Term Benefits Homework Win-Win hashtag #asae09 lr4
  8. 8. www.annranson.com Why Goals Long Term Benefits Homework Win-Win hashtag #asae09 lr4
  9. 9. <ul><li>Give: </li></ul><ul><li>Information </li></ul><ul><li>Credibility </li></ul><ul><li>End Benefits </li></ul><ul><li>Sex Appeal </li></ul><ul><li>Database </li></ul><ul><li>Street Team </li></ul>www.annranson.com <ul><li>Take: </li></ul><ul><li>Volunteers </li></ul><ul><li>Money </li></ul><ul><li>Marketing </li></ul><ul><li>Credibility </li></ul><ul><li>Access </li></ul><ul><li>Business Services </li></ul>hashtag #asae09 lr4
  10. 10. “ Year-to-date our relationship is up 2.3%”
  11. 11. www.annranson.com <ul><li>Promises </li></ul><ul><li>Resources </li></ul><ul><li>Logo Soup </li></ul><ul><li>The Pitch </li></ul><ul><li>Agreement </li></ul><ul><li>Greenwashing </li></ul><ul><li>No </li></ul><ul><li>Boring </li></ul>hashtag #asae09 lr4
  12. 12. www.annranson.com <ul><li>Word of Mouth </li></ul><ul><li>Integrated Communication </li></ul><ul><li>Approaching The Media </li></ul>hashtag #asae09 lr4
  13. 13. www.annranson.com <ul><li>International Events Group (IEG) </li></ul><ul><li>American Marketing Association </li></ul><ul><li>Chase’s Calendar of Events </li></ul><ul><li>Cone Cause Survey Report </li></ul><ul><li>PromoMagazine.com </li></ul><ul><li>Google Alerts </li></ul><ul><li>www.annranson.com </li></ul>hashtag #asae09 lr4
  14. 14. <ul><li>Today’s Goals </li></ul><ul><li>Building Community </li></ul><ul><li>Be Strategic </li></ul><ul><li>Value The Give and Take </li></ul><ul><li>Avoid the Pitfalls </li></ul><ul><li>Get the Word Out </li></ul>www.annranson.com hashtag #asae09 lr4
  15. 15. hashtag #asae09 lr4
  16. 16. <ul><li>Contact Information </li></ul><ul><ul><li>Ann Ranson </li></ul></ul><ul><ul><li>President, CSR-3 Marketing </li></ul></ul><ul><ul><li>Email: [email_address] </li></ul></ul><ul><ul><li>Phone: 972.964.5495 (Central Time Zone) </li></ul></ul>SEE YOU NEXT YEAR! Annual Meeting & Expo August 21 - 24, 2010 Los Angeles, CA hashtag #asae09 lr4

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