The document discusses enterprise mashups and their business benefits. It defines mashups as lightweight web applications or pages that combine capabilities or information from two or more internal or external sources to create new functionality. Examples of enterprise mashups provided include sales reports, expert locators, video surveillance integration, and executive dashboards. Resources for learning more about mashups and patterns are also listed.

1. Enterprise Mashups
E t i M h
Deliver Business Value
Susan Bouchard Senior Business
Bouchard,
Development Manager
Enterprise Mashups © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential

2. Agenda
Measurable Business Benefits
What are Mashups?
Why Mashups Matter
Enterprise Mashups
Mashup Resources
Q&A
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3. Measurable Business Benefits of Web 2.0
Use of Internal purposes Working with external
technologies partners/suppliers
% of Median % of Median
respondents,1 improve- respondents,1 improve-
n = 1,088 ment ,% n = 686 ment, %
Increasing speed of
68 30 51 25
access to knowledge
Reducing
54 20 49 20
communication costs
Increasing speed of
43 35 42 30
access to experts
Decreasing travel
40 20 40 20
costs
1Includes respondents who are using at least 1 Web 2.0 technology, even if on trial basis.
Source: McKinsey Quarterly (2009, September) . How companies are benefiting from Web
(2009
2.0: McKinsey Global Survey Results. Retrieved from
http://www.mckinseyquarterly.com/Business_Technology/BT_Strategy/How_companies_a
re_benefiting_from_Web_20_McKinsey_Global_Survey_Results_2432?gp=1
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4. What are Mashups?
p
US-Canada TelePresence Dashboard
Enterprise Web-based
Applications Applications
and Data and Data
Structured Unstructured
Mashup
Lightweight Web pages or applications that
Transform, merge, or mix capabilities or information from
two or more existing internal/external sources to
Deliver new functionality and offer broader insights
Source: Mashup (web application hybrid). Retrieved from
http://en.wikipedia.org/wiki/Mashup_(web_application_hybrid)
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5. Why Mashups Matter
US-Canada TelePresence Dashboard
Instant
feedback
Business identifies Prototype rapidly Mashup tested Mobile device
capability needed assembled and deployed access enabled
Weeks vs. months Days Hours
Reduce cost, development time (weeks vs. months)
Non-technical users can assemble, remix, and reuse
Enable fresh capabilities for new customers/markets
Free IT to focus on more complex applications
Forrester predicts global spending $4.6 billion by 2013
Source: Young, Brown, Keitt, Owyang, Koplowitz & Lo. (2009). Global Enterprise Web 2.0
Market Forecast: 2007 To 2013. Retrieved from
http://www.forrester.com/Research/Document/Excerpt/0,7211,43850,00.html
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6. Enterprise Mashups
E
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7. Sales Rack
Challenge: Selling
g g
content scattered
across product and
marketing sites
Solution: Content
links aggregated in
one location,
reducing search
and retrieval time
Result: Increased
sales productivity
Source: Sankar, K. & Bouchard, S. (2009).
Enterprise Web 2.0 Fundamentals.
(p. 273). Indianapolis: Cisco Press.
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8. Mobile Bookings Report
Challenge: Key business report
g y p
tedious to access on the go
Solution: Deliver actionable
content to mobile d i of
t tt bil device f
CEO and sales leaders
Result: Faster decision-making
decision making
and immediate response to
changes in the business
Source: Sankar, K. & Bouchard, S. (2009). Enterprise Web
2.0 Fundamentals. (p. 269). Indianapolis: Cisco Press.
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9. Expertise Locator
Challenge: Deep technical expertise difficult to locate/access
Solution: M expert location and i t
S l ti Map tl ti d integrate click t connect in real-
t li k to ti l
time via chat, telephone or video call, Web conference, or email
Result: Increased collaboration and utilization of expertise
Source: Cisco on Cisco (2009). Virtual Sales Expertise Case Study: How Cisco Supports
Virtual Access to Technical Experts. Retrieved from
http://www.cisco.com/web/about/ciscoitatwork/collaboration/virtual_sales_expertise.html
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10. Video Surveillance
Challenge: Multiple video feeds
g p
hard to monitor/manipulate
Solution: Click to view feeds
integrated with click t chat with
i t t d ith li k to h t ith
available security personnel
Result: Real time physical
Real-time
security situation awareness
and coordinated response
Source: Boulton, C. (2008, November 11) . IBM, Cisco
Whip Up Video Surveillance M h I 8 H
Whi U Vid S ill Mashup In Hours.
Retrieved from http://www.eweek.com/c/a/Application-
Development/IBM-Cisco-Whip-Up-Video-Surveillance-
Mashup-in-8-Hours/?kc=rss
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11. Executive Dashboard
Challenge: Deluge of
internal/external
news, financial
reports and metrics
Solution: Deliver
actionable news and
correlated business
performance metrics/
indicators
Result: Faster more
Faster,
effective decision-
making and response
Source: Barbosa, D. (2009, August 12).
Executive Awareness Dashboard: Dow
Jones Client Solutions. (p. 7).
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12. Disaster Relief
Challenge: Difficult to find open airports to land relief planes
Solution: Map information from disparate systems based on
key search parameters – location, condition, and runway size
Result: Interagency collaboration and information sharing
Source: Barnes, D. (2009). Boeing Mashup using IBM Mashup Center. Retrieved from
http://www.youtube.com/watch?v=6xB0psBjpjI
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13. Mashup Resources
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14. Creating Good Mashups
Learn from other mashup developers
p p
Scan for new, innovative use cases
Let application owners help ID data sources
Involve IT early to ease governance concerns
Combine internal/external data in new ways
Enable user productivity and effectiveness
Create t l
C t catalogue of capabilities t reuse/share
f biliti to / h
Transform Merge Mix
Source: ITworld. (2009, July 28). Building Mashups that Work. Retrieved from
http://www.itworld.com/software/72793/building-mashups-work
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15. Learn More
Building Mashups that Work,
http://www.itworld.com/software/72793/buildi
ng-mashups-work
Delivering Business Value with Mashups
Mashups,
http://www.networkworld.com/community/no
de/43689
Introduction to Mashups,
http://www.youtube.com/watch?v=3kDnbhKb
htt // t b / t h? 3kD bhKb
2ow
IBM Mashup Center,
http://www
http://www-
01.ibm.com/software/info/mashup-center/
Kapow Technologies, http://kapowtech.com/
Mashup Patterns
Patterns,
http://www.mashuppatterns.com/
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16. Enterprise Web 2.0 Fundamentals
Cisco Press
1 An Introduction to Web 2.0
2 User-Generated Content: Wikis,
Blogs, Communities, Collaboration,
and Collaborative Technologies
3 Rich Internet Applications: Practices,
Technologies, and Frameworks
4 Social Networking
5 Content Aggregation, Syndication,
and Federation via RSS and Atom
6 Web 2 0 Architecture Case Studies
2.0
7 Tending to Web 3.0: The Semantic
Web
8 Cloud Computing
9 Web 2.0 and Mobility
10 Web 2.0 @ Cisco: The Evolution
11 Cisco’s Approach to Sales 2.0
Appendix
= Written by Susan A. Bouchard
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17. Questions?
E
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18. Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 18