Convertigo is an enterprise mashup platform that allows companies to quickly create composite applications by reusing existing information system assets without rewriting them. It does this by aggregating, filtering, transforming and orchestrating existing business data, processes and user interfaces from various applications and systems. This enables faster delivery of new applications and business requirements while improving collaboration between business users and IT.

1. Convertigo Enterprise Mashups
Create Composite Apps by
Reusing your Information System Assets
Olivier Picciotto
CEO, Convertigo

2. Convertigo
Convertigo is the fastest growing Enterprise Mashup vendor in the world. Convertigo runs
operations in the US, France and Benelux. Convertigo technology is mature and rock-solid, it is
used since 15 years by more than 300 customers.
We help accelerate agility and reactivity of companies Information System.
We do this in 4 ways:
 By reusing your existing applications instead of rewriting them
 By delivering software solutions faster through light integration
 By involving business users and IT into collaborative processes
 By quickly implementing new business requirements

3. Who uses Convertigo?
Representative customers
BANKING, FINANCE MEDIA & TELCO ELECTRONIC GOODS
INSURANCE RETAIL CONSULTING
ENERGY HEALTHCARE TRAVEL

4. Enterprise Mashups? What’s that?

5. Top COMEX concerns
Keep your company synchronized with the acceleration of Economy
Difficulty to get a transversal Information System
• Business requires 360° view of operation information
• Business reactivity requires cross-units/branches communication and actions
IT inertia on new projects full delivery
• <5% of existing apps have been designed for integration
• Lack of IT resources
• Difficulty to create iterative apps specifications between business users and IT
• Preference to rebuild apps from scratch (costs a lot of time)
• Users resist to change in apps adoption

6. Enterprise Mashups
What is it?
User Efficiency
•Integrated apps
•Everywhere, every time access
•User customization
Web 2.0 Enterprise Mashups
Rich applications composed by
business users and connected
to legacy enterprise assets in
accordance with IT governance
IT SOA
IT Assets IT Efficiency
•Governance •Agile IT
•Legacy •Align IT with business

7. Web 2.0 is user-centric
Inversion of control
Traditional IS IT overload
Too much fragmented data and apps
 Errors, inefficiency, stress
Web 2.0
Contributing business users
Aggregate relevant data
Adapt processes

8. Mashup
What is it?
Portal = Set of Portlets
 Portlet = Visual Component displaying data
Mashup = Network of connected mashables
 Mashable = Service or Visual Component
 Data, behavior and Presentation (option)
 + Links to other mashables
Enterprise Mashup
 Enterprise Widget: widget connected to enterprise
resources
 Mashup with at least one Enterprise Widget

9. Why Are Organizations Turning to Composites and Mashups?
Gartner Analysis
Serve business quickly Composite apps are User-centric
“IT organizations must innovate to serve “Composite applications are typically user-
more-demanding business requirements and centric, and they service heterogeneous
users than ever. Leaner IT groups are being back-end systems with a custom front end.
asked to provide capabilities quickly and Although some new services may be
cost-effectively for their businesses and developed specifically to create a composite
citizens. Business users, becoming application, as in service-oriented
accustomed to innovation on the consumer development of applications (SODA), most
Web, are screaming for innovation from their composite applications leverage established
employers. Users are more likely than ever to and independently developed applications or
circumvent organizational IT when they don't services.”
get the services and applications they want.”
Publication Date: 12 May 2010
ID Number: G00200202

10. Benefits of Convertigo Enterprise Mashups

11. How we do it
Convertigo creates composite applications in a unique way
Convertigo aggregates, filters, transforms and orchestrates existing
business data, processes and user interfaces
• Even when there is no API (95% of cases)
Convertigo reuses and leverage existing apps
• Save time and money (OPEX vs. CAPEX)
• Convertigo combines internal and external resources
Convertigo delivers everywhere, in real-time
• Enterprise mashups, Composite apps, Web 2.0 apps, portals, dashboards,
smartphones, SOA applications
Convertigo delivers user-centric apps
• Rich Internet Apps
• New integrated desktop
• Per user on-demand widgets assemblies

12. Integration challenge
<5% of existing apps have been designed to be integrated
Subsidiary Apps
Holding
Apps Convertigo can integrate all
existing applications, not only
the few ones exposing services
and APIs.
Once created by Convertigo,
new widgets and services can
Acquired be consumed in composite
Company apps, mashups and any other
Apps
SOA compliant applications like
BPM.
External Apps

13. Connect widgets to enterprise
Expose existing assets and compose them into mashups
Enterprise Mashups combine processes & data
• From structured data: tables, services and apps
• From unstructured apps: API-less mainframe and
Web applications (even with no Web service)
Mashables
• Widgets or services created from existing apps that
can be combined into composite RIA REST / SOAP RSS WIDGETS
• Applications are accessed in real-time
• Read and write operations to backend systems SOA User
Applications mashups
• Convertigo dynamically generates output formats
at runtime: Ajax, Flex, SOAP or REST Web service,
RSS, portlet, Adobe Mosaic tile, SharePoint
Webpart, IBM iWidget, Google OpenSocial, etc.

14. From mashables to mashups
1 studio for widget creation + 1 studio for mashup composition
Mashable (widget) creation
 Access existing resources (Web or Mainframe applications)
 Requires IT skills: programming, project management...
 Must respect governance policies: security, performance, QoS
Strategic
 Eclipse Studio Mashable
Tactical
Mashup composition
• Simple activity, just requires business skills  Web Composer
• Mashups are changing frequently Mashup
• Any composition tool and portals can be used, including the Convertigo Mashup
Composer
IT Business
 Automated deployment & administration in the Convertigo Cloud

15. Reuse instead of rewrite
Convertigo reuses, combines & exposes Web, legacy and packaged applications (SAP, Siebel…)

16. Mashups at all levels
How it works?
Database
Business Logic
(stored
 Is spread between all layers procedures)
 Working at the external level, C-EMS
preserves all existing business logic Application
 C-EMS calls the application in real-time, (business
like users would do services)
Impact on Performance
 Parsing overhead is typically in the range User Interface
of 50-200 ms / page (surface controls)
 It is usually not significant when
compared to overall response time
 Solutions: Caching, pooling, Parallel
steps, server-side mashups Business
Isolation from changes Logic
 Relative positioning isolates from minor
updates in UI

17. Kinds of Mashup
A full range of enterprise mashups
Presentation Mashup
• Clip Web pages and Mainframe screens
• Optionally captures / adapt UI (L&F, CSS styles)
Process Mashup
• Reuse existing business logic
• Orchestrate sequences, at both client and server sides
Data Mashup
• Access, capture, filter, transform and expose data
• Aggregate with XML, Web services and tables

18. Quick deployment
C-EMS is integrated with existing portals and infra-structure
CONVERTIGO WebSphere LiveCycle Mosaic SharePoint JSR-168 Portlet
AJAX widgets iWidgets Flex tiles - RIA Webparts Google gadget etc.
Portals Web sites & apps SmartPhones
Home B Coll My
u abo Site
si rati
n on
es &
s Too
U ls
ni
ts

19. Convertigo Cloud
Faster and easier deployment
The reference in the Service monitoring &
Cloud security
Built upon Amazon EC2 AMI control
 Scalability: Unlimited Amazon Machine  Automatic restart of down instances
Instances (AMI) / customer  Memory usage monitoring
 Redundancy: data centers in both the USA & EU
Automated backups
Based on Amazon’s SLA  Library of widgets
 High performance « new I/O throughput »  Screen and transaction definitions
 Multiples instances, parallel processing, load  Convertigo Web services definition
balancing
 8 Core CPUs AMIs
Billing system
 Integrated / transaction billing system

20. Convertigo Enterprise Mashup Server
The most comprehensive Enterprise Mashup platform on the market
Mashup enablement
Data capture
Process reuse
Presentation clipping
Mainframe apps
Standard Web apps
XML, RDBMS, Web services
Business & IT tools
Eclipse IT Studio
Web 2.0 Mashup Composer
Compliant with
Portals
Mashup platforms
Mobile devices, smartphones
Administration
Security, SSO
Cache, pooling
Cloud deployment

21. Convertigo benefits
Support new business requirements in weeks, not months
Shorter Time-to-Market for your products or services
• Generate additional revenue in the meantime
• Take over strategic positions before competitors
Better business decisions
• Deliver transversal systems displaying aggregated, usable and relevant information
• User centric apps for better change management/adoption
Address more customers, more often
• Multi-support delivery : Web, smartphones…
Quick IS integrations after M&A
• Integrate existing systems without redeveloping
Business user and IT collaboration
• “Pick & Mix” approach instead of rewriting from scratch

22. From « classical » project to Convertigo project
Just do it! (Don’t redo)
Without Convertigo With Convertigo

23. Enterprise Mashups Use Cases

24. Federation use case
Federation of multiple insurance applications into employee’s desktop
Insurance applications
Car Multi-channel integration
layer between new desktop
and existing business services
Home
Health
 Functional consistency
Hide information silos at
 User interface consistency
the desktop level  End-user efficiency
Savings

25. m-Commerce use case
Carrefour: Turning an existing e-Commerce Web site into a new mobile application
No development of new
services. Reuses, recombines
and redistributes parts of
existing applications…
Even look and feel can be
captured and reused after
being adapted

26. Leverage of existing IT assets use case
Sennheiser: publication of an Extranet for distributors from an existing legacy ERP
x API Extranet for 3000 distributors
• Publish product information
AS/400 • Publish adapted price lists
• Real-time stock information
• Order status
Web site

27. Aggregation of multiple external Web sites use case
Healthcare: check for health coverage of patients
• Check patient coverage in order to
optimize reimbursement process
• Check patient‘s rights, history,
doctors
• Display additional information from
health insurance companies and
pharma labs

28. B-to-C data federation use case
Camp price comparator: find best places and prices
Campings

29. Enterprise mashup example (1)
Integration of SalesForce.com, mainframe CICS app, US Dir, Click-to-Call and Google Maps

30. Enterprise mashup example (2)
One click on a SalesForce lead activates the US Directory and mainframe widgets

31. Enterprise mashup example (3)
One click on a US Directory address locates it on the Google Maps widget

32. Enterprise mashup example (4)
One click on a US Directory address updates the SalesForce widgets

33. Enterprise mashup example (5)
One click on a phone number calls the customer through the Click-to-Call widget

34. Convertigo Enterprise Mashup Server
 Captures, filters, transforms & exposes existing business data, process and presentation
 Combines relevant business data and connect business processes into enterprise mashups
 Publishes enterprise mashups in both the Cloud and in on-premises servers
 Reduces backlog and pressure on IT teams
 Enforces IT governance
 Increases user efficiency
 Generates new business opportunities

35. In conclusion
Convertigo delivers business value through:
A seasoned team at your service…
Products and Solutions
User-centric transversal apps
Service and instead of redevelopment
Apps reuse Assistance
Partners and Training
Leveraged existing apps
Quick delivery of new business functionalities
Better decisions based on efficient business data