The FIRO Business™ suite enhances organizational performance by providing insights into interpersonal communication styles, thereby aiding leadership development and team dynamics. It introduces a more business-oriented language and format, improving accessibility and applicability for multinational organizations. Key features include streamlined assessments, cross-cultural validation, and support materials that help individuals develop effective communication and conflict management skills.

1. FIRO Business™ Suite of Products
Personality assessment, reports, and support materials
Grow great leaders. Improve organizational performance
by understanding communication styles and behavior.

2. TM
FIRO Business Overview
Newest addition to the FIRO® family of products, builds on
history, reliability of FIRO model with new business-
focused language
Developed to address the specific requirements of
organizations to improve organizational performance
Describes how individuals behave, how they affect others,
how they can be more effective
Measures three interpersonal communication needs:
involvement, influence, connection
© 2010, CPP, Inc. All rights reserved 2

3. TM
FIRO Business Benefits
Enables behavioral change with insight into needs
Provides insights for relating to direct reports, managers,
coworkers; negotiating, handling conflict; making
decisions; prioritizing
Identifies existing communication dynamics that affect
leadership success
Details strengths and development opportunities to
improve performance
Supports effective leadership development, plus one-on-
one coaching, communication, and team performance
© 2010, CPP, Inc. All rights reserved 3

4. TM
FIRO Business Feature Highlights
Explore leadership style with FIRO Business™ Leadership
Report
Succinct, complete summary and interpretation of results
in clean, graphic design with FIRO Business™ Profile
Streamlined administration with brief, easy to use online
format via CPP’s online assessment delivery system
Supports needs of multinational businesses with scoring
sample normed in 10 languages
MBTI practitioners automatically certified to administer
FIRO Business
© 2010, CPP, Inc. All rights reserved 4

5. FIRO BusinessTM Instrument – An Evolution
Goal: Incorporate customer feedback on the FIRO-B®
tool to produce a more business-specific instrument and
reports
– Improve business applicability by updating scale names to
reflect language used in organizational settings
– Eliminate perceived item redundancy while preserving
measurement validity and reliability
– Decrease administration time with shorter version, subset of
30 items vs. 54 used in FIRO-B® instrument
– Create a cross-cultural instrument for international use
© 2010, CPP, Inc. All rights reserved 5

6. Key Enhancement – Scale Names
Changed scale names to align with the business
environment
Inclusion → Involvement
Control → Influence
Affection → Connection
© 2010, CPP, Inc. All rights reserved 6

7. Key Enhancement – Cross-Cultural Use
Translated research instrument into 14 languages and
collected international data
Created international norm and validation samples
– 2,800 adult, employed participants
– Half in supervisory/managerial/executive positions
– Equal numbers of men and women per language
– Ten languages represented in final norm sample
© 2010, CPP, Inc. All rights reserved 7

8. TM
FIRO Business Profile
For more information: www.cpp.com/en/firobproducts.aspx?pc=160
Author: CPP Sr. Research Scientist
Mike Morris
Provides basic summary of FIRO
Business results
Clean, graphic 5-page report
Presents measures of Expressed
and Wanted interpersonal needs in
three areas that affect work
relationships: Involvement,
Influence and Connection
Compares clients to an updated
international norm group
Reports results in percentiles for
easy interpretation
© 2010, CPP, Inc. All rights reserved 8

9. TM
FIRO Business Leadership Report
For more information: www.cpp.com/en/firobproducts.aspx?pc=161
Authors: FIRO® experts Allen
Hammer & Eugene Schnell
Presents key insights for:
– Relating to direct reports,
managers, coworkers
– Handling conflict and negotiating
– Making decisions and setting
priorities
Behaviorally focused using
descriptive approach:
– This is how you behave
– This is the impact you have on
others
– Here’s how you can be more
effective
© 2010, CPP, Inc. All rights reserved 9

10. Support Materials – Introduction to the FIRO
TM
Business Instrument
For more information: www.cpp.com/en/firobitems.aspx?ic=2504
Authors: FIRO® experts Judith
Waterman & Jenny Rogers
38-page client booklet presents
information on how to understand
results and apply them in a work
context
Includes explanations of Expressed
and Wanted interpersonal needs –
involvement, influence, and
connection
Provides detailed interpretations of
all scores
Discusses practical applications in
one-on-one relationships and
groups; explores interpersonal
growth and effectiveness
© 2010, CPP, Inc. All rights reserved 10

11. Support Materials – FIRO BusinessTM
Leadership Report User’s Guide
For more information: www.cpp.com/en/firobitems.aspx?ic=2503
Authors: FIRO® experts Eugene
Schnell & Allen Hammer
Presents an introduction and
overview of the assessment and
report including:
– Purpose, use, and organization of
Leadership Report
– Comparison of FIRO Business™ and
FIRO-B® assessments
– Assessment administration, scores, and
scoring
Provides interpretation guidelines
for:
– Conducting interpretation sessions
– Relating to direct reports, managers,
coworkers
– Negotiating and handling conflict
– Making decisions and setting priorities
– Defining next steps
© 2010, CPP, Inc. All rights reserved 11

12. Support Materials – FIRO BusinessTM
Technical Guide
For more information: www.cpp.com/en/firobitems.aspx?ic=2502
Covers construction, scoring,
reliability, validity, and
normative data for the
instrument
Includes 104 tables of detailed
information on norm sample
and validation samples
Presents correlation data for the
instrument measures and with
the FIRO-B® instrument
© 2010, CPP, Inc. All rights reserved 12

13. Value Add – FIRO BusinessTM White Paper
Using the FIRO Business™ Assessment and Reports in Key Business Applications:
And in Combination with the Myers-Briggs Type Indicator® Instrument
Click to download the white paper.
Author: Sarita Bhakuni, PsyD,
FIRO® and MBTI® Certified
Practitioner
Provides guidance for:
– Applications for leadership
development, executive coaching,
team building, and conflict
management
– Complementary use of the MBTI®
and FIRO Business™ instruments
– Individual and group feedback,
FIRO Business™ Profile insights,
and suggested exercises
– Selection of the FIRO Business™
vs. FIRO-B® instruments
© 2010, CPP, Inc. All rights reserved 13

14. FIRO Business™ or FIRO-B® Tool?
The FIRO Business instrument is ideal for:
– Organizations that have used FIRO-B assessment but require tool
specifically designed for business settings / business language and
quicker to administer
– Multinational organizations and those with multicultural workforce
– Professional coaches who work with individual clients for development
specific to work environment or business context
The FIRO-B instrument continues to be an excellent choice for:
– Organizations using FIRO-B assessment and experiencing positive results
– Organizations using FIRO-B and MBTI assessments in combination for
leadership development
– Professional coaches using FIRO-B assessment with clients for individual
or relationship counseling
© 2010, CPP, Inc. All rights reserved 14

15. Leadership and Organizational Success
FIRO Business™ products are essential tools to help you
achieve the performance results your leaders and your
organization demand.
– Leadership and Coaching – Help leaders understand their
communication styles and behavior to improve performance
– Team Building – Build more effective teams with insights into
interpersonal communication needs
– Conflict Management – Help people better understand their
interactions with others and reduce conflict
© 2010, CPP, Inc. All rights reserved 15

16. To learn more
Email: custserv@cpp.com
Visit: www.cpp.com or tiny.cc/FIROBiz
Call: +1.650.969.8901 or 800.624.1765
© 2010, CPP, Inc. All rights reserved 16

17. Thank You
www.cpp.com
MBTI, Myers-Briggs Type Indicator, and Myers-Briggs are registered trademarks of the MBTI Trust, Inc. FIRO, FIRO-B, FIRO Business, the FIRO Business logo, and the CPP
logo are trademarks or registered trademarks of CPP, Inc.
© 2010, CPP, Inc. All rights reserved 17