Enterprise 2.0 Conference, San Francisco, 4 Nov 2009 presentation.

1. Susan Bouchard, Senior Business Development Manager Enterprise Mashups Deliver Business Value

2. Agenda Measurable Business Benefits What are Mashups? Why Mashups Matter Enterprise Mashups Mashup Resources Q&A

3. Measurable Business Benefits of Web 2.0 Source: McKinsey Quarterly (2009, September) . How companies are benefiting from Web 2.0: McKinsey Global Survey Results. Retrieved from http://www.mckinseyquarterly.com/Business_Technology/BT_Strategy/How_companies_are_benefiting_from_Web_20_McKinsey_Global_Survey_Results_2432?gp=1

4. What are Mashups? US-Canada TelePresence Dashboard Web-based Applications and Data Enterprise Applications and Data Structured Unstructured Mashup Lightweight Web pages or applications that Transform, merge, or mix capabilities or information from two or more existing internal/external sources to Deliver new functionality and offer broader insights Source: Mashup (web application hybrid). Retrieved from http://en.wikipedia.org/wiki/Mashup_(web_application_hybrid)

5. Why Mashups Matter Instantfeedback US-Canada TelePresence Dashboard Business identifiescapability needed Prototype rapidlyassembled Mashup testedand deployed Mobile deviceaccess enabled Weeks vs. months Days Hours Reduce cost, development time (weeks vs. months) Non-technical users can assemble, remix, and reuse Enable fresh capabilities for new customers/markets Free IT to focus on more complex applications Forrester predicts global spending $4.6 billion by 2013 Source: Young, Brown, Keitt, Owyang, Koplowitz & Lo.(2009). Global Enterprise Web 2.0 Market Forecast: 2007 To 2013. Retrieved from http://www.forrester.com/Research/Document/Excerpt/0,7211,43850,00.html

6. Enterprise Mashups

7. Sales Rack Challenge: Selling content scattered across product and marketing sites Solution: Content links aggregated in one location, reducing search and retrieval time Result: Increased sales productivity Source: Sankar, K. & Bouchard, S. (2009). Enterprise Web 2.0 Fundamentals. (p. 273). Indianapolis: Cisco Press.

8. Mobile Bookings Report Challenge: Key business report tedious to access on the go Solution: Deliver actionable content to mobile device of CEO and sales leaders Result: Faster decision-making and immediate response to changes in the business Source: Sankar, K. & Bouchard, S. (2009). Enterprise Web 2.0 Fundamentals. (p. 269). Indianapolis: Cisco Press.

9. Expertise Locator Challenge: Deep technical expertise difficult to locate/access Solution: Map expert location and integrate click to connect in real-time via chat, telephone or video call, Web conference, or email Result: Increased collaboration and utilization of expertise Source: Cisco on Cisco (2009). Virtual Sales Expertise Case Study: How Cisco Supports Virtual Access to Technical Experts. Retrieved from http://www.cisco.com/web/about/ciscoitatwork/collaboration/virtual_sales_expertise.html

10. Video Surveillance Challenge: Multiple video feeds hard to monitor/manipulate Solution: Click to view feeds integrated with click to chat with available security personnel Result: Real-time physical security situation awareness and coordinated response Source: Boulton, C. (2008, November 11) . IBM, Cisco Whip Up Video Surveillance Mashup In 8 Hours. Retrieved from http://www.eweek.com/c/a/Application-Development/IBM-Cisco-Whip-Up-Video-Surveillance-Mashup-in-8-Hours/?kc=rss

11. Executive Dashboard Challenge: Deluge of internal/external news, financial reports and metrics Solution: Deliver actionable news and correlated business performance metrics/ indicators Result: Faster, more effective decision-making and response Source: Barbosa, D. (2009, August 12). Executive Awareness Dashboard: DowJones Client Solutions. (p. 7).

12. Disaster Relief Challenge: Difficult to find open airports to land relief planes Solution: Map information from disparate systems based on key search parameters – location, condition, and runway size Result: Interagency collaboration and information sharing Source: Barnes, D. (2009). Boeing Mashup using IBM Mashup Center. Retrieved from http://www.youtube.com/watch?v=6xB0psBjpjI

13. Mashup Resources

14. Creating Good Mashups Learn from other mashup developers Scan for new, innovative use cases Let application owners help ID data sources Involve IT early to ease governance concerns Combine internal/external data in new ways Enable user productivity and effectiveness Create catalogue of capabilities to reuse/share Transform Merge Mix Source: ITworld. (2009, July 28). Building Mashups that Work. Retrieved from http://www.itworld.com/software/72793/building-mashups-work

15. Learn More Building Mashups that Work, http://www.itworld.com/software/72793/building-mashups-work Delivering Business Value with Mashups, http://www.networkworld.com/community/node/43689 Introduction to Mashups, http://www.youtube.com/watch?v=3kDnbhKb2ow IBM Mashup Center, http://www-01.ibm.com/software/info/mashup-center/ Kapow Technologies, http://kapowtech.com/ Mashup Patterns, http://www.mashuppatterns.com/

16. Enterprise Web 2.0 Fundamentals 1 An Introduction to Web 2.0 2 User-Generated Content: Wikis, Blogs, Communities, Collaboration, and Collaborative Technologies 3 Rich Internet Applications: Practices, Technologies, and Frameworks 4 Social Networking 5 Content Aggregation, Syndication, and Federation via RSS and Atom 6 Web 2.0 Architecture Case Studies 7 Tending to Web 3.0: The Semantic Web 8 Cloud Computing 9 Web 2.0 and Mobility 10 Web 2.0 @ Cisco: The Evolution 11 Cisco’s Approach to Sales 2.0 Appendix Cisco Press = Written by Susan A. Bouchard

17. Questions?