Enterprise 2.0 Anti-Patterns, ROI and Metrics

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Presentation given by Jennifer Okimoto, Senior Managing Consultant, Human Capital Management of IBM at Enterprise 2.0 Boston 2009

Technology

Enterprise 2.0 Anti-Patterns, ROI and Metrics

Sara M. Roberts, Book Author and President & CEO, Roberts Golden Consulting, Keynote Address from the Enterprise 2.0 Conference in Boston 2011. The mandate for today’s enterprise is adapting itself to the millions of decisions made every day by its employees—the key people on the ground who are seeing operational short-cuts and competitive advantage in real time. Enterprises must embrace this sea change, driven by ever more democratic collaboration and communications tools, and prepare to support, adapt, and leverage the wisdom of the many.

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Lee Bryant, Co-founder and Director, Headshift, Keynotes at the Enterprise 2.0 Conference in Boston 2011. Social media monitoring and listening has become a hot topic recently, but cutting through the noise to identify actionable insights is not easy, and current practice often goes no further than the marketing department. This talk will look at how social analytics can leverage internal networks to make sense of customer insights and help drive business improvement.

Pulling It Together: Connecting External Activities With Internal Conversations

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Ming Kwan, Global Digital Marketing Manager, Nokia's Keynote address at the Enterprise 2.0 Conference in Boston 2011. Social activities in organizations are currently focused on three, distinct, areas. Internal – Enterprise 2.0, External – consumer engagement and Partner collaboration. This has led to different parts of our organization working on their own social initiatives, creating social silos. We are now connecting insights from our external activities with internal systems to reap the benefits of ownership, visibility & transparency.

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John Hagel, The Power of Pull and Co-Chairman, Center for the Edge, Deloitte & Touche's Keynote presentaion from Enterprise 2.0 Conference in Boston on June 21, 2011. The successful transition to Enterprise 2.0 hinges on explicitly tying social software deployments to performance metrics that matter. But these metrics have an even more powerful, second-order effect: they foster passion among participants in ways that accelerate learning and performance improvement. Weaving together performance and passion gives companies a significant advantage in a world of steadily increasing economic pressure.

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