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The commercial uses various cinematic techniques to slow down the viewer's perception of time and intensify their sensory experience. It features slow, intimate camera movements and shots focused on the characters' interactions with their surroundings. Low saturation, hints of green, and a consistent mellow tone are used to create a calmed atmosphere. The direction of lighting and lack of background light emphasize the actions and influence of the product. Sound and motion are used to represent the tingling sensation of the gum and give the viewer an energetic emotional feeling.
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Ssmp
The commercial uses various film techniques to disconnect the viewer from objective time and intensify their subjective experience of time in order to draw them deeper into involvement with the commercial. It establishes a consistent mellow and calmed atmosphere through low saturation, hints of green, and a single tone. Through slow panning shots that focus on movement, it immerses the viewer in the actions and sensations portrayed to represent the stimulating experience of chewing the gum.
Focus group feedback NEW
We used straightforward editing techniques like straight cuts between scenes for easy comprehension. Camera movements were slow pans to unveil details and set atmosphere. The narrative followed Propp's theory, building tension through mise en scene, sound, and movement until revealing the "hellion" climax. The living room was lit dimly with shadows, playing on fears of the dark and mystery. Sound volume increased with occurrences, then cut out completely with a high pitch for suspense. Incidental music paired visuals like flickering candles with deep drones for a sense of danger.
Photography
The document discusses various photographic techniques to manipulate perspectives and draw attention, including using black and white or color to set dramatic atmospheres or focus viewers; following diagonal lines through composed elements; altering perceived sizes through high and low camera angles; focusing light on points of interest; creating depth through focused and blurred foreground and background; misleading viewers by changing frames; and implying movement through blurred water.
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This document provides details on the genre, plot, location, and test shots for a crime/horror media project. The genre is crime/horror. The plot involves a crime scene investigation at an abandoned countryside building, with forensic evidence and flashbacks. Test shots will be taken of the abandoned barn location with low-key lighting, props, and countryside shots to establish the setting.
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This document provides information on genres, production elements, camera techniques, editing transitions, lighting styles, and sound elements used in filmmaking. It defines genres like action, drama, horror, and science fiction. It describes camera shots, angles, and movements. It explains editing transitions such as cuts, fades, and wipes. It outlines lighting techniques including three-point lighting and high/low key lighting. It defines diegetic and non-diegetic sound as well as other sound elements.
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Ssmp
The commercial uses various film techniques to disconnect the viewer from objective time and intensify their subjective experience of time in order to draw them deeper into involvement with the commercial. It establishes a consistent mellow and calmed atmosphere through low saturation, hints of green, and a single tone. Through slow panning shots that focus on movement, it immerses the viewer in the actions and sensations portrayed to represent the stimulating experience of chewing the gum.
Focus group feedback NEW
We used straightforward editing techniques like straight cuts between scenes for easy comprehension. Camera movements were slow pans to unveil details and set atmosphere. The narrative followed Propp's theory, building tension through mise en scene, sound, and movement until revealing the "hellion" climax. The living room was lit dimly with shadows, playing on fears of the dark and mystery. Sound volume increased with occurrences, then cut out completely with a high pitch for suspense. Incidental music paired visuals like flickering candles with deep drones for a sense of danger.
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The document discusses various photographic techniques to manipulate perspectives and draw attention, including using black and white or color to set dramatic atmospheres or focus viewers; following diagonal lines through composed elements; altering perceived sizes through high and low camera angles; focusing light on points of interest; creating depth through focused and blurred foreground and background; misleading viewers by changing frames; and implying movement through blurred water.
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Photography involves capturing light on a light-sensitive medium like film or an electronic sensor. Key elements that determine the style and atmosphere of a photograph include color, composition, camera position, light, perspective, close-ups, framing, and techniques to depict movement. Composition refers to the arrangement of visual elements like lines, shapes, values, textures, colors, and directions. Camera position, lighting, perspective, and framing choices can all impact the meaning and effect conveyed by a photograph.
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The document discusses various film techniques used in the science fiction film Gattaca. It analyzes the mise-en-scene, including the sterile and minimalist settings that reflect the film's theme of a genetically "perfect" society. It also examines the cold, green and blue lighting, as well as the use of golden light for more intimate scenes. Sound design, with its emphasis on falling objects in the opening scene, and cinematography through close-ups are also summarized. Motifs in the film like stairs, swimming and DNA samples are highlighted for their thematic significance.
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This document provides details on the genre, plot, location, and test shots for a crime/horror media project. The genre is crime/horror. The plot involves a crime scene investigation at an abandoned countryside building, with forensic evidence and flashbacks. Test shots will be taken of the abandoned barn location with low-key lighting, props, and countryside shots to establish the setting.
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The document discusses the key elements and concepts involved in filmmaking, including the idea/theme, plot, rhythm, time, camera, angles, movement, shots/classes, colors, light/effects, sound, production process, transitions, development, soundtrack, projector, and traditional visual effects. It provides definitions and descriptions of these various components that make up a film from concept to final projection.
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This 5-minute corporate video for Amnesty International uses a linear narrative structure led by the organization's leader to discuss the charity's founding and growth over time through the help of 1.8 million supporters. It features footage from Amnesty International events around the world to showcase their global reach. The video uses a mix of diegetic and non-diegetic sounds, including voiceovers and interviews, to convey key messages. It employs fast-paced editing to fit much content into the short format and move the narrative along through dissolves and on-screen text. The video aims to reflect Amnesty International's positive work through bright, natural lighting of real scenes from their events. It uses close-ups of emotional scenes to
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The opening scene of The Shining uses various film techniques to set an ominous tone. A high angle tracking shot follows a car driving alone on a deserted road surrounded by mountains and forests. Eerie music plays, getting gradually louder, suggesting approaching danger in this lonely setting. While no characters are shown, the techniques aim to draw the viewer's attention and leave them questioning what will happen to the isolated car.
Analysis Of Opening Techniques The Shining
The opening scene of The Shining uses various film techniques to set an ominous tone. A high angle tracking shot follows a car driving alone on a deserted road surrounded by mountains and forests. Eerie music plays and gradually increases in volume, suggesting approaching danger in the isolated setting. These techniques leave the viewer wanting to know what will happen to the lone car and draw them into the mysterious narrative.
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Lighting(add screen cap)
The music video was animated so the creators had no control over traditional lighting but chose to set all scenes during the daytime to reflect the positive mood and themes from the male character's perspective of cheering up the upset female character, avoiding any nighttime or darkened shots. Some lighting effects were incorporated, including zooming into an extreme closeup of the sun with a lens flare to transition to a new scene and adding a lens flare in the last scene as the sun descends to shine on a seed, brightening the scene to make it seem like the sun is shining.
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Lighting(add screen cap)
The music video was animated, so the creators had no control over traditional lighting but chose to set all scenes during the daytime to reflect the positive mood. While the female character was upset, the story was told from the happy male character's perspective as he tries to cheer her up. Some lighting effects were incorporated, including zooming into the sun for a scene transition and adding a lens flare, and using a lens flare in the last scene when the sun shines on a seed the male character planted.
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This document discusses the concept of mise-en-scene in filmmaking, which refers to everything that appears in front of the camera. It identifies the six elements of mise-en-scene as settings and props, costumes, facial expressions, lighting and color, sound, and character positioning. Each of these elements conveys hidden meanings and influences how the audience feels in a scene. The document provides examples of different types of lighting and their effects, and asks the reader to analyze the mise-en-scene in several images.
Experience design
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Analysis of film openings AS Media Studies
The opening scene of Jurassic Park establishes a dark, tense atmosphere as the audience wonders what is making noises in the trees. The lighting then focuses on a box, drawing the audience's attention. Workers surrounding the box wear protective gear like hats and hold tasers, suggesting the contained animal is dangerous. Shots like extreme close-ups are used to show emotions on characters' faces and reveal the creature.
The opening of Jaws starts with relaxed lighting by a beach fire but turns darker when the main character runs into the ocean, heightening tension. Minimal props establish a youthful party atmosphere before something ominous occurs. Shot types like close-ups emphasize the character's pain and isolation when attacked alone in the water.
Powerpoint media film opening
The document analyzes the opening scenes of 4 films: Jurassic Park, Jaws, E.T., and Indiana Jones. For Jurassic Park, it discusses how the lighting creates tension and focuses attention on the box. It also notes the realistic props and costumes that convey danger. For Jaws, it describes how the lighting shifts from calm to dark and scary as the scene escalates. Props are also used to set a youthful normal scene at first. For E.T., the lighting is dark and mysterious to set an alien tone, while the ship stands out brightly. Props and shots are used to portray the secretive and strange setting. For Indiana Jones, the bright lighting emphasizes the action and location,
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The opening scene of The Shining uses various film techniques to set an ominous tone. A high angle tracking shot follows a car driving alone on a deserted road surrounded by mountains and forests. Eerie music plays and gradually increases in volume, suggesting approaching danger in the isolated setting. These techniques leave the viewer wanting to know what will happen to the lone car and draw them into the mysterious narrative.
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The document discusses the concept of mise-en-scène in filmmaking, which refers to everything that appears before the camera including characters, setting, costumes, lighting, staging, and more. It explains that mise-en-scène can be used to create effects like realism or exaggeration and works in relation to other film techniques. Key elements of mise-en-scène discussed include setting, costumes, lighting, staging, space, time, special effects, and sound.
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Lighting in film serves both a functional purpose of illuminating the scene, as well as an artistic purpose of conveying meaning and influencing the audience. Common lighting techniques include high key lighting which exposes details, and low key lighting which creates shadows and suspense through lacking visual information. Classic Hollywood used a three point lighting system with a key light, back light, and fill light to create a flattering image. Additional elements of lighting that filmmakers manipulate include the quality, direction, source, and color of the light, each of which can radically alter the mood and meaning of a scene.
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Mise en scene refers to everything presented within the frame of a film, including settings, costumes, lighting, and positioning of characters and objects. These elements are deliberately chosen by filmmakers to convey meaning and influence audience perception. For example, a tree can be made to look threatening through lighting, weather, and added elements, or non-threatening by showing children playing beneath it on a sunny day. Filmmakers also use mise en scene elements like settings, costumes, lighting, and character positioning to establish genre expectations and mood, provide clues about characters, and guide audience attention within a scene.
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This document discusses the elements of mise-en-scene in filmmaking, including costume, lighting and color, acting and proxemics, makeup and hair, props, and setting. It explains that mise-en-scene aims to establish the time, location, mood, and meaning through deliberate artistic choices. Key aspects covered include the use of lighting techniques like high key, low key, and backlighting to influence the audience's perceptions and create different atmospheres.
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The music video was animated so the creators had no control over traditional lighting but chose to set all scenes during the daytime to reflect the positive mood and themes from the male character's perspective of cheering up the upset female character, avoiding any nighttime or darkened shots. Some lighting effects were incorporated, including zooming into an extreme closeup of the sun with a lens flare to transition to a new scene and adding a lens flare in the last scene as the sun descends to shine on a seed, brightening the scene to make it seem like the sun is shining.
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The music video was animated, so the creators had no control over traditional lighting but chose to set all scenes during the daytime to reflect the positive mood. While the female character was upset, the story was told from the happy male character's perspective as he tries to cheer her up. Some lighting effects were incorporated, including zooming into the sun for a scene transition and adding a lens flare, and using a lens flare in the last scene when the sun shines on a seed the male character planted.
Hypothetical pitch video installation
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Ssmp
- 1. Group 1 - Cathleen Stevens, Dennis Rojas, Marlon Escobar, Nicholas Fiorillo, and PowerPoint by Nick Orlando
- 3. Objective Time – The Clock Subjective / Psychological time: personal or collective perception of time
- 4. Objective: Subjective: Passing of Time Involvementinthe event
- 5. Commercial: - Disconnect the viewer from the objective time. - Slow our subjective sense of time. - Intensifies our involvement.
- 6. Commercial (continued) ◦ - Event intensity - Relative Energy. - Event density - Quantity of experiences. - Experience Intensity - Depends on relevance.
- 7. Movement - Characters ◦ Camera - Slow and intense Panning interaction with the Tracking surroundings and each other. - Shots - Focused on Moving pieces - Objects - Everything had intensely focused movement. - Slower movement than usual.
- 8. Source connected Sourced disconnected Mood Energy Enviornment Rhythm**
- 10. The direction of the light source is used to portray the actions are being committed are to influence the outside area. Not much background light is used in most shots to provide shadows. Blue filter on light source is used to provide the darkened atmosphere and soft grey shadows with a strong silhouette.
- 11. The commercial doesn’t provide many different options for the eye to see as a constant theme is used throughout the scene. Low Saturation is used to influence a mellow, calmed aura. Hints of Green are placed throughout being the only “real” the video has, as the product they are selling is green. The tone continues throughout all the images.
- 13. The shots used to establish what’s going on then quickly begin to immerse. First pebble used to show the reference of size. (Shot 1) Second he begins to become one with the pebbles. (Shot 2). Established where the shaking and sound is coming from and you can also notice a 5 in the background. (Shot 3)
- 15. Reaction to the previous shot (Shot 4) The pebbles aka “The spearmint flavor” begins to take him over. (Shot 5) Shows the immense and actual flavor it contains. (Shot 6)
- 17. Many of our perceptions are guided (if not dictated) by the event Context. - Example – The Flavor : “Bottom up Context” : “Top down Context”
- 18. Top-Down context It consistently establishes and applies a code that dictates how you feel about and interpret what you see. Example: Gum vs. Gum Stride 5 Gum – “Stimulate Your Senses” Orbit – “Dirty Mouth? Clean it up with Orbit.”
- 19. Sound ◦ - 5 Gum is supposed to give the consumer a tingling feeling as they chew it and you could put the tingling feeling into a sound it would be the sound of a man walking through the ball overload. ◦ He lies down and the bass cranks up turning the area into a giant speaker giving off vibrations throughout his entire body which represents the sensation you get from the gum.
- 20. Direct and precise in the beginning, pulling the consumer in as you wonder what device the men are turning on and what’s going on next. Good way of grabbing people’s attention by zooming on that one action of turning the dial. Very tactile sensation from the motion of the man slowly running his feet over the balls and picking them up with his hand. - As the speakers start to pulsate, it gives off an energetic emotional feeling by the use of the up and down, jumping motion.
- 21. Uses close-ups to filter out unnecessary information and focus on sensory perception. Camera angles and dark scheme force the viewer to really focus on the sound and motion of the commercial. 5 is the gum to “stimulate the senses”. The angles focus on touch, sight, and sound because we can’t taste or smell the commercial.