Ssmp
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The commercial uses various film techniques to disconnect the viewer from objective time and intensify their subjective experience of time in order to draw them deeper into involvement with the commercial. It establishes a consistent mellow and calmed atmosphere through low saturation, hints of green, and a single tone. Through slow panning shots that focus on movement, it immerses the viewer in the actions and sensations portrayed to represent the stimulating experience of chewing the gum.
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Ssmp
The commercial uses various cinematic techniques to slow down the viewer's perception of time and intensify their sensory experience. It features slow, intimate camera movements and shots focused on the characters' interactions with their surroundings. Low saturation, hints of green, and a consistent mellow tone are used to create a calmed atmosphere. The direction of lighting and lack of background light emphasize the actions and influence of the product. Sound and motion are used to represent the tingling sensation of the gum and give the viewer an energetic emotional feeling.
Focus group feedback NEW
We used straightforward editing techniques like straight cuts between scenes for easy comprehension. Camera movements were slow pans to unveil details and set atmosphere. The narrative followed Propp's theory, building tension through mise en scene, sound, and movement until revealing the "hellion" climax. The living room was lit dimly with shadows, playing on fears of the dark and mystery. Sound volume increased with occurrences, then cut out completely with a high pitch for suspense. Incidental music paired visuals like flickering candles with deep drones for a sense of danger.
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The commercial uses various cinematic techniques to slow down the viewer's perception of time and intensify their sensory experience. It features slow, intimate camera movements and shots focused on the characters' interactions with their surroundings. Low saturation, hints of green, and a consistent mellow tone are used to create a calmed atmosphere. The direction of lighting and lack of background light emphasize the actions and influence of the product. Sound and motion are used to represent the tingling sensation of the gum and give the viewer an energetic emotional feeling.
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The opening of Jaws starts with relaxed lighting by a beach fire but turns darker when the main character runs into the ocean, heightening tension. Minimal props establish a youthful party atmosphere before something ominous occurs. Shot types like close-ups emphasize the character's pain and isolation when attacked alone in the water.
Powerpoint media film opening
The document analyzes the opening scenes of 4 films: Jurassic Park, Jaws, E.T., and Indiana Jones. For Jurassic Park, it discusses how the lighting creates tension and focuses attention on the box. It also notes the realistic props and costumes that convey danger. For Jaws, it describes how the lighting shifts from calm to dark and scary as the scene escalates. Props are also used to set a youthful normal scene at first. For E.T., the lighting is dark and mysterious to set an alien tone, while the ship stands out brightly. Props and shots are used to portray the secretive and strange setting. For Indiana Jones, the bright lighting emphasizes the action and location,
Q 5
The document discusses how the filmmakers attracted and addressed their audience in their horror film title sequence. They used various sound techniques like diegetic and non-diegetic sounds. They employed different camera shots including POV and extreme long shots. Strategic editing was used like continuity editing and dark lighting. The forest location and mise-en-scene created a creepy atmosphere that engaged the audience. Feedback from test screenings was incorporated to improve attracting the audience.
Conventions of our opening seqeuence
An opening sequence uses conventions like close-ups of objects to prompt questions from the audience and intrigue them. It also uses diegetic sounds from a radio to make the scene feel realistic and relatable. The introduction of the character's name and setting at the start orients the audience. Fast-paced editing, low key lighting, and a cliffhanger ending are used to build tension and leave the audience wondering what will happen. Titles are included throughout in a faint text style to match the genre.
2. research sf 2017
The document summarizes the student's research and experiments for their short film project. Through a questionnaire, the student found their target audience is ages 16-24 who prefer action/adventure genres. They researched box office figures showing superhero and post-apocalyptic films can be profitable. The student aims for a 12A rating and will include themes of suicide. Their experiments explored techniques like close-up shots, follow shots, and handheld camera work. They plan to use these techniques along with ADR audio in their final film. Potential constraints include limited budget and location.
Ap sensation perception new 14 15
The document discusses key concepts related to sensation and perception. It begins by outlining three learning goals: 1) defining sensation and perception, 2) explaining bottom-up and top-down processing, and 3) examining selective attention. It then provides information on various topics within these goals, including absolute and difference thresholds, signal detection theory, sensory adaptation, and examples of selective attention like change blindness. Diagrams and examples are used throughout to illustrate concepts like the sensation-to-perception process and dual processing models.
AP Sensation Perception
The document discusses key concepts related to sensation and perception. It begins by outlining three learning goals: 1) defining sensation and perception, 2) explaining bottom-up and top-down processing, and 3) examining selective attention. It then provides information on various topics within these goals, including absolute and difference thresholds, signal detection theory, sensory adaptation, and examples of selective attention like change blindness. Diagrams and examples are used throughout to illustrate concepts like the sensation-to-perception process and dual processing models.
Evaluation question 1
This document analyzes how the student's media product uses, develops or challenges conventions of real media products in comparison to existing films.
The student's film follows several conventions for titling, camera work, mise-en-scene, editing, sound and narrative theory. However, it challenges conventions by setting the story in broad daylight rather than low light, and beginning at the point of disruption rather than with an initial equilibrium. Examples are provided from films like Memento, The Machinist, Fight Club and The Silence of the Lambs to illustrate how they conform to typical conventions.
Evaluation question 1 (1)
The document discusses how the filmmaker's psychological thriller "The Colour of Voice" uses and challenges genre conventions. It compares the film to other psychological thrillers like "Get Out" and "The 9th Life of Louis Drax" in terms of camera work, sound, mise-en-scene, and editing. Specifically, it focuses on creating tension and suspense through a montage sequence and representing social groups like gender, age, class and issues like addiction through its cinematography and style.
Final questionnaire
The document summarizes the results of a questionnaire about key creative decisions for a film project. It discusses:
- The most appropriate main theme, setting, title, lighting, camera movements, music, and effects based on audience feedback.
- Decisions made about focusing on the theme of isolation, using a train station setting, minimal music/ambient sounds, the title "Reflux," low key lighting, no filters, and the name "Ethan" for the protagonist.
- The goal of thought-provoking audiences about real-life issues through a realistic portrayal of the protagonist's situation.
Stage 2
The document summarizes the stage 2 research and experiments portion of developing a thriller film project. It discusses conducting primary research through questionnaires and interviews to understand what makes a thriller. The document then analyzes the target audience which is identified as 15-21 year olds, aimed more towards males. British Board of Film Classification guidelines for a 15 rating are reviewed in terms of content considerations like language, violence, sex, and more. Potential production techniques are researched including montage/audio examples from Psycho, use of push-ins, and panning shots. Camera/editing/audio experiments are mentioned but not detailed. Constraints that could impact the production related to time, personnel, cost, technical abilities, locations, and organizational
4 Game-changers for Presentations
4 simple things you can do to lift your next presentation onto a whole new level. From a deepdive talk at Dotconf 2011 in Dublin.
CHAPTER 2.pptx
Sensation is the process by which our sensory receptors detect stimuli, while perception is how our brain interprets and organizes these sensations. Some key differences are that sensation is largely sensory-based, while perception involves higher-level cognitive processes. An example is that hearing sounds is a sensory process, but forming a melody from those sounds is perceptual. Our sensations and perceptions are closely intertwined, making them difficult to separate in everyday experiences.
The document then discusses sensory thresholds and adaptation, as well as various Gestalt principles that govern our perception of forms and organization of visual elements, such as proximity, similarity, closure and continuity. Depth perception relies on both binocular cues like retinal disparity and monocular cues involving relative
Manual to explore body language
This document summarizes a training course on using the body as a voice that took place in France from May 2-10, 2017. The training included workshops on theater, dance, singing, and group dynamic games. Participants performed the results of their creative work at local festivals. The objectives were to promote access to culture, develop creativity and intercultural understanding. The document provides descriptions of exercises and activities from the training to allow others to reuse them in future workshops.
Frogs 2 Princes
This document provides an overview of key concepts from a seminar given by Richard Bandler and John Grinder, the founders of Neuro-Linguistic Programming (NLP). It discusses representational systems, accessing cues, models of NLP including the Meta model and Milton model, rapport building techniques, anchoring, and the Swish technique. The document outlines the history and development of NLP and how its techniques can be applied in business settings and personal development.
Final questionnaire
The document summarizes the results of a questionnaire about key creative decisions for a film project. It discusses:
- The most appropriate main theme (isolation) and setting (a train station)
- Choosing "Reflux" as the title and using low-key lighting throughout
- Establishing the protagonist, named Ethan, with a close-up shot
- Using minimal dialogue and ambient sounds for the soundtrack
- Aiming to thought-provoke audiences about real-life issues through an authentic portrayal.
Final project post jc
This document summarizes a student's final project for a perception class. It discusses the key components of perception, including the four main parts of the perceptual process: stimulus, electricity, experience and action, and knowledge. It also describes how technologies like PET scans and MRIs can show brain activity during perception. The student's favorite part of the class covered inattentional blindness and optical illusions like the Ponzo illusion. To demonstrate this, the student took photos of sneakers on railroad tracks to show how size perception can be manipulated. The student concluded they now have a new perspective on their surroundings based on what they learned about perception.
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Ssmp
- 1. Group 1 - Cathleen Stevens, Dennis Rojas, Marlon Escobar, Nicholas Fiorillo, and PowerPoint by Nick Orlando
- 3. Objective Time – The Clock Subjective / Psychological time: personal or collective perception of time
- 4. Objective: Subjective: Passing of Time Involvementinthe event
- 5. Commercial: - Disconnect the viewer from the objective time. - Slow our subjective sense of time. - Intensifies our involvement.
- 6. Commercial (continued) ◦ - Event intensity - Relative Energy. - Event density - Quantity of experiences. - Experience Intensity - Depends on relevance.
- 7. Movement - Characters ◦ Camera - Slow and intense Panning interaction with the Tracking surroundings and each other. - Shots - Focused on Moving pieces - Objects - Everything had intensely focused movement. - Slower movement than usual.
- 8. Source connected Sourced disconnected Mood Energy Enviornment Rhythm**
- 10. The direction of the light source is used to portray the actions are being committed are to influence the outside area. Not much background light is used in most shots to provide shadows. Blue filter on light source is used to provide the darkened atmosphere and soft grey shadows with a strong silhouette.
- 11. The commercial doesn’t provide many different options for the eye to see as a constant theme is used throughout the scene. Low Saturation is used to influence a mellow, calmed aura. Hints of Green are placed throughout being the only “real” the video has, as the product they are selling is green. The tone continues throughout all the images.
- 13. The shots used to establish what’s going on then quickly begin to immerse. First pebble used to show the reference of size. (Shot 1) Second he begins to become one with the pebbles. (Shot 2). Established where the shaking and sound is coming from and you can also notice a 5 in the background. (Shot 3)
- 15. Reaction to the previous shot (Shot 4) The pebbles aka “The spearmint flavor” begins to take him over. (Shot 5) Shows the immense and actual flavor it contains. (Shot 6)
- 17. Many of our perceptions are guided (if not dictated) by the event Context. - Example – The Flavor : “Bottom up Context” : “Top down Context”
- 18. Top-Down context It consistently establishes and applies a code that dictates how you feel about and interpret what you see. Example: Gum vs. Gum Stride 5 Gum – “Stimulate Your Senses” Orbit – “Dirty Mouth? Clean it up with Orbit.”
- 19. Sound ◦ - 5 Gum is supposed to give the consumer a tingling feeling as they chew it and you could put the tingling feeling into a sound it would be the sound of a man walking through the ball overload. ◦ He lies down and the bass cranks up turning the area into a giant speaker giving off vibrations throughout his entire body which represents the sensation you get from the gum.
- 20. Direct and precise in the beginning, pulling the consumer in as you wonder what device the men are turning on and what’s going on next. Good way of grabbing people’s attention by zooming on that one action of turning the dial. Very tactile sensation from the motion of the man slowly running his feet over the balls and picking them up with his hand. - As the speakers start to pulsate, it gives off an energetic emotional feeling by the use of the up and down, jumping motion.
- 21. Uses close-ups to filter out unnecessary information and focus on sensory perception. Camera angles and dark scheme force the viewer to really focus on the sound and motion of the commercial. 5 is the gum to “stimulate the senses”. The angles focus on touch, sight, and sound because we can’t taste or smell the commercial.