遇到許多的學員、客戶都反應一個問題：「我建立了粉絲專頁，但是粉絲一直都沒有明顯的增長，究竟要怎麼經營？臉書行銷 (Facebook行銷)真的有用、有效嗎？我能在上面賺到錢嗎？」如果您也有同樣的問題，您一定不要錯過「臉書行銷粉絲煉金術」課程！ 「臉書行銷粉絲煉金術」課程主要便是希望讓店家學習到如何真正的建立「大批」的忠實粉絲，並且從中讓粉絲真正的轉換成顧客！現在就趕緊報名吧！ http://andyliudesign.idv.tw/facebook-marketing-fans/

1. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
START
STAGE
Beijing
Taiwan
Paris
New York
TC
臉書行行銷
粉絲煉煉㈮㊎金金術
㆝天長互動創意㈲㊒有限公司
www.tien-chang.com
Version 1.1 2013.08.27

2. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
創意
思考技巧 網路路行行銷 簡報技巧
青輔會「青年年創業教育育成輔導計畫」評審
㈸㊘勞勞委會「多元就業開發方案」諮詢輔導委員
經濟部㆗㊥中小㈽㊭企業處「電子商務競賽」督導
台㆗㊥中科技大㈻㊫學 網路路行行銷 兼任講師
台北北城市大㈻㊫學.聖約翰科技大㈻㊫學 網路路行行銷 業界講師
台北北市動物園 貓熊明信片設計競賽評審
andyliu@tien-chang.comhttp://andyliudesign.idv.tw
劉劉滄碩(Andy Liu)

3. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
粉絲煉煉㈮㊎金金術
正妹暗黑臉書行行銷

4. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
首部曲為何選擇臉書？

5. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
1.11billion
Monthly active usersMarch 2013
Report Global

6. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
7.51/ monthly for mobile
March 2013
billion
Report Global

7. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
Report Taiwan
1400萬
Monthly active users

8. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
Report Taiwan
1000萬
Daily active users

9. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
Report Taiwan
710萬
mobile

10. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
Report Taiwan
再回站率率率每㆝天㉃至少用㆒㈠㊀一次的活躍用戶佔每㈪㊊月活躍用戶比率率率達
61
Global
Hong Kong
67
71%

11. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
Report Taiwan
51% 49%
52%
25 ~ 42歲

12. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
223friends
Report Taiwan

13. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
ReportGlobal

14. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
So Lo MoSocial Local Mobile
分享的力力量量 打卡的魅力力 即時互動

15. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
㆓㈡㊁二部曲必須先搞懂得㆒㈠㊀一件事

16. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
生小孩
粉絲
凝聚力力

17. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
充分
準備
經營粉絲專頁的幾㊠項事
觸及
㆟人數數
參參與
互動
粉絲數數

18. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
粉絲專⾴頁 社團
特⾊色
權限
信箱
名稱
公開、擬⼈人
適合開放與
封閉性組織
只可選擇公開
或不公開
可選擇公開
或僅受邀者或封閉
無
可擁有專屬的
社團信箱帳號
可⾃自定 不可⾃自定
Secret

19. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
粉絲專⾴頁 社團
應⽤用
程式
相簿
影⽚片
討論區
⽀支援 不⽀支援
有 有
有 有
有 有
Secret

20. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
粉絲專⾴頁 社團
網誌
會員
訊息
群組
聊天
舉辦
活動
有 無
不⼀一定都能看到 都能接收到
無 有
可 可
Secret

21. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
粉絲專⾴頁 社團
會員數
限制
⾏行銷
數據
聯外通
多重
管理員
無 無
有 無
⽀支援 無
⽀支援 ⽀支援
Secret

22. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
㆔㈢㊂三部曲如何開始？

23. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
幫我命㈴㊔名
Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com

24. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
粉絲專頁
命㈴㊔名技巧

25. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
想要按讚

26. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
充分
準備
粉絲專頁命㈴㊔名技巧
讀讀者
興趣 關鍵字
品牌
㈴㊔名稱

27. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
充分
準備
您會選擇哪㆒㈠㊀一個呢？
㆝天長
互動創意
創意行行銷
加油讚

28. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
品牌
㈴㊔名稱 大錯㈵㊕特錯
去掉品牌㈴㊔名稱更更棒喔！
粉絲專頁命㈴㊔名技巧

29. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
誘㆟人魅力力
擴大格局 增加吸引力力
讀讀者
興趣
粉絲專頁命㈴㊔名技巧

30. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
網路路行行銷流流程
延伸
連連結
行行銷
計畫
主題
設定
塑造
話題
顧客 情境 商品 目標族群

31. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
充分
準備
㆝天長
互動創意
粉絲專頁擴大格局
簡報
技巧
創意
行行銷
網頁
設計

32. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
充分
準備
㆝天長
㊞印刷公司
粉絲專頁擴大格局
設計師
文化
創意
㆟人脈
交流流

33. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
搜尋引擎
增加曝光量量
關鍵字
粉絲專頁命㈴㊔名技巧

34. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
充分
準備
您會選擇哪㆒㈠㊀一個呢？
瘦身減肥方
法食譜節食
運動減肥藥
產後瘦身瘦
小腹瘦大腿
愛瘦身

35. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
㆕㈣㊃四部曲粉絲煉煉㈮㊎金金術

36. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
粉絲煉煉㈮㊎金金術
㆝天龍龍㈧㊇八部
㆟人氣發文技巧

37. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
桂格燕麥
Case
Study http://fb.com/Quaker

38. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
封面照片，決定形象
Key
Points 851x315

39. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
營造情境、拉拉近感情Key
Points

40. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
分享㈲㊒有用的㈾㊮資訊Key
Points

41. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
常常提出㈲㊒有趣的問題
Key
Points

42. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
製造小遊戲
Key
Points

43. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
結合時事〜～
Key
Points

44. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
創意趣味，增進品牌曝光Key
Points

45. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
視覺風格統㆒㈠㊀一Key
Points

46. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
活動虛實整合
Key
Points

47. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
㆝天龍龍㈧㊇八部㆟人氣發文技巧
㈲㊒有趣
問題
㈲㊒有用
㈾㊮資訊
簡短
內容
視覺
風格

48. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
㆝天龍龍㈧㊇八部㆟人氣發文技巧
？持續
固定
結合
時事
多元
嘗試

49. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
虛實
整合
虛實
整合

50. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
粉絲煉煉㈮㊎金金術
還沒結束喔！

51. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
買廣告

52. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
最終曲實務操作篇

53. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com

54. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
話題
Case
Study

55. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
趣味
Case
Study

56. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
分享
Case
Study

57. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
80,000customers served
1.8seconds
a cup
320,000
Litres
270%
Case
Study

58. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
臉書行行銷
㈥㊅六六大成功行行銷心法

59. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
充分
準備
㈥㊅六六大成功行行銷心法
真誠
分享
交朋友 熱情
互動

60. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
充分
準備
㈥㊅六六大成功行行銷心法
需求
為要
擬㆟人化 持續
固定

61. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
分享必須是
Key
Points
㈲㊒有用㈾㊮資訊
從客戶角度度出發

62. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
Key
Points
建立立關係
而非噱頭
長期V.S.短期

63. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
臉書行行銷粉絲煉煉㈮㊎金金術
2013/09/08(6HRs)
進階班
完整廣告刊登㊝優化
專屬設計行行銷策略略
NT$3,600NT$1,200NT$1,000
今㈰㊐日兩兩㆟人同行行
限額㈨㊈九㆟人

64. [IDEA∞CAFE]
為您補充創意行行銷點子！
每㈪㊊月第㆒㈠㊀一週，週㆓㈡㊁二 19:00 創意啟航！
COPYRIGHT © 2013 TIEN-CHANG INTERACTIVE CREATIVE CO., LTD. ALL RIGHTS RESERVED.
PLEASE BE AT
BOARDING GATE
BEFORE 19:00 TC
CAFE
IDEA
TicketTC FOREVER NATION
色彩美㈻㊫學行行銷術
2013/09/03
NT$500 NT$300附NT$100飲料料㆒㈠㊀一杯

65. Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
Q&A問題討論論 andyliudesign.idv.tw