The document discusses innovation projects at the Limerick Institute of Technology in Clonmel, County Tipperary, Ireland. Students research startup ideas and create media releases, with ideas coming from potential interns and releases made by other students. The collaborative process includes coffee chats leading to good ideas, exploring the Tipperary brand through heritage, sport, food and news, and designing a media hub for a new incubator in Tipperary.

1. SPOTLIGHTING
INNOVATION
Researching start-up ideas.
Then creating a media release.

2. Start-up ideas from
potential interns.
Media releases created
by other students.
THE COLLABORATIVE FLOW OF IDEAS
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3. AT #LSADMEDIA
Ideas generated on the campus of the Limerick Institute
of Technology in Clonmel, County Tipperary, Ireland.
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4. #LSADMEDIA
ON TWITTER
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5. COFFEE CHATS
LEAD TO GOOD
IDEAS.
Part of a design
thinking process
extending from
OpenCoffee Limerick.
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6. HASHTAGGING
GOOD FOOD.
Irish food producers
generate a substantial
part of the recovering
economy in Ireland.
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7. #GOODFOOD
ON TWITTER
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8. GOOD FOOD
IN TIPPERARY
Tipperary Food
Producers have a
vibrant community of
local food producers.
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9. GOOD FOOD
AT THE CENTRE
The value promise of
TipperaryFood Producers.com
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10. GOOD FOOD
INSIDE SOCIAL
MEDIA
Combining media
elements to generate
a compelling meme.
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11. SETTING UP VIABLE
SOCIAL MEDIA
CHANNELS
Multiple touchpoints
ensure wide distribution
of an engaging
message.
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12. EXPLORING THE
TIPPERARY BRAND
• Heritage
• Sport
• Food
• News
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13. BUILDING A SHOWREEL
Starts with brainstorming,
gathering assets and
composing layers inside
After Effects.
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14. INNOVATION AS A PROCESS
Where a narrative describes the process.
Where the innovation distils to a five word phrase.
Where Design Thinking gains a toehold.
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15. THE NARRATIVE DESIGN WORK BEGINS
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16.  Describe one of the
processes as a
narrative.
PRACTICAL WORKSHOP
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 Map the process
with a sketch.
 Articulate the
innovative process
in a five-word
phrase.

17. Design Thinking with Tipperary Food.
WORKSHOP SAMPLE (FOOD)
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18. AN UMBRELLA
METAPHOR
Branding Tipperary
through items above
and below the
ubiquitous umbrella.
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19. UMBRELLA METAPHOR
IN SWAY
Watching Microsoft
Sway incorporate the
umbrella metaphor.
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Play the video at http://youtu.be/Jw-g6IuBVJE

20. DESIGNING THE
MEDIA HUB
Thinking about bringing
multimedia services to a
new incubator in
Tipperary.
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21. Design Thinking and Social Hiking.
WORKSHOP SAMPLE (OUTDOORS)
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