In November 2016, Startup Weekend Copenhagen had focus on virtual and augmented reality. See who made the weekend possible. Keep in touch Startup Weekend Copenhagen on Social media using the #CphSW. A big thanks to all the attendees, organisers, mentors, jury and partners.

1. Industrial VR/AR
Copenhagen, 2016

2. Page 2 of 16
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Business Model Canvas - use it!
Partners
Resources
Cost Structure Revenue Models
Channels
Key Activities Value Proposition Customer
Segments
Customer
Experience
10 tips from Vertical Strategy on working with the BMC

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Welcome to Startup Weekend
Copenhagen!
No talk, all action. 4 simple and powerful words, for the next 54 hours you will get encouraged to do so.
Impress yourself with your accomplishment during this weekend. Grow and develop the mindset. Work
smart and hard for this weekend, commit yourself to the idea and team.
Together Jay and Aleks have organised Startup Weekend since 2014 in Copenhagen, building on top of the
movement which has been in Copenhagen since 2010.
The concept is the same, but people, ideas, topic and execution is constantly changing. Two weekends are
never the same, both as an attendees and an organiser you learn something new each time.
November is a busy month for Startup Weekends around the world, because every year Global Entre-
preneurship Week takes place. In the weekends of 11-13th and 18-20th of November 2016, more than
15.000 entrepreneurs will come together for over 200 Startup Weekend events worldwide.
Whether you want to start the new Unity or build something like The Eye Tribe, it all starts in someone’s
mind. Startup Weekend brings together those types of people who have visions, dreams and want to
inspire the future.
Thank you to all the past and present dedicated organisers, wonderful partners and amazing attendees
through the many years here in Copenhagen. Together we are creating the community for entrepreneur-
ship to flourish.
Enjoy the weekend!
Aleksander Bordvik
Lead organiser
Jernej Dekleva
Lead organiser

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Schedule
Friday, November 11th
17:00
18:00
18:35
19:30
21:00
21:15
22:00
Registration
Arrive at the venue and get checked in
Welcome
Review agenda for the weekend and introduce speakers, coaches, and community leaders
Dinner & Networking
Eat food, share ideas, practice pitches, get to know fellow participants
Pitches Start
Optionally line up to give your pitch. 60 sec.
Voting
Attendees vote for the top pitches
Form Teams
Teams start forming and discussing ideas
Begin Work
Start to formalize teams and take an inventory of skills. Be honest, and direct about what
resources and skills are needed for the weekend. You may stay and work as late as the
venue will allow

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Schedule
Saturday, November 12th
9:00
9:50
12:50
13:00
14:00
18:30
19:30
22:00
Breakfast
Arrive, simple breakfast & coffee
Validation Workshop
How to get validation for your idea
Lunch
Check-In
After-lunch check-in, status reports, call for help
Coach Meetings
Coaches help teams one-on-one. They are here to help!
Dinner
Check-In
After-dinner check-in, status reports, call for help
Wrap-Up
Finished for the day. You may stay and work as late as the venue will allow

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Schedule
Sunday, November 13th
9:00
10:00
12:00
12:30
15:00
17:00
18:40
19:50
20:30
Breakfast
Arrive, simple breakfast & coffee
Check-In
Coaches arrive. Final opportunity to ask questions
Lunch
Pitch Training
Test the final pitch
Presentation Prep & Tech Check
Final hours of work-time should be focused on perfecting your presentation, tech- check
for final presentations also takes place
Final Presentations
Dinner
Judging & Awards
Wrap-Up

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Challenge
1. Increasing automation and remote control of our ships, ports, rigs, and platforms increases the
need to control interfaces and display of information. How can AR and VR be used as an interface to
control large machines in the middle of the ocean?
2. Maintenance means downtime, and downtime is costly, but it’s also expensive and a safety risk to
send specialists out to sea by ship or helicopter. How can we get the best eyes and brains on our
assets without putting bodies out there?
3. We want less people exposed to dangerous places. How can AR and VR enable training both on-
shore and offshore, on-demand, if or when it becomes relevant?
4. Data is heavy. How can we use AR and VR to evolve t he Maersk business knowing that connectivity
offshore is not reliable but to use AR and VR we need to transfer data?
5. Data is complicated. How can AR and VR help us visualize data in a new way to make better deci-
sions?
Anneli Bartholdy
Innovation Portfolio Manager at
Maersk Maritime Technology
Steffen Knodt
Head of Innovation Services at
Maersk Maritime Technology
Maersk is the largest container shipping company in the world. With hundreds of ships and tens of thou-
sands of containers moving around everyday we have equipment, people, and countries sailing with us
in very extreme environments. To do this, we need to always look at how to be smarter in running our
business.
Representatives at the event

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Attention startups - my best advice to get
your name out fast and cheap!
Small newly started ventures can get very far - even on small budgets. The problem I often see, is that many
want to be everywhere and on all channels. I am convinced that if you start out LEAN and focus on one or
two channels and tools, you can get really far! It is often a waste of valuable time and scarce resources to be
everywhere and all over at once.
Effective digital marketing should always be generated by the right mix of tools and channels, men not be-
fore you have the time and funds to do it a 100%. Here are my 5 best advice, that you as a startup, can use
to effectively promote yourself. The keywords are: Focus, cheap and simplicity!
1. Focus on excellence on the right channels and cut away the rest
–– Your 5 followers twitter does not make a difference.
2. Content-based marketing at the right place, the right time to the right audience
–– A single viral hit can be your cheap way to the stars!
3. Chase that WOM – preferably from influencers
–– 92% of consumers thrust recommendations from family and friends!
4. Give your product a viral dimension
–– The “wow-factor” has worked for many cool products!
5. Experiment, test and cut or scale
–– The days of thorough market research are over. Get your campaign going, collect feedback and
choose the solution that generated the best results.
Mads Bukholt is the Managing Director of Cuponation Nordics, which is
the fastest growing startup under the wings of internet giant – Rocket
Internet. Mads is an expert in digital marketing and internationalization of
companies. At 28 Mads has been directly involved in the launch of 8 com-
panies across several continents – often in many countries simultaneous.
Read more here:
www.cuponation.dk
www.madsbukholt.com
About Mads Bukholt

9. Page 9 of 16
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Judges
Steffen Knodt
Anette Nørgaard
Kristine Helen Falgren
Head of Innovation Services at
Maersk Maritime Technology
Next Generation AMM at
Microsoft
CEO at
ITU Business Development A/S

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All trademarks are the intellectual property of their respective owners.
Hello, Startups!
Your journey starts in the cloud.
BizSpark
microsoft.com/startups
To join or learn more about
how other startups use
BizSpark, please visit:
www.microsoft.com/startups
• Get started with up to $750 per
month of FREE Azure cloud services
for 3 years through BizSpark.
• Get development software
and tools such as Visual Studio
and Office.
• Get FREE 1-year Windows
Store and Windows Phone
developer accounts.
• Get your business up and running
in the cloud.
• Your startup doesn’t use .NET?
Don’t worry, Azure works with
a variety of technologies, including
Linux, PHP, iOS, Android and
many others.
• Launch and grow your businesses
quickly, scaling up or down as
needed with BizSpark Plus.
• Access to hundreds of FREE training
classes and technical content plus
4 FREE phone support incidents.
• Apply to a Microsoft Ventures
Accelerator or hands-on help
to turbocharge your business.
About BizSpark
Microsoft BizSpark gives you three years of free stuff — software, services, tech support, and Azure cloud.
Eligibility
To qualify for BizSpark, your startup must be:
• Privately held • Less than 5 years old • Less than US $1M revenue annually
Free Cloud
Services
Open-Source
Compatible
Build Your
Business
3

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Mentors
Bo Koch-Christensen
Business Mentor
Hannes Becker
Founder, CEO at
Absolute Zero ApS
Jens Fursund
CTO at
Pinscreen
Lionel Mutua
Iindependent Consultant
Anders Bo Pedersen
Partner, Lead at
The Eye Tribe
Anneli Bartholdy
Innovation P ortfolio Manager at
Maersk Maritime Technology
Lotte Stjerne
Text Writer and Communication at
Sig det med ord
Isuru Perera
Head of
Push Denmark
Therkel Sand Therkelsen
Founder at
CopenX

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Lasse Sørensen
Lecturer and Consultant at
Væksthuset Hovedstadsregionen
Rune Gregers Meyer
Founder of
BusinessInnovator
Zenia Francker
General Manager at
Founders House
Teams are judged according to the following 3 criteria
(weighted equally)
1. Business Model
–– How does the team plan on making this a successful business? Have they thought about (either
solved or identified problems) competition, how to scale, acquiring customers, their revenue
model e tc?
2. Customer Validation
–– Are teams building something that people actually want? How well does the team understand
their customer and their customer’s needs. Did the team get out and talk to customers? What is
the value proposition to customers?
3. Execution & Design
–– Have they established a “Minimal Viable Product” for the weekend (software, hardware, etc.)?
*Note: an MVP is the minimum set of features to be able to start collecting data. Does it deliver
a compelling and captivating user experience? Were they able to demo something functional?
Pitch Coaches

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14. Page 14 of 16
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Organising Team
Aleksander
Bordvik
Erica Baena
Kato
Alex
Felman
Julian
Hansen
Vlad
Gidea
Serhat
Kaya
Emil
Rosengaard
Amandeep
Midha
Géza
Molnár
Alexandra
Zamfir
Sigitas
Pleikys
Boru
Javorek
Jernej
Dekleva
Martin
Danty
Lina
Wad
Facilitator

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Partners
Signature
Platinum
Gold
Community

16. Copenhagen Startup Weekend
� #CphSW � CopenhagenStartupWeekend