Introduction to the Lean Startup methodology, including Customer Development, Business Model Canvas and Lean Canvas. This presentation is the first part of Studiio's 2-day training on Lean Startup for corporations and is largely inspired by presentations from Steve Blank, Eric Ries and Alexander Osterwalder. More information on Studiio Paris (in French): www.studiio.co

1. Lean Startup
for Corporations
Daniel Jarjoura - Chief Education Officer

2. Ladies & gentlemen,
this is your captain
speaking

3. Daniel Jarjoura
Now
EDUCATION
2006 - 2013
BUSINESS DEVELOPMENT
PRODUCT MANAGEMENT
2000 - 2006
COMPUTER SCIENCE
ELECTRONICS
2013 - 2015
STARTUPS
@Djarjoura

4. STUDIIO IS AN INNOVATION TRANSMITTER
Our mission is to prepare professionals in becoming actors
of the digital transformation through the:
—> construction of training programs
—> production of educational content
—> management of innovation labs

5. THE STUDIIO PEDAGOGY
LEARNING BY MAKING
Pioneered by Studiio in Paris, the learning by making method is based on
solving real-life projects in inter-disciplinary teams. Adapted to the new
innovation economy, it focuses participants on the act of creation above
action, with a maker’s spirit
ENTREPRENEURS ARE THE NEW TEACHERS
At Studiio, trainers are substituted by entrepreneurs that challenge
participants in thinking and acting like innovators. The experience you get by
interacting with fellow participants and mentors is as important as the
training content
GET OUT OF THE BUILDING
Unless specifically required, trainings will take place in Studiio’s lab in Paris
or in another innovative space, where participants will take advantage of the
creative environment as well as the available technology tools, from
connected objects to 3D printers

6. What about you?
What are your
expectations
for this course?

7. LEAN STARTUP

8. STARTUP?

9. WHERE THE LEAN STARTUP WAS BORN

10. STEVE BLANK
The Godfather of
Lean Startup

11. 34-year career
8 companies
4 went public

12. STARTUPS ARE NOT SMALLER VERSIONS
OF BIG COMPANIES

13. STARTUPS ARE NOT SMALLER VERSIONS
OF BIG COMPANIES
LARGE COMPANIES EXECUTE KNOWN
BUSINESS MODELS

14. STARTUPS ARE NOT SMALLER VERSIONS
OF BIG COMPANIES
STARTUPS SEARCH FOR UNKNOWN
BUSINESS MODELS

15. A STARTUP IS A TEMPORARY ORGANIZATION
USED TO SEARCH FOR A REPEATABLE AND
SCALABLE BUSINESS MODEL

16. In 2005, Steve Blank
published The Startup
Owner’s Manual, a
practical guide
summarizing his findings

17. ERIC RIES
The Father of the Lean
Startup movement

21. In 2011, Eric Ries
published The Lean
Startup, with all the
lessons learned shared on
his blog

22. MEANWHILE, IN THE SWISS ALPS

23. ALEXANDER
OSTERWALDER
The Business Model
Generation

24. BUSINESS PLAN

25. BUSINESS PLAN

26. BUSINESS MODEL

27. In 2008, Alexander
Ostwerwalder and Yves
Pigneur published
Business Model
Generation, a new
approach to business
modelling, co-created
with hundreds of people
around the world

29. THE HOLY SPIRIT OF LEAN STARTUP

30. STARTUPS’
HORROR STORIES

32. Webvan was founded in 1996 by Louis Borders, who
also co-founded the Borders bookstore in 1971.
Venture capitalists, who invested more than $396
million, encouraged it to rapidly build its own
infrastructure to deliver groceries in a number of
cities. In 2001, Webvan shut down with a reported
cumulative revenue of $395,000 and cumulative net
losses of more than $50 million

33. What the !@#
happened???

34. STARTUPS SEARCH AND PIVOT
Scalable Startup Transition Large Company
The SEARCH for the business model
Search for
- a business model —> product-market fit
- a repeatable sales model

35. STARTUPS SEARCH, COMPANIES EXECUTE
Scalable Startup Transition Large Company
The SEARCH for the business model The EXECUTION of the business model

36. STARTUPS SEARCH, COMPANIES EXECUTE
Scalable Startup Transition Large Company
The SEARCH for the business model
Execution
-Profitable
- Repeatable
- Scalable
- Process
The EXECUTION of the business model

37. START WITH LOTS OF SMALL WINS

38. STEP 1 - BUSINESS MODEL CANVAS

39. CUSTOMER SEGMENTS

40. VALUE PROPOSITION

41. CHANNELS

42. CUSTOMER RELATIONSHIPS

43. REVENUE STREAMS

44. KEY RESOURCES

45. KEY ACTIVITIES

46. KEY PARTNERS

47. COST STRUCTURE

50. OFFER
CHANNELS
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEY
ACTIVITIES
KEY
PARTNERS
KEY
RESOURCES

52. STEP 2 - BUILD, MEASURE, LEARN

54. A Minimum Viable Product (MVP) is is the
product with the highest return on
investment versus risk

60. if( setup_experiment(…) == “control” ) {
// do it the old way
} else {
// do it the new way
}

65. NOW WHAT?

66. THE FUTURE IS ALREADY HERE.
BE PART OF IT. NOW!
@studiioparis
bonjour@studiio.co+ 33 950 933 247