The document summarizes the results of a survey about sports fans' behaviors and motivations. Key findings include:
- Fans spend most of their time watching sports on TV, at bars/restaurants, or attending games directly. They prefer watching with others.
- Fans are highly engaged with their teams on social media but less involved in creating original content.
- Merchandise purchases are mostly apparel, with fans spending up to $100 annually for themselves and others. Purchase decisions are strongly influenced by team support.
- Common fan behaviors are cheering, wearing team gear, and consuming alcohol at games. Happiness depends highly on team success.
In many ways, athletes, teams, and leagues invented the idea of loyalty. They have engendered the sort of passion and engagement that today’s consumer loyalty programs work hard to achieve. However, sports organizations cannot only rely on the loyalty that is generated by winning seasons and championship trophies. It will be increasingly important for organizations to understand fan behaviors and preferences to deliver experiences that nurture fans’ loyalty and extend it beyond the field.
For more visit: www.deloitte.com/us/SportsLoyalty
MIT Sloan Sports Analytics Conference Leah Raphael
I had the opportunity to attend the 2016 MIT Sloan Sports Conference and wanted to share the notes I took to summarize all the panels I sat in on. The conference is a great opportunity for students to network with the sports industry's top professionals and I highly recommend attending if you are interested in working in sports and want to gain an understanding of how the industry is evolving!
In many ways, athletes, teams, and leagues invented the idea of loyalty. They have engendered the sort of passion and engagement that today’s consumer loyalty programs work hard to achieve. However, sports organizations cannot only rely on the loyalty that is generated by winning seasons and championship trophies. It will be increasingly important for organizations to understand fan behaviors and preferences to deliver experiences that nurture fans’ loyalty and extend it beyond the field.
For more visit: www.deloitte.com/us/SportsLoyalty
MIT Sloan Sports Analytics Conference Leah Raphael
I had the opportunity to attend the 2016 MIT Sloan Sports Conference and wanted to share the notes I took to summarize all the panels I sat in on. The conference is a great opportunity for students to network with the sports industry's top professionals and I highly recommend attending if you are interested in working in sports and want to gain an understanding of how the industry is evolving!
LIMRA/LOMA Conference Presentation: Rising above the Noise: Facebook’s EdgeRa...Augie Ray
Today, brands focus on likes and fans, but rising above the social media noise has never been more difficult. At the same time, financial services firms face a crisis of trust with consumers — a problem social media is particularly well suited to help resolve. What is the trust gap and how can financial services companies leverage social media to close it? In this presentation, you'll find data from Forrester, Edelman and others that define the trust crisis in insurance, banking and financial services and also provide the basis for the solution--using social media to build trust.
Men's use of medias in purchase process / NRS spring 2017Aikakausmedia
Use of medias as information sources during the purchase prosess in 11 branhces / all, NRS Spring 2017
Medias: Print magazines, Magazine Websites, Blogs, Newspapers, Newspaper Websites, Television, Radio
Branches: Cars | Style & Fashion | Travelling | Health & Well-being | Food & Cooking | Cosmetics & Cosmetic Brands | Furniture & Decorating | Building & Renovating | Gardening | Home entertainment electronics & Information technology | Saving & investing
Source: National Readership Survey, MG + total, S2017 (Finland).
Business pitch deck I designed a couple years back. Went for a textural feel with some simple and clean typography.
Keep in mind the copy was dictated by sales, and therefore is much heavier than I would have chose.
Inbound Marketing & Millennial Donors: A Perfect Marriage4Good.org
The Millennial Generation does not want direct mail from your nonprofit, nor do they want generic communications. To get to these early donors, 84% of which donate or want to donate online, you'll need to earn it through transformative content that effectively tells the story of your cause.
In this webinar learn how to utilize inbound marketing techniques to attract Millennial donors who live on their smartphones, and to how incentivize their giving to your fundraising efforts.
Thanksgiving weekend is the biggest shopping weekend of the year, with consumers taking advantage of the sales to complete their holiday shopping. This year, we surveyed our network to find out how people are spending their money this holiday weekend. About 50% of people will shop on both Black Friday and Cyber Monday, with electronics and apparel making up the bulk of purchases.
I predict that many CMOs will diminish their support for social media, content and earned media marketing in the next year or two, and when they do, some people's careers will be adversely impacted. If your career relies on Marketing Department support for content or social media marketing, now is the time to take stock of the trends and consider some alternatives to protect your career. You may work at the right sort of company for which social media is well aligned for Marketing Department expectations---that's the "Unless" part of the title--but I believe this is the exception and not the rule.
We entered the social media era suggesting that brands with something to say could use social media to say it; instead, we today have brands with little to say that nonetheless post 4.3 times per day because some consultant told them this was a best practice. Desperate for attention and relevance, these companies continue to invest in content that is neither delivering the scale marketers need nor the content consumers want.
Ironically, even for the best companies, earned media may whither and die in the coming years. In just six months, organic reach on Facebook was halved, and many expect that zero organic reach will soon be the rule on the social network that collects 57% of all social visits. The organic reach game has gotten so tough that Coca-Cola, one of the strongest brands in the world, only earns engagement with 1 in 100,000 of its fans with its Facebook posts. The situation on Twitter is no better; recent Forrester report notes that the average engagement rate with brand posts on Twitter is just 0.03% (that is 75% less than banner ad clickthough rates today!)
Earned media could soon be a thing of the past. What happens to your social media marketing investment if the content you post reaches absolutely no one?
If the prospect of organic reach crumbling to nothing isn't enough to worry about, social media marketing has a variety of other problems marketers must stop ignoring:
- Trust: Forrester's 2014 data reveals that people trust brand social media posts 40% less than they do information on brand websites. Adobe's 2013 research found the same--just 2% of US consumers found company social media page best for credibility compared to 17% for company web sites.
- Acquisition of prospects: Studying data from 86 retailers and 72 million customers, Custora found that Facebook and Twitter deliver essentially zero acquisition. Facebook and Twitter account for just 0.2% and 0.01% respectively.
- Purchase: An IBM study of the online sales generated by 800 retailer websites on Black Friday 2013 and the week prior found that a mere 1% was generated from social media traffic. And Monetate recently published its Q2 Ecommerce Quarterly based on 7 billion online shopping experiences--it found that social delivers an add-to-cart rate of just 0.6% (70% less than search) and a minuscule conversion rate of 0.12% (70% lower than search).
When it comes to acquiring and retaining customers, the goal should be to develop strategies that scale efficiently and make the most of every dollar. But to do that, you first need to
understand your target consumers.
So we surveyed 1,800 U.S. consumers, illuminating trends on how they discover new retailers, why they decide to try a retailer, and what convinces them to recommend a retailer to others. From there, we developed strategies and tactics that capitalize on those behaviors to help you maintain a steady flow of new and repeat customers.
For academic research, a survey was conducted to discover the motivations and behaviors of sports fans. It is hypothesized that consumers who are sports fans are motivated by the idea of being a part of the team.
The popularity of social media has continued to increase since last year's social media report was released. This highlights the importance of understanding how live event attendees engage with social media and using this information to enhance their live event experiences. This report presents valuable and interesting findings on social media usage and compares this year's findings to those from last year.
LIMRA/LOMA Conference Presentation: Rising above the Noise: Facebook’s EdgeRa...Augie Ray
Today, brands focus on likes and fans, but rising above the social media noise has never been more difficult. At the same time, financial services firms face a crisis of trust with consumers — a problem social media is particularly well suited to help resolve. What is the trust gap and how can financial services companies leverage social media to close it? In this presentation, you'll find data from Forrester, Edelman and others that define the trust crisis in insurance, banking and financial services and also provide the basis for the solution--using social media to build trust.
Men's use of medias in purchase process / NRS spring 2017Aikakausmedia
Use of medias as information sources during the purchase prosess in 11 branhces / all, NRS Spring 2017
Medias: Print magazines, Magazine Websites, Blogs, Newspapers, Newspaper Websites, Television, Radio
Branches: Cars | Style & Fashion | Travelling | Health & Well-being | Food & Cooking | Cosmetics & Cosmetic Brands | Furniture & Decorating | Building & Renovating | Gardening | Home entertainment electronics & Information technology | Saving & investing
Source: National Readership Survey, MG + total, S2017 (Finland).
Business pitch deck I designed a couple years back. Went for a textural feel with some simple and clean typography.
Keep in mind the copy was dictated by sales, and therefore is much heavier than I would have chose.
Inbound Marketing & Millennial Donors: A Perfect Marriage4Good.org
The Millennial Generation does not want direct mail from your nonprofit, nor do they want generic communications. To get to these early donors, 84% of which donate or want to donate online, you'll need to earn it through transformative content that effectively tells the story of your cause.
In this webinar learn how to utilize inbound marketing techniques to attract Millennial donors who live on their smartphones, and to how incentivize their giving to your fundraising efforts.
Thanksgiving weekend is the biggest shopping weekend of the year, with consumers taking advantage of the sales to complete their holiday shopping. This year, we surveyed our network to find out how people are spending their money this holiday weekend. About 50% of people will shop on both Black Friday and Cyber Monday, with electronics and apparel making up the bulk of purchases.
I predict that many CMOs will diminish their support for social media, content and earned media marketing in the next year or two, and when they do, some people's careers will be adversely impacted. If your career relies on Marketing Department support for content or social media marketing, now is the time to take stock of the trends and consider some alternatives to protect your career. You may work at the right sort of company for which social media is well aligned for Marketing Department expectations---that's the "Unless" part of the title--but I believe this is the exception and not the rule.
We entered the social media era suggesting that brands with something to say could use social media to say it; instead, we today have brands with little to say that nonetheless post 4.3 times per day because some consultant told them this was a best practice. Desperate for attention and relevance, these companies continue to invest in content that is neither delivering the scale marketers need nor the content consumers want.
Ironically, even for the best companies, earned media may whither and die in the coming years. In just six months, organic reach on Facebook was halved, and many expect that zero organic reach will soon be the rule on the social network that collects 57% of all social visits. The organic reach game has gotten so tough that Coca-Cola, one of the strongest brands in the world, only earns engagement with 1 in 100,000 of its fans with its Facebook posts. The situation on Twitter is no better; recent Forrester report notes that the average engagement rate with brand posts on Twitter is just 0.03% (that is 75% less than banner ad clickthough rates today!)
Earned media could soon be a thing of the past. What happens to your social media marketing investment if the content you post reaches absolutely no one?
If the prospect of organic reach crumbling to nothing isn't enough to worry about, social media marketing has a variety of other problems marketers must stop ignoring:
- Trust: Forrester's 2014 data reveals that people trust brand social media posts 40% less than they do information on brand websites. Adobe's 2013 research found the same--just 2% of US consumers found company social media page best for credibility compared to 17% for company web sites.
- Acquisition of prospects: Studying data from 86 retailers and 72 million customers, Custora found that Facebook and Twitter deliver essentially zero acquisition. Facebook and Twitter account for just 0.2% and 0.01% respectively.
- Purchase: An IBM study of the online sales generated by 800 retailer websites on Black Friday 2013 and the week prior found that a mere 1% was generated from social media traffic. And Monetate recently published its Q2 Ecommerce Quarterly based on 7 billion online shopping experiences--it found that social delivers an add-to-cart rate of just 0.6% (70% less than search) and a minuscule conversion rate of 0.12% (70% lower than search).
When it comes to acquiring and retaining customers, the goal should be to develop strategies that scale efficiently and make the most of every dollar. But to do that, you first need to
understand your target consumers.
So we surveyed 1,800 U.S. consumers, illuminating trends on how they discover new retailers, why they decide to try a retailer, and what convinces them to recommend a retailer to others. From there, we developed strategies and tactics that capitalize on those behaviors to help you maintain a steady flow of new and repeat customers.
For academic research, a survey was conducted to discover the motivations and behaviors of sports fans. It is hypothesized that consumers who are sports fans are motivated by the idea of being a part of the team.
The popularity of social media has continued to increase since last year's social media report was released. This highlights the importance of understanding how live event attendees engage with social media and using this information to enhance their live event experiences. This report presents valuable and interesting findings on social media usage and compares this year's findings to those from last year.
Esports U.S. Fan Profile - Free Version - MRI-Simmons 2020Ben Paro
Complimentary version of MRI-Simmons in-depth profile of American Esports Fans. Includes:
- Comparison to traditional sports fans (18+ and 18-34)
- Fan Demographics
- Psychographics and other defining characteristics
- Motivations for being an Esports Fan
- Attitudes toward sponsorship and advertising
- Top media behaviors
- Covid-19 Insights
- How to get the Full Report
Fan Engagement: The Role Of Professional Athletes In Your Fan Engagement Stra...Savage Marketing
By Jos Verschueren Founder, IFBI and Pieter Maenhout Managing Partner, 90/24 Sports
It’s really important to understand that Fan Engagement is no ordinary customer relationship and needs to be properly understood if you’re going to put the fan first and stay ahead of the game. We live in a unique time where athletes and their personal branding has become essence in your marketing mix. Use their online presences to create an extra touch point for your organization in conversation with your fans.
Market Research Service Learning Project: Loyola University Chicago and Chica...Stacy Neier
Market & Consumer Survey students at Loyola University Chicago partnered with Chicago Fair Trade (CFT) to explore how to launch a fair trade soccer ball product line to generate new revenue streams and increase awareness of the fair trade mission. Initial results from a descriptive survey are presented here representing a 10% response rate with 189 cases of data collected from people who have opted into CFT's email list as well as undergraduate business and communications students. This represents an application of service-learning in the context of a required marketing course to earn a Bachelors of Business Administration. Eighty-two students participated in the project to be renewed in the Fall of 2010.
How do marketers perceive fan engagement, how do fans and brands benefit from it? AUTHENTICITY, LOYALTY and DIALOGUE are attributes often mentioned.
Build your own opinion and share any best practices with the author.
The popularity of social media has continued to increase since last year's social media report was released. This highlights the importance of understanding how live event attendees engage with social media and using this information to enhance their live event experiences. This report presents valuable and interesting findings on social media usage and compares this year's findings to those from last year.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
1. The Spectrum of a Sports Fan
By Talia McGill
MSMK620-603S Marketing Analytics
Bellevue University
2. Hypothesis & Objectives
• Summary
– A survey was conducted to discover the motivations and
behaviors of sports fans.
• Hypothesis
– Consumers who are sports fans are motivated by the idea
of being a part of the team.
• Objectives
– To collect data on how fans watch sports.
– To collect data on how fans use social media to connect
with sports.
– To determine shopping behavior by fans who invest in
sports licensed consumer goods and merchandise.
– To determine behaviors and emotions exhibited by fans.
3. How do fans view their favorite
sports?
83%
13%
21%
44%
52%
4% TV Broadcast
Streaming Service
Radio and/or Podcast
Attend Sporting Events
Watch at a
Bar/Restaurant
Other
% of respondents
4. What are some deciding factors
when going to a sporting event?
5
5
6
10
15
33
43
47
72
72
Win/Loss Record of Team
Other
Concession Prices
Family Tradition
Size of Crowds
Proximity to Venue
Weather
Cost of Travel
Cost of Admission
Personal Schedule
# of respondents
5. How do fans feel when
watching sports?
24
11
24
2 3 5
28
21
22
2
10
19
21
15
13
10
35
27
12
32
22
38
37
36
8
14
12
41
8
6
I need to view/listen
to sports daily
I am a fan of
multiple sports and
view/listen to them
all
I fell I contribute to
my teams' win/loss
when I watch
Sports are better
when watching
with others
I enjoy watching
with fans of the
opposing team
Sports
commentators are
essential to the
viewing/listening
experience
# of respondents
Strongly Disagree Disagree Neutral Agree Strongly Agree
6. Are fans satisfied with the channels
available to view sports?
2%5%
43%
36%
14%
Very Unsatisfied
Unsatisfied
Neutral
Satisfied
Very
Satisfied
% of respondents
7. How many hours do fans spend
watching sports?
5%
9%
16%
70%
16 or More
11-15
6-10
0-5
% of respondents
8. Summary of Objective 1
• Objective
– To collect data on how fans watch sports.
• Results
– Fans spend the majority of their time viewing sports on TV,
at a bar or restaurant or physically attending the event. This
shows that fans want a visual experience.
– Fans will attend sporting events as long as it is affordable
and fits within their schedule.
– Fans enjoy watching and listening to sports but it is not a
necessity.
– If fans are watching sports, they prefer to watch them with
others.
9. Do sports fans use social media?
9%
10%
29%15%
26%
Low Medium-Low
Medium Medium High
High
Usage Rate
% of respondents
67
23
11
1931167
47
19
25
10
Facebook Twitter Snapchat
Instagram Tumblr Reddit
Vine Blogs Pinterest
ESPN Google+ YouTube
Other
Usage Type
# of respondents
10. Do fans create user-generated
content online?
16%
35%
19%
11%
4%
2%
Never Rarely About Half
of the Time
Sometimes Very Often Frequently
%ofrespondents
Frequency of online content
generation
15%
73%
% of respondents who use social
media to interact with sports-related
personalities
Yes No
11. How do sports fans feel about
social media and sports?
15
7
15
11
13
0
33
10
21
13
23
1
18
22
16
24
20
8
10
33
21
31
25
49
4
10 9
3 1
24
I feel connected to
my favorite players
through social media
I post content
because I want
others to know I am
a proud fan
It is important to
have access to my
favorite sports 24/7
Connecting to my
favorite sports teams
through social media
feels personal
I feel a responsibility
to share content
with others to keep
them informed
Fan power can be
spread through
social media
# of respondents
Strongly Disagree Disagree Neutral Agree Strongly Agree
12. Summary of Objective 2
• Objective
– To collect data on how fans use social media to connect
with sports.
• Results
– Sports fans are typically high users of social media and
spend most of that time utilizing Facebook, ESPN and
YouTube.
– While they are active in finding information, they are not as
involved in creating and posting content. When they do,
they believe it adds to their teams’ success.
– The fans do not feel a personal connection with players
through social media.
13. How does the fan spend on
sports merchandise?
2%
2%
12%
17%
18%
19%
20%
30%
76%
Custom Furniture
N/A - I do not purchase
Other
Autographed Memorabilia
Jewelry
Lawn Accessories
Video Games
Kitchenware
Apparel
% of respondents
14. How do fans prefer to purchase
merchandise?
16 15
8
18
12
2 3
13 17
18
10
14
1 1
18 14
16 13
9
4 0
16
15
12 14
12
3
2
8
9
17
11
20
6
3
2 4 2
6 5
52
3
1 0 1 2 2
6
62
0
10
20
30
40
50
60
70
80
Online - Team
Website
Online -
Marketplace
(e.g. Amazon)
Merchandise
Shop at Sporting
Event Venue
Big Box Store
(e.g. Walmart)
Independently
Owned Fan
Shop
Other N/A - I do not
purchase
#ofrespondents
1st Choice 2nd Choice 3rd Choice 4th Choice 5th Choice 6th Choice 7th Choice
15. Who do fans shop for and how
much do they spend?
19%
31%
18%
11%
$50 or less $51-$100 $101-$200 $201 or more
Average Annual Spend
% of respondents
19%
11%
58%
Yourself Others Both
% of respondents
16. Influencers on the sports fans’
purchase decisions.
2
6
3
1 1
2
1
22
0
12
7
2
0
10
0
26
6
28
20
12
10
27
6
16
43
23
34
41
28
27
31
8
23
5
10
18
35
8
36
2
Quality of
product
Quantity of
product
Uniqueness of
product
Product VarietyCost of Product Shipping Time How much you
favor the team
The teams'
win/loss record
# of respondents
Very Unimportant Unimportant Neutral Important Very Important
17. Is pride a reason fans purchase
merchandise?
4%
2%
11%
35%
26%
Strongly Disagree Disagree Neutral Agree Strongly Agree
% of respondents
18. Summary of Objective 3
• Objective
– To determine shopping behavior by fans who invest in sports
licensed consumer goods and merchandise.
• Results
– Almost all sports fans purchase merchandise, particularly apparel.
– Fans prefer to shop at big box stores or online for their sports
merchandise. This is likely because the prices of merchandise in
those stores are lower than at the venue or a small business.
– Fans buy merchandise for themselves and others. The majority will
spend up to $100.
– How much a fan likes a team is very important in their purchase
decision. This is followed closely by cost, variety and quality of
product.
19. What actions do sports fans
commit?
9
9
20
43
52
66
67
71
Crying
Yelling at Fans of the Opposing
Team
Booing the Opponent
Screaming/Yelling at Officials
Consume Alcohol While Watching
Sports
Make Noise by Clapping or
Whistling
Wear Team Colors or Clothing on
Game Day
Cheering
# of respondents
20. Do fans believe in superstition?
25%
54%
Yes No
% of respondents
21. What affects a fan’s happiness?
1
25
18
23
1
41
35
9
0
41
37
43
0
24
17 17
5
7
18
7
0
4
19
43
30
0 0 0
6
4
2
4
37
0 0 0
66
0 0 0
My team is
winning by a
large margin
A player gets
injured and
can't return to
the game
My team does
not make the
playoffs
The officials
make a bad
call
My team wins
the
championship
My team loses
in the final
seconds of the
game
My team
moves to
another city
My teams'
coach gets
fired
# of respondents
Very Unhappy Unhappy Neutral Satisfied Very Satisfied
22. Do fans try and influence others
to be fans?
12%
18%
30%
14%
4%
Strongly Disagree Disagree Neutral Agree Strongly Agree
% of respondents
23. Summary of Objective 4
• Objective
– To determine behaviors and emotions exhibited by fans.
• Results
– In general, fans like to make noise, wear team colors and
consume alcohol while watching or attending sporting
events.
– Fans are happiest when their team wins a championship
and are fairly unhappy with any other outcome.
– Fans are satisfied no matter if they can influence others to
be fans as well
25. Demographics
3%
30% 29%
16%
Less than
$25,000
$25,001 -
$49,000
$50,000 -
$99,999
$100,000 and
above
Annual Household Income
% of respondents
9%
8%
27%
36%
0%
Single
Dating a sports fan
Married to a non-
sports fan
Married to a sports
fan
Dating/married to
someone in the
sports industry
Marital Status
% of respondents
27. Conclusion
• The sports industry has highly involved fans.
• Marketers will have to continue to find ways to push
fans past content consumption to content
generation. The key will be making the fan feel that
they are having a personal connection with the
team, its players or other well-known sports figures.
• Marketers must also develop strategies to re-create
the fans need to experience sports amongst others
in a social setting through online engagement.
28. Conclusion
• Fans are willing to spend money to support their
team. It is the responsibility of merchandisers to
make the product available, affordable and full of
variety in order to keep purchases flowing. Fans will
pay more for products they believe are unique.
• Since the majority of respondents have a household
income of at least $25,000, it is likely sports are
currently being viewed on cable television in most
homes. Media companies will need to adapt to
changes in consumer media consumption to
address alternatives to cable television.
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