This document discusses MLB's use of social media platforms like Twitter, Facebook, Google+, Pinterest, and Instagram. It provides statistics on MLB's presence and follower counts across various platforms. It also describes strategies MLB uses like linking between platforms, individual team accounts, expansive content curation, incentives for user engagement, and campaigns like their "Members Only" promotion. Several experts offer their perspectives on using Instagram for sports brands, including tips for fan engagement, creating a connection, and curating photos. Criticisms of Instagram mentioned include a lack of two-way communication and difficulty managing from common tools until recently.