1. USF. SMC38
Prof. Bryan Srabian
Team 5.
USF. SMC38
Prof. Bryan Srabian
Team 5.
Aaliyah Fowler
Brett Howsley
John Harrer
Nick Carrillo
Omar Guadarrama
Scott Nicholos
Yuta Tanaka
3. USF. SMC38
Prof. Bryan Srabian
Team 5.
#sochiproblems Background
Cost of hosting the Olympics
Beijing $42.58 B
Vancouver $8.33 B
London $13.98 B
Sochi $50.00 B
4. USF. SMC38
Prof. Bryan Srabian
Team 5.
#sochiproblems Background
Social Media Olympics
# Vancouver Olympics – First to be live-Tweeted.
# Vancouver Olympics Official App - +1MM downloads from 50 countries.
# Vancouver Olympics – First to have an official Fb page w/+1.1 MM Followers.
# London Olympics – 150 MM Tweets.
# London Olympics – Usain Bolt winning Gold in 200 m Sprint - +80,000 TPM.
# London Olympics – USA defeating Spain in Gold Men’s Basketball - +41,000 TPM.
7. USF. SMC38
Prof. Bryan Srabian
Team 5.
#sochiproblems Social Media Activity
http://www.youtube.com/watch?v=p0vRrF2RmjQ#t=57
8. USF. SMC38
Prof. Bryan Srabian
Team 5.
#sochiproblems Social Media Activity
http://www.youtube.com/watch?v=p0vRrF2RmjQ#t=57
9. USF. SMC38
Prof. Bryan Srabian
Team 5.
#sochiproblems Social Media Activity
Before the Olympics
Opening Ceremony:
1,213,420 mentions
Sentiment:
22% positive
64% neutral
14% negative
16. USF. SMC38
Prof. Bryan Srabian
Team 5.
#sochiproblems Good
Olympian Feed
• Includes Facebook and Twitter feeds.
• Photos and videos from Instagram.
• Track and connects with Athletes.
17. USF. SMC38
Prof. Bryan Srabian
Team 5.
#sochiproblems Good
Olympian Feed
• Video on-demand in 75 countries.
• Real Time access.
• 400,000 apps downloaded.
• 145,000 daily visitors.
• 1. Snowboarding.
• 2. Speedskating.
• 3. Biathlon.
• Reduced the live streaming, and
introduced video.
• Expended the number of countries in
which YouTube is distributed.
20. USF. SMC38
Prof. Bryan Srabian
Team 5.
#sochiproblems Bad
Hosting the Olympics
•Global Exposure
•Infrastructures
•Olympic Venues and Facilities
•Tourist Attractions
•Beauty of City
•Free Advertising
21. USF. SMC38
Prof. Bryan Srabian
Team 5.
#sochiproblems Bad
Background Information
• Sept. 2013 - Red Alert
• Early Arrivals - Construction
• Twitter Pictures:
• Double Toilets
• Unfinished Rooms
• Dirty Tap Water
• Food
• Stray Dogs
• Alexander Broad - @Sochi Problems
22. USF. SMC38
Prof. Bryan Srabian
Team 5.
#sochiproblems Bad
You know is Bad when non-official accounts has more followers than yours.
23. USF. SMC38
Prof. Bryan Srabian
Team 5.
#sochiproblems Bad
• IOC Ban’s Olympians
• Audio and Video
• Offensive
• Hateful
• Defamatory
• Discriminatory
• Olympians Post Anyways
• Twitter
• Facebook
• Vine
• Instagram
24. USF. SMC38
Prof. Bryan Srabian
Team 5.
#sochiproblems Bad
Official Response
•
“Some reporters are sabotaging Sochi's Olympics
accommodations for splashy headlines. Russian officials
know this because they have surveillance cameras in
hotel rooms. And at least some of those surveillance
cameras are focused on hotel showers”
25. USF. SMC38
Prof. Bryan Srabian
Team 5.
#sochiproblems Brands / Real Time Marketing
Brand channels
26. USF. SMC38
Prof. Bryan Srabian
Team 5.
#sochiproblems Brands / Real Time Marketing
Brand channels
27. USF. SMC38
Prof. Bryan Srabian
Team 5.
#sochiproblems Brands / Real Time Marketing
Comedic solutions (people) &
Real Time Marketing (Brands)
31. USF. SMC38
Prof. Bryan Srabian
Team 5.
#sochiproblems Proposal
If Getty can do it, Sochi can do it too.
All the Photos From Sochi Reach You in Just 3 Minutes
# Information circles the world in split-second tweets.
# News organizations are desperate for photos to accompany their stories
# Companies invest in new technologies to deliver photos to news outlets asap— even from the top of remote mountains.
# Getty (images) has been the official photography agency of the IOC since the 1988.
# Getty had laid about 20 kilometers of fiber-optic cable to transfer photos at 100 megabits per second.
# This allows Getty's team of 70 to send pressing photos to news publications in 180 seconds.
# During this 3 minutes: picture selection, crop and color correction, and proper caption.
# That three-minute window includes a great deal of behind-the-scenes action.
# During Sochi, 1M pictures were taken, but only 50,000 made it to customers.
# During Opening Ceremony, 26,000 pictures were taken, and only 2,300 made it online.
# Photography organizations are not authorized to use drones, which are reserved for licensed television broadcasters.
32. USF. SMC38
Prof. Bryan Srabian
Team 5.
#sochiproblems Proposal
Get a PR/Communication strategy
Hubertus Von Hohenlohe (Mx)
33. USF. SMC38
Prof. Bryan Srabian
Team 5.
#sochiproblems Proposal
More possible solutions
- Have a voice
- Make your voice heard
(Multiple platforms, channels and people)
- Make fun
- Focus on positive
34. USF. SMC38
Prof. Bryan Srabian
Team 5.
USF. SMC38
Prof. Bryan Srabian
Team 5.
Aaliyah Fowler
Brett Howsley
John Harrer
Nick Carrillo
Omar Guadarrama
Scott Nicholos
Yuta Tanaka
