Nicholas Conti is a sports enthusiast aiming to become a media analyst with the New York Yankees, leveraging his background in sports marketing and media. He has detailed outreach plans to connect with industry professionals, alongside goals for short-term, mid-term, and long-term career advancements. Conti emphasizes his passion for sports, unique communication style, and determination to build a personal brand within the sports media industry.

1. PERSONAL BRAND EXPLORATION
Nicholas Conti
Project & Portfolio I: Week 1
April 9th, 2023

2. My name is Nicholas Conti and I was born in
Hackensack, New Jersey in 2002. I moved to southwest
Florida when I was there years old and still reside now.
Growing up between visiting back home and being here,
my life was all about baseball and football. My family
collects lots of Yankee memorabilia and hands it off to
my brother and I. Whenever the Yankees come down to
face the Rays, we’re always there. The goal has to
always eb apart of the Yankees organization one day to
be a media analyst and go further and beyond.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Sports Analyst
• Sports Reporter
• Sports Journalist
Caregiver ARCHETYPE –Sideline
media tends to ask basic questions
to athletes. I will have the urgency
to get permission before going live
to trend towards different topics that
could possibly be too personal or
not. Needing something new is
what's expected out of myself.
Sports Media for Professional Baseball

4. Sports Media Personnel
TARGET AUDIENCE
JoNae Malbrough
Outreach Plan:
• Plan a section of notes on my phone of right things to
say/ask her.
• Following her on LinkedIn will allow me to message her
whenever necessary.
• Consistency is key, whenever she responds, I will reach
back as soon as possible.
Sports Enthusiast at ESPN
Nick Belmonte
Outreach Plan:
• Research more about him considering he specifically
works for the Cubs. Resides in Florida
• Not use LinkedIn as he’s idle. Will reach out on his
website.
• I will reach out once as he seems like a busy man who
has a lot of scouting to do.
Baseball analyst/broadcaster
at ESPN
Charles Nyonga
Outreach Plan:
• Research more of his jobs. Mostly his seasonal ones.
• His LinkedIn account has different options of contact
info such as his blog and Twitter.
• I will message him on Twitter first than immediately go
to his blog to get the consistency out of him.
Content Reporter at
MLBBro,com

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• Having a paid internship/job lined up right after
graduation.
‣Consistently applying for LinkedIn jobs will
raise my chance of receiving one. Starting off
small to end up bigger in the future.
Mid Term: 5-10 years
• Be in the MLB as a veteran media personnel
‣Now with my experience from sports jobs and
sonority, an MLB team (preferably the
Yankees) will see me as a wise candidate.
Long Term: 15-20 years
Have my own content for the Yankees (podcast, in
stadium beverage creation, a leader people look up to).
‣Bring my absolute best day in and day out.
Hire a trusted person to help me create my
own brand for Yankee Stadium additions.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
fffr
Presentation/PowerPoint experience
SOFT
HARD
Novice / Adept / Expert
Analytical experience Novice / Adept / Expert
Instant messaging Novice / Adept / Expert
Speaking Novice / Adept / Expert
Active listening
SOFT
HARD
Novice / Adept / Expert
Reading comprehension Novice / Adept / Expert
4-year bachelor degree Novice / Adept / Expert
Years of experience Novice / Adept / Expert

7. I help fans at home who engage in the
games want to watch more by talking to the
athletes in a unique way like the
conversation involves them as well.
PROMISE

8. CREDENTIALS
Work Experience:
• UPS Package Handler, (help with others
load multiple trucks at the same time)
• Italian restaurant employee: Togo phone
orders/Food runner/barback/busser (I do
it all) (Current job)
Education:
• Sports Marketing and Media, B.S., Full Sail University 2025
Awards:
• Raises in all my job histories.
• Volunteered in Hurricane Ian relief.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Michael Rowland
Industry Experience:
• Warehouse Supervisor
Education:
• Current student at Full Sail University
Leadership Experience:
• Warehouse Supervisor at Costa Solutions
• Pro Loader at Home Depot
Skills and Proficiencies:
• Learning Adobe Fonts
• Portfolio building in Adobe
• Data Analysist as a supervisor
Nicholas Conti
Overall Online Presence:
• Seems to be a leader in every job experience he’s had.
Profile picture is professional. Everything is in timeline
order. Some jobs are lacking in description.
Industry Experience:
• Restaurant employee
Education:
Leadership Experience:
• Current shift leader in Hosting/ Food running
• Last job was lead busser
Skills and Proficiencies:
• Active listener
• Speaker
• Social perception
Overall Online Presence:
• Profile is still in the works.
• Current student at Full Sail University

10. COMPETITION
Tyler Pastorius
Noteworthy Experience:
• Account Executive for the San Jose Sharks (generate
ticket sales revenue)
• Account Executive for the San Francisco Giants
(responsible for premium product selling at Oracle
Park)
YOUR NAME
Industry Experience:
• Account Executive, Groups &
Hospitality San Francisco Giants
Education:
• Received Bachelors at Full Sail University (2022)
• Received Masters at West Virginia University(2019)
Skills and Proficiencies:
• Team Management 5 endorsements
• Teamwork 8 endorsements
• Communication 8 endorsements
Overall Online Presence:
• Very professional profile. Properly formatted with many
skills, timeline levels, endorsements, experience.
100/100
Industry Experience:
• Restaurant employee
Education:
• Current student at Full Sail University
Leadership Experience:
• Current shift leader in Hosting/ Food running
• Last job was lead busser
Skills and Proficiencies:
• Active listener
• Speaker
• Social perception
Overall Online Presence:
• Profile is still in the works

11. BRAND POSITION
For Sports Media who need new flesh and blood,
I provide passion, I don’t care about being on a tv
screen to be famous, but to excite because the
world of sports is all about excitement and drive. I
was born into sports, it’s my whole life.
“CONTI”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Sports and Entertainment Marketing Conference
‣ January 31, 2024 | Orlando, Florida
• Florida Everblades Hockey game
‣ TBD, 2024| Fort Myers, Florida
• Tampa Bay Lightning game
‣ TBD, 2024 | Tampa Bay, Florida
Digital Marketing
• Primary Content: Social Media will include Twitter updates
on teams and players
• Primary Tools: Turning my Twitter page into a more
professional format page will start it off.
• Website: Reaching out to top tier Twitter sports companies to
try to get an internship.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• Someone with experience in ticket sales who also has
good communication skills while being a higher up.
Formal Education
• Bachelors in Sports Marketing & media at Full Sail
University 2025.
• Associates in Sports Broadcasting
Technical Skills
• Public Speaking- 2025
• Group Sales- 2025
• Sales- 2025
Soft Skills
• Social Media- January 2024
• Data Analysis- March 2024
• Baseball data- March2024

14. Nicholas Conti
You know having media personnel that only cares to be on tv for fame is not what's best
for business. Well, what I do is show my passion for the sports industry to thrive like no
other. In fact, I may not have the experience in sports marketing, I carry it in the
restaurant industry. I sell Togo food for living now. What place do you get takeout from
expecting to get alcohol to bring home. I just so happen to change that as I’ve brought
my local restaurant over $800 in wine sales ALONE withing the span of 2 months. My
pitch and personality tends to seal the deal for most people which is why I’m the best fit
to be a representative for sales/media marketing.

15. REFERENCES
27-3023.00 (2023) - news analysts, reporters, and journalists.
O*NET OnLine. (n.d.). Retrieved April 9, 2023, from
https://www.onetonline.org/link/summary/27-3023.00
Greg Bird and Yankees' clubhouse reporter Meredith
Marakovits (she's gorgeous): Yankees, Meredith, Major
League Baseball. Pinterest. (2016, October 6). Retrieved April
9, 2023, from
https://www.pinterest.com/pin/509258670348548269/
Malbrough, J. N. (2023, March 28). Jonae Malbrough on
linkedin: Sit down interview with miami dolphins wide receiver
Jaylen Waddle. JoNae Malbrough on LinkedIn: Sit down
interview with Miami Dolphins wide receiver Jaylen Waddle.
Retrieved April 9, 2023, from
https://www.linkedin.com/posts/jonae-malbrough-
668475205_sit-down-interview-with-miami-dolphins-wide-
activity-7046619495221592065-kSr8
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Nick Belmonte - Business manager (remote, startup) - linkedin.
(n.d.). Retrieved April 9, 2023, from
https://www.linkedin.com/in/nick-belmonte
Nyonga, C. (2023, March 16). Charles Nyonga posted on
linkedin. Charles Nyonga posted on LinkedIn. Retrieved April
9, 2023, from
https://www.linkedin.com/posts/charlesnyonga_wowfive-years-
to-the-exact-day-university-activity-7042231884231135232-
n3zQ
Rowland, M. (February, 1) Michael Rowland posted on
LinkedIn. Retrieved April 9, 2023 from
https://www.linkedin.com/in/michael-rowland-7407b9144/
Sports and entertainment marketing conference. Sports and
Entertainment Marketing Conference | DECA Inc.
Conferences. (n.d.). Retrieved April 9, 2023, from
https://www.deca.org/conferences/sem
Tyler Pastorius- account executive, Groups & Hospitality-
LinkedIn. (n.d.) Retrieved April 9, 2023 from
https://www.linkedin.com/in/tlpastorius/