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Social media campaign (2)
- 1. Social Media Campaign Client: Red WOLF Center ARKANSAS STATE UNIVERSITY Group Members Khairul Islam Omotayo Ogundijo Geeth Teja Juhi Shalini
- 2. About Red WOLF Center Red Wolf Center promotes fitness among the university’s students, teachers, staffs and facilitates recreations and networking
- 4. Facilities It has $18 million worth state of the art fitness equipment MAC gym (soccer), A dance studio Free weight and cardiovascular areas, A spin studio Basketball court. It provides opportunities to participate in programs such as group fitness classes, fitness challenges, Intramural Sports, Club Sports, or Open Recreation.
- 5. SWOT Analysis Strengths Good Location State of Art Equipment Yong students Experienced staff Solid contact list
- 6. Weakness Inadequate Full time Employees Lack of Campaign Lack of Health awareness among students Budgetary Limitation Limited Advertisement
- 7. Opportunities Over 13400 Student Popularity of social media among the students Recruit the employees and volunteers
- 8. Threats Planet Fitness Center, Close to the campus Off Campus Housing Academic Pressure
- 9. Primary Research A survey was carried out among 40 undergraduate students
- 11. How often do you visit the center? Daily Weekly Every Other Day Irregular Number of responses 14 10 5 11 Percentage 35% 25% 12.5% 27.5%
- 12. Do you think A-State students and staff are aware of their physical fitness? 1-20% 21-40% 41-60% 61-80% 81-100% Number of responses 3 10 15 9 3 Percentage 7.5% 25% 37.5% 22.5% 7.5%
- 13. Which social networking site do you use actively? Facebo ok Twitter Instagr am LinkedI n None Number of responses 21 4 8 1 6 Percentage 52.5% 10% 20% 2.5% 15%
- 14. Do you refer to Red Wolf Center social media platforms for fitness tips, and for upcoming events? Yes No Number of Responses 31 9 Percentage 77.5% 22.5%
- 15. Social Media Page Analysis On October 23, 2015 there were 1,301 like on Red Wolf Center’s Facebook page, 0.5% increase from the previous week. The majority of Facebook posts were mainly about the current events of the Red Wolf Center
- 16. Objectives 10% increase to the number of daily visitors at The Red Wolf Center by end of our campaign, March, 2015. Increase 10% exposure of the center through Facebook and Twitter
- 17. Strategies Use of Facebook and Twitter to engage students with the Red Wolf Center activities Upload health and fitness related tactics on social media Posting of fitness related tips on Facebook daily. Provide regular updates of Red Wolf Center activities on Facebook Use social media to find employees and volunteers
- 18. Strategies Daily one-hour tweeting under a specific Hash Tag. Retweeting, if anyone provides feedback Sharing visually appealing photos
- 19. First Objective and the Evaluation First Objective:10% increase to the number of daily visitors at The Red Wolf Center by end of our campaign, March, 2015 We will measure the first objective of the campaign by keeping track the number of daily visitors by checking daily records of the Red Wolf Center
- 20. Second Objective and Evaluation We will measure students’ engagement in social media by analyzing our social media presence--- Facebook Insights, Hootsuite, and Google Analytics to measure traffic at each website
- 21. Budget of the Campaign Items Costs Total Monthly Facebook & Twitter Promotion $20 $80 Prize for Photo Competition $25 $25 Prize for Winner of the Climbing Challenge $20 $20 Participating in Public Events (fair) to be Held in the University Campus $50 $50 Distributing T-shirts & Bracelets Among the Fitness Trainees $50 $50 Miscellaneous $30 $30 Payment Contingent Upon Creation and Reach of Social Media Posts $100 $100 Grand Total Cost $305 Budget for the Campaign
- 22. Hope to see you at Red Wolf Center!
- 23. Any Question