The document summarizes the agenda and proceedings of the Saskatchewan Professional Marketers Association's (SPMA) annual general meeting and birthday celebration. Key points include: the SPMA's goals of promoting marketing expertise, providing professional development and mentorship opportunities, and networking for members; an overview of the past year's activities, including events and growth in social media reach and membership; and motions to be voted on such as approving reconstructed bylaws and a new board of directors.

1. Birthday AGM Extravaganza
June 23, 2016
Radisson Saskatoon

2. AGENDA
 Opening Remarks
 Lunch
 AGM
 A lively panel discussion on securing buy-in with
management and clients from a marketer’s perspective

3.  We turned SIX!! Started in 2010 but incorporated in 2011!
 Goals of the SPMA are to:
 Promote expertise within the marketing profession
 Provide professional development opportunities
 Encourage mentorship among professionals with different
levels of experience
 Provide networking and business development opportunities
for members
WHAT WE’RE ABOUT

4. LUNCH!

6. 2016 AGM

7.  Establish quorum
 Review 2014/2015 AGM Minutes
 Thank you to sponsors
 Year in review
 Motions and voting
 Incoming and outgoing Board
AGENDA

8.  Moved to Google not-for-profit suite
 Strong membership growth - corporate memberships
 Membership survey
 Job postings
 Events - professional development and networking
2014/2015 MEETING MINUTES

9. 2015/2016 SPONSORS – KICK OFF

10. 2015/2016 SPONSORS - FUZE

11.  2016 Memberships: 265
 Membership goal 2016: Establish a Regina chapter
 Total Regina members: 90!
 Membership year is May 1 – April 30: Remember to renew your
membership!
 Membership Price: $60
 Student $25, Corporate discount of $10 for > 3 memberships
 http://www.saskmarketing.com/become_a_member
MEMBERSHIP UPDATE

12.  Find a Job Friday is a great success
 Changes for 2016/2017
 For the first time in six years the SPMA has increased membership prices
from $47.25 to $60 (including tax).
 Find a Job Friday (job posting fees) are increasing:
 Members: $100
 Non-members: $200
MEMBERSHIP UPDATE

13.  70,000 social impressions
 10% twitter account growth
 77 emails sent:
 Open Rate = 52%
 CTR = 13.4%
 Site visitors:
 uniques = 3,200
 page views = 11,778
 LinkedIn group = 650 members (20% growth YoY!)
COMMUNICATIONS UPDATE

14. EVENTS UPDATE – SPMA NORTH
Fall Kick off with
Marc Stoiber
GDC Luncheon with
Fancy and Road
Coffee
SPMA & GDC
Holiday Trivia Night
zu UX Workshop:
Storytelling for a
better experience
Cannes Lions 2016
Film Festival
Mes Amis
Luncheon with
Tammy & Jocelyn
Innovation Place
Luncheon with
Insightrix
MOSO Event with
Spare Parts

15. EVENTS UPDATE – SPMA SOUTH
Fall Kick off with Marc
Stoiber
Holiday Beers with Peers
at Rebellion
Regina Agency Panel and
Networking Event

19. FINANCIAL REPORT
Financial Statements
Prepared by Sondra Avery, CPA, CA
For fiscal year
May 1, 2015 – April 30, 2016

20. FINANCIAL REPORT
Income Statement
This Year Last Year
Total Revenues
Events
$27,468
16,827
$20,410
17,739
Total Expenses
Events
$31,037
23,858
$27,160
19,247
Net Income/ (loss) ($3,569) ($7,180)

21. FINANCIAL REPORT
Balance Sheet
This Year Last Year
Total Assets
Cash
$21,150
18,696
$29,214
28,714
Total Liabilities
Accounts payable
Deferred revenue
$3,188
480
2,590
$8,163
3,126
4,350
Total Equity $17,482 $21,051

22. 1. Approval of reconstructed bylaws
2. Approval of amended Articles of Incorporation
 Article 4 says ‘… maximum number of directors of the Corporation
shall be fifteen (15)’.
 Article 2 under Student Members states ‘Student members are not
eligible for director positions’
 Article 4 under Student Members states ‘Student members shall not
be entitled to attend of vote at meetings of members’
PROPOSED RESOLUTIONS

23. 3. Approval of waiver for both an Audit & Review of Financial
Statements
 Bylaws state if revenues are below $50,000 we may waive both formal
accounting engagements
4. Approval of new Board of Directors
PROPOSED RESOLUTIONS

24. Officers
 President – Paige UnRuh, The Marketing Den
 Vice President – Glen Sorochuk, The Marketing Den
 Secretary – Kelli Coons, Homes by Dream
 Treasurer – Sondra Avery, KPMG
INCOMING & OUTGOING BOARD

25. Portfolio Chairs
 Event Excellence Co-Chairs
 Paige Gignac, United Way of Saskatoon
 Lindsay Arnott, Saskatchewan Blue Cross
(outgoing Thomas Dehod and Dayna L’Ecuyer)
 Sponsorship Savant – Ashley Drozda, Edwards School of
Business (outgoing Danielle Bradnum)
 Membership Maven – Kieran Kobitz, University of
Saskatchewan (outgoing Rachael Kenny)
INCOMING & OUTGOING BOARD

26. Board Directors
 Communications Co-Chairs
 Chris de Jong, MGM Communications
 Britney Graf, DirectWest
 Pam Cradock, SGI
Communications Committee Members
• Harley Rivet, Deep Dish Digital
• Michael Yasieniuk, YasTech Developments
 Past President – Brianna Bergeron, Saskatchewan Polytechnic
(outgoing Corey Michel)
INCOMING & OUTGOING BOARD

27. SPMA South
 SPMA South Lead – Janson Anderson, SaskPower
 Committee Members:
 Jen Pilsner, Saskatchewan Polytechnic
 Mandy Lemon, Government of Saskatchewan
 Miriam Johnson, Saskatchewan Roughriders
 Neha Jain, Access Communications
 Kara Molnar, SaskPower
INCOMING & OUTGOING BOARD

29.  We’re always looking for unique ideas, speakers from the
marketing world, and fun ways to connect with members.
 We’re going to keep growing the profession of marketing in
our province through networking, sharing of ideas, and
learning from the best of the best.
THANK YOU FOR YOUR SUPPORT

31. Lindsay Arnott –
Community Relations
Coordinator at
Saskatchewan Blue
Cross
Karla Domashovitz –
Account Executive at
The Marketing Den
Brian Ohlmann –
Associate Creative
Director at MGM
Communications
Zach Perkins – Design
Director at zu

33. Jonathan Huntington
Manager, Community
Investment
Cameco Corporation
Jonathan Huntington
Manager, Community
Investment
Cameco Corporation
Jonathan Huntington
Manager, Community
Investment
Cameco Corporation
Jonathan Huntington
Manager, Community
Investment
Cameco Corporation