WestJet started in 1996 with 3 aircraft and 222 people, servicing 5 domestic destinations. It has since grown to 180 aircraft, over 14,000 employees, 770 daily flights, and 26 million annual passengers. While 90% of airlines fail within the first 7 years, WestJet has achieved consistent profitability through focusing on its purpose of enriching lives by going further through ownership and empowerment of employees, an authentic culture, and balancing business objectives with customer service. As WestJet expands globally, its purpose will continue guiding its growth.

1. Purpose Built

2. HI YXE

6. WestJet started in 1996 with 3
aircraft and 222 people, servicing
to five domestic destinations.

8. 90%
of airlines fail within first 7
years.

9. Canadian airlines no longer in business.
30000 Island Air
Air Alliance (1988 - 99, to Air Nova)
Air Atlantic (1980s – 1998)
Air Baffin (1990-?) (now Air Nunavut)
Air BC (1980 - 2001, to Air Canada Jazz)
Air Canada Tango (2001 - 03)
Air Club International (1993 – 1996)
Air Dawson (-1997?)
Air Nova (1986 - 2001, to Air Canada Jazz)
Air Ontario (1987 - 2001, to Air Canada Jazz)
All Canada Express
Austin Airways (1934 - 87, to Air Ontario)
Baxter Aviation (1985 – 2007)
Canada 3000 (1988 - 2001, formerly C2000)
Canada West Air (1986 - 90)
Canada West Airlines (2002 - 04)
Canadian Airlines (1987 - 2001, to AC)
Canadian Airways (1923 - 29)
Canadian Colonial Airways (1929 - 42)
Canadian Pacific Air Lines (1942 - 87,
to Canadian)
Canadian Regional Airlines (1991 - 2001,
to Air Canada Jazz)
City Express (ceased operations 1991)
Colonial Airlines (1942 – 1956)
Eastern Provincial Airways (1949 - 87,
to Canadian)
Fortunair
Globemaster Air Cargo (2003 – 2004)
Great Lakes Airlines (to Air Ontario)
Greyhound Air (1996 - 97)
Harmony Airways (2002 – 2007)
Ilford-Riverton Airways (1960 - 86)
Inter-Canadien (to Canadian)
Jetsgo (2002 - 05)
Knighthawk Air Express (1993 – 2004)
Lamb Air
Maestro (2006 – 2007)
Maritime Central Airways
Millardair (1962 - 90)
NAC Airways (2000 – 2008)
Nationair (1984 - 93)
Newfoundland Airways (1948-1983,
to Air Labrador)
Norcanair (1947 – 1987)
Nordair (1951 - 87)
NorOntair (1971 - 96)
North Canada Air (to Time Air)
NWT Air (1960 - 98)
Odyssey International (1988 – 1990)
Ontario Express (to Canadian)
Pacific Western Airlines (1946 - 87,
to Canadian)
Peace Air (1962 – 2007)
Pem Air (1970 - 2002)
Quebecair (1946 - 87)
Quebecair Express
Queen Charlotte Airlines
QuikAir (2001 - 06)
Regal Air (was ATAC.ca member)
Roots Air (2000 – 01)
Royal Aviation (1991 - 2001)
SkyService
Sonicblue Airways
(ceased operations 2006)
Southern Frontier Airlines
(to Time Air)
Time Air (1966 - 91, to Canadian)
Torontair (1961 - 99)
Transair
Trans-Canada Air Lines
(now Air Canada)
Trans-Provincial Airlines
Triton Airlines (1993 - 94)
Val Air (2003 - 04)
Vision Airways Corporation
(ceased operations 1994)
Vistajet (1997 - 97)
Wardair (1946 - 90, to Canadian)
Western Canada Airways (1926-30)
Westex Airlines
Wilderness Air LTD.
Winnport
Worldways Canada (1974 - 91)
World-Wide Airways (1947 - 66)
Zip (2002 - 04)
Zoom Airlines

10. From 1978 to 2008,
U.S. airlines lost $60 billion
10 | 13 September 2018

11. Airlines out of business…
Canada 78
United States 356
Europe 968

13. What does WestJet look like today?

15. 180 aircraft
14,000+ WestJetters
770 flights / day
26M flown Guests
ULCC High-Value, Global Network Carrier
767 / 787737NG/MAXQ400737

16. Track record of profitable growth
($50)
$0
$50
$100
$150
$200
$250
$300
$350
$400
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017YTD
consecutive quarters of profitability52
1 Current as of the nine months ended September 30th 2017 as presented in WestJet’s external financial statements
Net income (millions)1

17. Best Airline in Canada – 2017, 2018, 2019
Travellers' Choice winner - North America
Travellers' Choice winner - Economy, North America
North America’s Best Low-Cost Airline 2018
Note: As measured by Trip Advisor, Skytrax and airlineratings.com
5
TSE: WJA
Best Low-Cost Airline - The Americas 2018
What we have built has worked

20. WestJet is Purpose Led

21. Infusing Purpose.
Today, employees want to do more than just do their job.
Consumers want more than just to purchase a good or service.

22. We are becoming more socially aware and advocacy-
centric as a society.

25. 91%of global consumers would
switch brands if a different brand of
similar price and quality supported
a GOOD CAUSE

26. Purpose is not an initiative; it is a
way of business.

27. The why should drive the what.

28. Brands moving from searching for
LOVE to ESTEEM.

29. 31 | 13 September 2018

30. Brands can’t reverse their way into
purpose through marketing.

34. Purpose is inside-out.

35. The why should drive the what.

36. What’s our why?

37. To enrich the lives of everyone in WestJet’s world.

38. 40 | 13 September 2018
OUR PURPOSE
GO FURTHER

39. How do we bring it to life?

40. To enrich lives by going further.

41. Ownership & Empowerment Authenticity
Balancing Heart and Head Culture

42. Ownership and Empowerment
Employee Share Purchase Plan
– Owners try harder.
– Over 83% of WestJetters are shareholders.
Profit share
– Our people have earned almost $300M since the inception of the program.
– Twice yearly party where a portion of our profits are divided among all WestJetters.
– As the profits get bigger, so does their share of it!
Operate with an Owners Mindset
– All WestJetters groom the aircraft

43. WestJetters given opportunity to vote
on whether to launch regional airline.
If it was a no, it was a “no go”.

44. Culture

45. Whether you work at it or not, there will be a culture.
Take care of it, it’s great yogurt.
Don’t take care of it, it’s mould.

46. Culture
Culture Team
– To ensure that our culture thrives and continues to provide WestJetters with
a sense of community within the organization and a sense of pride in
association with WestJet.
– Culture Champions Network
CARE Team
– The execution arm of Culture.
– Over 250 programs annually that celebrate the culture.

47. 49 | 13 September 2018
Need leaders to champion – not just cheerlead.

48. Authenticity in our storytelling.
• Carved out a relevant differentiating position within our commoditized
category.
• Celebrate our CSR / Community Investment work in a credible,
authentic and real way.
– Share the spotlight with partners and not-for-profit organizations.
• Use real WestJetters in all of our content.

50. 2017
WestJet
Christmas
Miracle:
12 Flights
of
Christmas
2012
WestJet
Christmas
Miracle:
Flash Mob
2013
WestJet
Christmas
Miracle:
Real Time
Giving
2014
WestJet
Christmas
Miracle:
Spirit of
Giving
2015
WestJet
Christmas
Miracle:
12000
Mini
Miracles
2016
WestJet
Christmas
Miracle:
Fort
McMurray
Strong
2018
WestJet
Christmas
Miracle:
Uniting
Through
Traditions

51. Balancing hart and the head

52. 54 | 13 September 2018

55. What’s Next?

57. 59 | 13 September 2018

59. As the brand sets its sights towards the global stage, our
ambitions have clearly changed. Our purpose, however, has not,
and will continue to be the beacon.

60. And we’ll still have some fun along the
way

61. Flyre Festival

62. Thank you.