Thomas introduces himself and his company which provides analytics services. He asks what clients do with analytics data once they have it, as most are unsure. Thomas then discusses using analytics to tell stories with data and gain insights, including creating meaningful dashboards, emails, and alerts for clients. He stresses the importance of understanding what is meaningful to each client and using analytics to inform business strategy decisions. Thomas provides an example of how analytics could reveal a competitor offering lower prices for certain products in a specific region, allowing a response like a loyalty discount. He emphasizes integrating online and offline data, being involved in strategic discussions, providing context, and thinking from the client's perspective when analyzing data for them.

2. Hi. I’m Thomas
@thomasdehod

4. Some of our clients
You might know us from…
@thomasdehod

5. This is also me.
@thomasdehod

6. “Hi Thomas. What do you do?”
@thomasdehod

8. “Great. But once I get analytics, what do I do with it?”
–Almost Everyone
@thomasdehod

9. Storytelling With Data – Gaining Insight
with Google Analytics
@thomasdehod

10. What is a Story?
@thomasdehod

16. Get out there and Analyze!
@thomasdehod

17. • Meaningful Dashboard
• Meaningful Emails
• Insightful Alerts
@thomasdehod

18. But…what’s meaningful?
@thomasdehod

19. Strategy
@thomasdehod

20. “For example, if you find that users from a particular geographic region are no longer
purchasing a line of products in the same volume as they normally have, you can see
whether a competing business is offering the same types of products at lower prices. If
that turned out to be the case, you could respond by offering a loyalty discount to
those users that undercuts your competitor's prices.”
@thomasdehod

21. Takeaways:
• Online doesn’t matter without offline
• Get a seat at the strategy table
• Context
• Care. Think like your boss/client
@thomasdehod

22. Thanks! I’m still Thomas.
@thomasdehod