2015 SPMA AGM

1. Birthday AGM Extravaganza
June 5, 2015
Hudsons Canadian Tap House

2. AGENDA
 Opening Remarks
 Burger Bar
 AGM
 Community Engagement Panel

3.  Founded officially in 2011
 Goals of the SPMA are to:
 Promote expertise within the marketing profession
 Provide professional development opportunities
 Encourage mentorship among professionals with different
levels of experience
 Provide networking and business development opportunities
for members
SPMA…WHAT’S THAT?

4.  Moved to Google not-for-profit suite
 Strong membership growth - corporate memberships
 Membership survey
 Job postings
 Events - professional development and networking
YEAR IN REVIEW

6.  199 paid members for 2014/2015 (at our peak)
 146 members as of today
 Membership year: May 1, 2015 – April 30, 2016
 Membership Price: $47.25
 Have you bought your 2015 membership yet? Last year’s membership
expired on April 30!
 Memberships available online:
www.saskmarketing.com/buy_membership
MEMBERSHIP UPDATE

7. EVENTS UPDATE
AGM & Birthday
Extravaganza with
Ron Tite
Surviving the Buzz
Word
Holiday Trivia Night
Cannes Lions Ad
Festival
Edwards
Networking Event
Edwards
Mentorship Night
All About Google FUZE NITE Marketing Tool Kit

11. FINANCIAL REPORT
Financial statements
prepared by Sondra Avery, KPMG
For fiscal year
May 1, 2014 – April 30, 2015

12. FINANCIAL REPORT
Income Statement
This Year Last Year
Total Revenues
Events
$20,410
17,739
$22,286
14,618
Total Expenses
Events
Advertising & Promotion
Legal
$27,160
19,247
3,912
901
$9,988
7,085
0
0
Net Income/ (loss) ($7,180) $12,298

13. FINANCIAL REPORT
Balance Sheet
This Year Last Year
Total Assets
Cash
$29,214
28,714
$30,107
22,653
Total Liabilities
Accounts payable
Deferred revenue
$8,163
3,126
4,350
$1,876
1,522
0
Total Equity $21,051 $28,231

14.  Last year we changed our fiscal year end to coincide with
our membership year end (April 30)
 We updated to a standard set of bylaws, rather than
customized
AGM 2014

15. 1. Formal Audit of Financial Statements
 Propose amending by-laws to not require formal independent
audit due to significant cost implications
 Approximately $5,000 - $7,500 to complete formal audit
MOTIONS AND VOTING 2015

16.  September kick-off event
 Events focus: speakers, workshops, networking
 Co-Chairs for Communications and Events
 Regina representation
YEAR AHEAD

18. Executive Directors
 President – Brianna Bergeron, Saskatchewan Polytechnic
 Vice President – Paige UnRuh, The Marketing Den
 Secretary – Kelli Coons, Dream Homes (outgoing Jody
Gress, University of Saskatchewan)
 Treasurer – Sondra Avery, KPMG
INCOMING & OUTGOING BOARD

19. Board Directors
 Event Excellence Co-Chairs
 Thomas Dehod
 Dayna L'Ecuyer, Blue Cross
(outgoing Danielle Bradnum and Paige UnRuh)
 Sponsorship Savant – Danielle Bradnum
 Membership Maven – Rachael Kenny, Mitsubishi Hitachi
Power Systems Canada
INCOMING & OUTGOING BOARD

20. Board Directors
 Communications Co-Chairs
 Nicole Walsh, W. Brett Wilson Centre for
Entrepreneurial Excellence
 Sarah Nixon, BHP Billiton
 Pam Cradock
 Past President – Corey Michel, The Marketing Den
(outgoing Robin Taylor)
INCOMING & OUTGOING BOARD

21. Thanks to outgoing board members Jody Gress, Robin Taylor, and
our ongoing advisor / member at large Harley Rivet!
We’re always looking for help on committees, to help with an
event, or other volunteer opportunities as they arise!
INCOMING & OUTGOING BOARD

22.  We’re always looking for unique ideas, speakers from the
marketing world, and fun ways to connect with members.
 We’re going to keep growing the profession of marketing in
our province through networking, sharing of ideas, and
learning from the best of the best.
THANK YOU FOR YOUR SUPPORT

24. Jonathan Huntington
Manager, Community
Investment
Cameco Corporation
Jodine Smith
Communications
Manager, Community
Relations
SaskTel
Fred Khonje
Community
Development
Manager
Affinity Credit Union
Jeff Culbert
Project Manager
On Purpose
Leadership

25. THANK YOU!

26. Jonathan Huntington
Manager, Community
Investment
Cameco Corporation
Jonathan Huntington
Manager, Community
Investment
Cameco Corporation
Jonathan Huntington
Manager, Community
Investment
Cameco Corporation
Jonathan Huntington
Manager, Community
Investment
Cameco Corporation