THRIVING IN THE 
EXPRESSION ECONOMY 
@rontite • SPMA • AUG 27, 2014
2005: Death of Pope John Paul II
2013: Appointment of Pope Francis
WELCOME TO THE 
EXPRESSION 
ECONOMY
CONSUMERS 
ARE MORE 
CREATIVE 
THAN YOU ARE
BELIEVE
KNOW 
YOUR 
AUDIENCE
…AND ACT 
ACCORDINGLY
SHUT UP 
AND SOLVE 
MY PROBLEM
BE 
NIMBLE
BE 
HONEST
ACT LIKE YOU 
HAVE NO 
COMPETITION
SHOW SOME 
PERSONALITY
THANKS 
@rontite

Ron Tite Slide Deck: SPMA AGM 2014