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Presentation for Leslie and James Grady


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This is a listing presentation produced by Tom and Beth White-O'Connor, Coldwell Banker Residential, for Leslie and James Grady.

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Presentation for Leslie and James Grady

  1. 1. Marketing Proposal 4265 Vinca Ct. Boulder, CO Presented By: The White-O’Connor Team Beth & Tom White-O’Connor, Broker Associates Coldwell Banker,Boulder, Colorado 720-366-6196 (B) 720-276-0826 (T) Prepared For: Leslie & James Grady
  2. 2. The White-O’Connor Team Beth & Tom White-O’Connor <ul><li>Specialists in preparing homes for sale and home staging </li></ul><ul><li>Extensive knowledge of Boulder County </li></ul><ul><li>Outstanding communication & negotiation skills </li></ul><ul><li>Full-service customized marketing plan </li></ul><ul><li>Dedicated to excellent service, attention to detail and results </li></ul>Agent Photo Broker Associates Coldwell Banker, Boulder, CO 720-366-6196 (B) 720-276-0826 (T)
  3. 3. Recent client feedback .  We sold our house ($700k - $800k price range) in less than 3 months in a generally bad market for real estate, given the economic news coming out during summer 2011.  Our house sold while others in the neighborhood are still for sale, and we attribute that to the marketing strategy and presentation of our house, in which Beth and Tom were intricately involved. Their market analysis and pricing strategy proved to be on target.   .  Tom and Beth devoted exceptional energy to selling our home and really rose to the occasion during our negotiations, through several rounds of tricky counteroffers, and we were able to sell close to our asking price during a time of downward pressure on real estate prices.  We especially relied on their team to find a good strategy for accepting a contingent offer and securing a backup offer. Carol and Tom Gordon,, phone: 414-478-2207
  4. 4. Welcome to Coldwell Banker Residential Brokerage Thank you for giving us the opportunity to explain our plan to market your home for sale. As you may know, Coldwell Banker is the largest real estate company in Colorado, and the United States. Our company’s success is rooted in the comprehensive marketing plan we provide. We also take pride in the skills and experience and the high level of customer service that we bring to our clients. We love what we do and we bring energy, creativity and professionalism to our work with you to help you sell your home.
  5. 5. Why choosing the #1 real estate company in Colorado will make the difference <ul><li>Name recognition, value and experience </li></ul><ul><li>With 14 offices and more than 1,100 Broker Associates in Colorado, we provide greater exposure among more real estate professionals </li></ul><ul><li>Increased marketing strength and leverage </li></ul><ul><li>Reputation and credibility in the marketplace </li></ul>
  6. 6. 24.2% 3.6 10.1% Coldwell Banker - your market share leader
  7. 7. As the leading real estate company in Colorado, Coldwell Banker Residential Brokerage offers the most in-depth, comprehensive marketing capabilities available. In this presentation we will elaborate on these services, which include: Coldwell Banker Residential Brokerage exclusive services <ul><li>Home Preparation and Staging </li></ul><ul><li>Marketing </li></ul><ul><li>Negotiation </li></ul><ul><li>Transaction Management </li></ul><ul><li>Market Analysis and Pricing of your Home </li></ul>
  8. 8. Getting the highest price for your home Like any Home Seller, you want to get the highest price in the least amount of time for your home. There are 2 main controllable factors that we focus on to help you achieve that goal. Staging - making your home look its best through home preparation and staging assistance. Marketing - reaching the greatest number of buyers through superior marketing methods.
  9. 9. Why Stage your Home? <ul><li>You make more money: Staged homes s ell for approximately 10% more </li></ul><ul><li>Your Home sells faster: Staged homes Spend 78% less time on the market than an “un-staged” home </li></ul><ul><li>Staging is the process of preparing your home for sale. It involves everything from cleaning, de-cluttering and touch-up painting to arranging furniture, and adding design accents. </li></ul>
  10. 10. Staging - expert assistance Before becoming Realtors, we ran a successful home decorating business for over 20 years. Our services included preparing homes for sale. We had great success helping sellers sell their homes quickly by doing cost effective, high impact improvements like touch-up painting, updating lighting and bath fixtures, removing old wallpaper and many other things to make the home look its best. As part of our service, we provide free consultation and assistance helping you to prepare your home for sale.
  11. 11. Staging tips <ul><li>Declutter </li></ul><ul><li>Start packing now - books, toys, sports gear, clothes, etc. Your house will show better with Less Stuff. </li></ul><ul><li>Clear off counters, table tops, bureaus, etc. of excess items </li></ul><ul><li>Streamline the number of pictures hanging on the wall. It will make the house feel more open. </li></ul><ul><li>Straighten up book shelves. </li></ul><ul><li>Remove excess and worn furniture. </li></ul><ul><li>De-Personalize by removing most family photos, awards, diplomas, etc. This makes it easier for a buyer to visualize themselves in the home. </li></ul>
  12. 12. Staging tips <ul><li>Detail </li></ul><ul><li>Clean Everything inside! </li></ul><ul><li>Straighten up the yard - weed, pick up debris, sweep, make it look nice. </li></ul><ul><li>Touch Up Paint or Re-Paint walls, baseboards, trim as needed </li></ul><ul><li>Use Flowers ! Buy flowers (nice artificial ok too!). Great for entries, baths, kitchens, etc. </li></ul><ul><li>Use colorful accents like towels and rugs in the baths. </li></ul><ul><li>Replace dated f ixtures like lights & towel bars with new ones. Low cost, big return. </li></ul><ul><li>Use decorative items on the counters in kitchen and baths. </li></ul>
  13. 13. Marketing Our customized, Previews Marketing Program is specifically designed for high-end homes like yours. We’ve studied home buyers and we know where they go to look for homes and what they want to see. Our marketing strategy is targeted to reach every channel that buyers use in their search process, from the Internet to yard signs to the newspaper. The following slides detail these marketing methods.
  14. 14. Marketing - Based on Research The chart below shows the various methods Home Buyers use to find Homes. Our marketing plan is specifically designed to cover all these methods, insuring the broadest possible exposure of your home .
  15. 15. Internet Marketing Where the Buyers Are 92% of home shoppers use the Internet as part of their home search process. Therefore, a comprehensive online marketing program is essential to generate the greatest possible demand for your home.
  16. 16. Internet Marketing - What We Do <ul><li>“ We’re driving traffic to your home through unprecedented spending at America’s leading Internet real estate sites and portals.” </li></ul><ul><li>• “ We’re posting 25 or more photos of your home, videos and a detailed property description. &quot; In fact, homes with multiple photos generate 299% more hits online than those without. </li></ul><ul><li>• “ We’re using 70,000 search terms at the Internet’s biggest search engine sites to drive home buyers to our online properties.” </li></ul><ul><li>• “ We’re distributing your home’s listing to over 400 websites.” </li></ul>We’ve become the first company to fully embrace the Internet with a far-reaching vision and an annual Internet marketing budget of almost $45 million. Now, when you ask “what are you doing to sell my home?”, we can respond:
  17. 17. Internet Marketing Coldwell Banker Residential Brokerage offers technologically savvy home buyers more ways to find more homes via the Internet than any other real estate company. Your home will be listed in over 400 websites including the most visited sites like, Zillow, Trulia, Yahoo Real Estate and many more.
  18. 18. Internet Marketing - Enhanced Listings In a survey of online home buyers, 81% found detailed property information very useful . To satisfy this consumer preference, all of our listings on and the other top property websites are Showcase Enhanced Listings that include a highlighted bar to help your home stand out amongst the other online listings, multiple photographs of your property and a detailed written property description.
  19. 19. Marketing to Real Estate Agents - 2 MLS Services Over 85% of Buyers use a Real Estate agent to find a home to purchase. Agents find homes in the Multiple Listing Service (MLS). We are among the 20% of Real Estate Agents that subscribe to both the Denver area MLS (Metrolist) and the Boulder/Ft. Collins MLS (IRES). This increases your home’s exposure to many more agents and their buyers.
  20. 20. TV Show - 9News/My20 Coldwell Banker TV Show Coldwell Banker is the only Real Estate company in Colorado that has it’s own TV show. As part of our service, we will have a 60 second professional video made of your home. This video will air on the Coldwell Banker TV show on Saturday morning on 9News/My20 and will permanently reside on YouTube. We will direct buyers to the video through our internet marketing campaign and MLS listings. Buyers love to watch videos of properties so this is a very effective marketing tool.
  21. 21. Mobile Brochure CB Mobile Brochure When a home buyer drives by your house and sees our Coldwell Banker yard sign, they’ll also see a toll free number to call for information. This Coldwell Banker exclusive delivers property information - text descriptions, photos and videos - instantly to a consumer’s cell phone. While the potential buyer is seeing photos of your home, we are receiving their phone number so we can call and provide additional information to them.
  22. 22. Open Houses Over 40% of Home Buyers visit Open Houses in their home search process. We love doing open houses and find them to be a very effective marketing tool. Prior to each open house, we post signs at all the nearby intersections and advertise at various websites online to attract potential buyers. We’ll also hold an Open House for local Brokers to invite them to see your home.
  23. 23. When you list with us, we will place a professionally photographed print ad in Colorado Homes & Lifestyles magazine. As the oldest and most read home design magazine in Colorado, Colorado Homes & Lifestyles caters to upscale readers with information and ideas that are useful, sophisticated and inspiring. With a distribution to more than 32,000 affluent individuals throughout the state and newsstands in Arizona, California, Idaho, Illinois, Texas and Wyoming, Colorado Homes & Lifestyles reaches an important audience—beyond our local marketplace. All properties that are advertised in Colorado Homes & Lifestyles are also featured on their website, and the digital reprint that is created for each issue, so your property reaches far beyond the pages of the magazine. Magazine Advertising
  24. 24. Local newspaper advertising We showcase your property to thousands of weekly readers by consistently advertising in the Boulder Daily Camera. A print photo ad of your home will appear in the Sunday Daily Camera weekly.
  25. 25. <ul><li>Property Flyer – We prepare a professional, color flyer with photos and highlights of your home to distribute to potential buyers </li></ul><ul><li>Just Listed Postcards – We’ll create and distribute professional postcards announcing that your home is now on the market to your neighborhood </li></ul><ul><li>Virtual Postcard – Tapping into our vast network of real estate and personal and professional contacts, we will create and mass distribute a professional e-postcard announcing your home’s availability </li></ul>Additional Marketing In addition to Internet, newspaper and magazine ads, video and open houses we attract qualified buyers by using the following methods:
  26. 26. Additional Marketing <ul><li>Other Brokers – We cooperate with and invite other brokers in the community to tour your home in order to find a buyer </li></ul><ul><li>Relocation Connection – Prospects for your home also come from relocation services. Coldwell Banker is affiliated with the largest relocation company in the country, Cartus. </li></ul><ul><li>Referral Network – Weekly sales and periodic regional meetings allow Broker Associates to present new listings. Other Broker Associates then refer to their client databases to identify potential buyers and arrange viewing appointments </li></ul>
  27. 27. Skillful negotiation When offers are presented, we will advise you and help you obtain the best possible price and terms. Understanding the various standard contract forms and the vast array of contractual issues is key to negotiating the best terms to meet your needs. Using excellent communication with potential buyer’s agents and skillfully directing conversations to achieve a mutually acceptable offer is of the utmost importance. We will promote your interests and assist in developing a clear and binding contract.
  28. 28. Transaction management Many details must be attended to before a sale becomes final including inspections, monitoring contract deadlines, estimates for repairs needed, amending contract when needed, etc. We know how difficult and time consuming this process is and we place a high priority on supervising it closely. We make sure all of the required documents are handled in a timely fashion.
  29. 29. Added value services Relocation and referral services Cartus Relocation, our largest relocation resource, represents 67% of the national relocation business and also services nearly 200 of the Fortune 500 companies. Referrals from these relocation resources provide us with qualified buyers who will be among the first to learn about your home. Our exclusive Coldwell Banker Home Protection Plan offers security to you and to your buyer. Insuring your home against covered mechanical system or major built-in appliance breakdown during the listing and escrow period gives both parties peace of mind. Coldwell Banker Home Protection Plan
  30. 30. Determining the list price We will help you determine the list price of your home by providing you with a thorough market analysis. Tom has Masters Degree in Statistics and enjoys studying the market and providing information to our clients. Some of the factors that influence the list price of your home are: <ul><li>Physical Qualities – Location, floor plan and condition of your home </li></ul><ul><li>Market Conditions – Interest rates and availability of financing, buyer and seasonal demand, state of the economy and recent property sales </li></ul><ul><li>Competition – Inventory and pricing of homes actively on market, and pricing for comparable properties that have recently sold </li></ul>The price you paid for your home or the proceeds you want from the sale have no effect on the value of your home.
  31. 31. Pricing strategies Determining an accurate list price for your home is important for these reasons: <ul><li>The closer your home is priced to fair market value when it first comes on the market, the more likely it will sell quickly and at the highest price </li></ul><ul><li>The higher your home is priced above market value, the fewer the number of buyers that will bother to consider it </li></ul>
  32. 32. Potential buyer pyramid Statistics have shown: <ul><li>There is only a 20% chance of sale if priced at 15% over market value </li></ul><ul><li>There is only a 30% chance of sale if priced at 10% over market value </li></ul><ul><li>There is only a 50% chance of sale if priced at just 5% over market value </li></ul><ul><li>But…There is a 95% chance of sale if a home is priced at market value </li></ul>
  33. 33. Best chance to sell - The first 3 weeks. You’ll get the most showings and the most serious buyers in the first few weeks your home is on the market. That’s why it’s so critical to price your home correctly at the outset. The chart on the next slide illustrates this.
  34. 34. The Buyer Pool
  35. 35. Thank you for this opportunity to represent your home We appreciate this opportunity to explain our customized marketing plan to you. We look forward to speaking with you in person to answer questions and provide more detail. As a Coldwell Banker Residential Brokerage real estate professional, we offer many advantages: <ul><li>A company with worldwide name recognition and unparalleled resources </li></ul><ul><li>A comprehensive marketing plan that covers every critical marketing channel </li></ul><ul><li>A team of two licensed realtors with a wealth of complimentary skills </li></ul><ul><li>A third team member - our non-selling, managing broker </li></ul><ul><li>Over 50 years, combined, in the “home” business </li></ul><ul><li>Great organizational and people skills </li></ul>
  36. 36. What clients have to say Coming in to the area from Texas, we were clueless about the real estate market here. Meeting Tom and Beth was the best thing that could have happened. They were extremely patient, and sacrificed their time and even some potential income to make sure we found the right fit for us. We never felt pressured or rushed. Honestly, it was more like working with old friends than realtors, except they were much more savy than our actual old friends. -Tiffany Whitehorn and Kirk Steadmon, phone: 303-818-3615- [email_address]
  37. 37. What clients have to say Tom and Beth served as the complements to our weaknesses in our search for a new home. They listened to what we needed and worked tirelessly to find us that home. After working with us for a while, they knew to bring up a house which we had already discounted, as their strength of visualization could help us to understand that we had tossed aside a perfectly good house unnecessarily. Needless to say, we’ve been very happy working with Tom and Beth. They both saved us from disaster and found us the house we wanted to buy after a 4 month search. We recommend their services unequivocally. Art Zirger and Mary Rowe, 1327 Scrub Oak Circle, 303-247-1925
  38. 38. The White-O’Connor Team Beth & Tom White-O’Connor, Broker Associates Coldwell Banker Residential Boulder 720-366-6196 (B) 720-276-0826 (T) Thank you for this opportunity