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Anya Bridal Logo Development
- 1. ANYA BRIDAL Beginning A Corporate Identity System Nia Smalls GRDS 201 Project D
- 2. HISTORY Anya has the largest inventory for wedding gowns in the southeast. In just 8 years, Anya Bridal has become the top bridal shop in the Atlanta area. Brides travel to Anya from all over the country not only for their dream dress, but for the Anya Bridal experience. ANYABRIDAL HistoryandIdentity Nia Smalls GRDS 201 Project D
- 3. ANYABRIDAL Marketing MARKETING Anya Bridal would benefit from using two major platforms to communicate with their target audience: social media and bridal magazines. SOCIAL MEDIA Showcases dresses for brides who want to create mood boards Being able to post images everyday: brand awareness Sufficient feedback and customer service MAGAZINES Brides . The Knot . Wedding . Bridal Guide Nia Smalls GRDS 201 Project D
- 4. “Our entire team is here for you, ready to honor your love by caring for your wedding as if it were our own. We want you to feel confident and look fabulous on your wedding day” RESPONSE Anya Bridal wants women to be excited and feel supported. They are planning for the most important event in their lives; the experience should reflect that. BRAND ESSENCE Modern Beauty Flexible Feminity Helpful Team-Oriented ANYABRIDAL BrandExperience Nia Smalls GRDS 201 Project D
- 5. ANYABRIDAL LogoSketches The beginning of the logo process was based off of the idea that weddings are ancient traditions that must be reimagined for a new generation. Ideas on marriage have revolutionized over the last 100 years and wedding outlets should recognize this. A combination of modern type with vintage dress styles were used to formulate this corporate image. Nia Smalls GRDS 201 Project D
- 7. ANYABRIDAL StationerySketches Simplicity and elegance; those are the concepts that drive Anya Bridal. And so, the stationery that was developed aimed to reflect that. The logo itself is symmetrical, and so, it can be placed within the center of the composition and maintain balance amongst envelopes, letterheads, and business cards. Nia Smalls GRDS 201 Project D
- 9. ANYABRIDAL VehicleCarDesigns I've chosen a modern rendition of the Volkswagen Bug because like marriage/wedding gowns today, the Bug symbolizes something classic and iconic. My second vehicle is an elegantly designed Mercedes van, chosen for the same reason - timelessness. Incorporating these cars into Anya Bridal's brand identity can help consumers attain a better grasp of the brand through associations with higher end products that are familiar to them. Nia Smalls GRDS 201 Project D