Digital Marketing presentation, City University, London - kids - Teach Digital, www.teachdigital.uk

2. SUPER AWESOME STUFF FOR KIDS
Topics
The Business
The Website
Marketing Strategy
Affiliate Marketing
SEO
Social Media
Google & FB Advertising
Offline Marketing
Marketing Statistics
Facebook
Google Analytics
Appendix: FB advertising

3. SUPER AWESOME STUFF FOR KIDS
About ……….
“We sell an eclectic range of premium brand clothes, shoes, toys
and gifts for babies and kids up to 8 years. Our brands are cheeky
and irreverent, quirky and occasionally edgy”.
THE BUSINESS
And ……….
Launch of Sprogs Inc own label clothes in April

4. SUPER AWESOME STUFF FOR KIDS
www.sprogsinc.co.uk
THE WEBSITE

5. SUPER AWESOME STUFF FOR KIDS
Affiliate Marketing
SEO – Copy/Blogs
Social Media – Facebook, Twitter, Linked-in, Pinterest
Google Adwords
Offline – DM, Pop-up shops, Local Chamber of Commerce
MARKETING STRATEGY

6. SUPER AWESOME STUFF FOR KIDS
AFFILIATE MARKETING
General
Ebay
Amazon
Not on the High Street
Etsy
Kids specialists
Babycinnokids.com
Zulilly
Bloggers
Mumsnet
Some retail affiliate options:

7. SUPER AWESOME STUFF FOR KIDS
SEO –
CONTENT
REVIEWS

8. SUPER AWESOME STUFF FOR KIDS
SEO -
BUSINESS
BLOG
http://blog.sprogsinc.co.uk/

9. SUPER AWESOME STUFF FOR KIDS
SEO -
CREATIVE
BLOG
Meet the Designers – Corby Tindersticks
Firstly, tell us who you are!
I have always loved sewing and making things, even lentils can look beautiful with some glue
and paper! I went to Art college where my tutor advised me to stop dabbling in Fine art and
take the textiles course, I then went on to do a degree in textile design and a Masters in
Illustration (I couldn't decide between the 2!) I worked for a couple of high street retailers
designing children's wear but I knew I wouldn't last very long as I always wanted to do my
own thing! I am currently based in Birmingham, not sure how long for, I'm a Yorkshire lass
so I do spend a lot of time travelling up and down the country!
Chicken or Egg - What made you choose to design for children, or did your illustrative
background dictate your direction?
I've always doodled characters and used bright colours in my design, designing for children
allows a lot of freedom, especially not having to worry about being on trend! There are a lot
of lovely kids brand that combine great garments with illustration, perfect for me really . I
don't like to follow trends and a lot of my designs are inspired by my own childhood, so to
answer I'd say egg.
How did the name Corby Tindersticks come about?
Cate, Caroline, Carla, I've been called a lot of different names, I think it's my northern
accent! Being called Corby really stuck with me as I wasn't aware this was even a human’s
name. When it came to choosing a name for one of my hand made characters I
remembered Corby, he then became my favourite and the lead character for my brand. I
choose Tindersticks after hearing a discussion on the radio about what a cool word it is, it
seemed to fit nicely with Corby and fit the quirky British vibe of the brand. Small but ready
to set the world on fire, not literally.
What are your inspirations?
Lots of things inspire me, industrial landscapes, kitsch, comedy shows, Wes Anderson films! I
love the work of Italian futurist Bruno Munari, he has been a big influence on my work,
especially as he had a great sense of humour and designed for both adults and children, I
like that he didn't dumb down his design for kids. I like things that are different to the norm,
anything with strange colours or a zany character, outsider and unpolished art inspires me. I
enjoy design that evokes a sense of fun or nostalgia.

10. SUPER AWESOME STUFF FOR KIDS
SOCIAL MEDIA
PRIZE DRAW: Share and Like Sprogs Inc with your friends to enter a
prize draw. Once we hit 350 Likes, the winner will be randomly picked
and can select anything from the website up to a value of £25. At
www.sprongsinc.co.uk.

11. SUPER AWESOME STUFF FOR KIDS
Facebook Page
Product updates
Kids lifestyle comments
Links into shop
Links into twitter
FB promoted posts and advertising

12. SUPER AWESOME STUFF FOR KIDS
Twitter Feed and Pinterest

13. SUPER AWESOME STUFF FOR KIDS
OFFLINE
MARKETING
PLANS
DIRECT
MARKETING
Marketing materials
Networking opps
e.g. Local Chamber of
Commerce, Top Table, Linked In
Pop-up shops
Business Cards
Postcards
Magazine profile ….

14. SUPER AWESOME STUFF FOR KIDS
MARKETING STATISTICS

15. SUPER AWESOME STUFF FOR KIDS
Facebook Stats

16. SUPER AWESOME STUFF FOR KIDS
Google Analytics – Geographic Overview

17. SUPER AWESOME STUFF FOR KIDS
Google Analytics – Visitors Flow

18. SUPER AWESOME STUFF FOR KIDS
· Driving traffic to your website from your FB Page.
· Deepen relationships with prospects, clients, customers and convert more sales.
· Build / increase brand awareness.
· Significantly increase FB community and create online social conversations.
· Suggest proven methods, strategies and tips through the ad creation process.
· Advise on how to maintain a thriving FB page.
· Run events, promotions, groups and drive it to / from your business website.
· Assist and monitor ad campaigns and offer improvements / tweaks to maintainand increase
ROI.
· Answer any queries you may have regarding FB page / Ads.
· Assisting in meeting FB Page and Ad objectives.
Even more benefits to working with us:
· No Contract. If your budget changes, or you are unable to continue its not a problem.
· ‘Like’ button and FB social engagement is the only real online word of mouth.
· Have your own FB Marketing Account Manager to support you for 30 days.
· You remain in complete control.
Facebook advertising & Account Management Service
Appendix