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SPIN SELLING
By- V SANTHOSH KUMAR
What is SPIN exactly?
● A method for salespeople to ask a potential
buyer questions in order to expose their
problems and then develop a tailored solution.
Sk98
Why SPIN is Considered as Best Consultation selling
Technique ?
• Based on massive research conducted on over 35,000 sales calls
• Initial companies to use SPIN were Xerox and IBM
• 17% increase on sales after their SPIN Selling implementation
• 90% of Fortune 500 companies follow this model for their sales force
Sk98
What does SPIN stands for ?
Sk98
S - Situation
P - Problem
I - Implication
N - Need-payoff
Sk98
Definition: Finding out facts about the buyer's current
situation.
Examples :
Are you getting enough clicks to generate your targeted
revenue?
Are you satisfied with the product and service rate?
SITUATION QUESTIONS -
Seek for information that will help you understand your
customer´s context
Sk98
PROBLEM QUESTIONS
Uncovering opportunities and your prospect's
Grievances
Definition : Finding about problems, difficulties and dissatisfaction.
Examples:
● How does a the product impact your
business?
● Do you foresee challenges associated with your vision this year?
Sk98
IMPLICATION QUESTIONS
Explore problems and outline consequences, help the
customer to feel the urgency
Definition : Asking about the consequences or effects.
Implication Questions discuss the effects of the
problem, and develop the seriousness of the problem to
increase the buyer's motivation to change.
Examples : Does the current service improvements has
effect ?
Sk98
NEED-PAYOFF QUESTIONS
The problem can finally be solved
Definition Value or usefulness of a solution. Need-Payoff questions
get the buyer to tell you about their explicit needs and the benefits
your solutions offers.
Examples:
How do you think a higher number of quality visitors will benefit
your online shop?
Sk98
SPIN MINDSET Build a rapport with the buyer, understand his needs
and propose a solution
• It’s more important to understand than to persuade
• Seek first to understand then to be understood
• People do not buy from salespeople because they understand their
products but because they felt the salesperson understood their
problems. Do not describe your product, sell a solution to the buyer´s
problem.
• Effective Planning takes you more than halfway to effective
execution.
• People buy when the pain of the problem is greater than the cost of
the sollution
Sk98
THANK YOU
Sk98

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Spin marketing Techninque

  • 1. SPIN SELLING By- V SANTHOSH KUMAR
  • 2. What is SPIN exactly? ● A method for salespeople to ask a potential buyer questions in order to expose their problems and then develop a tailored solution. Sk98
  • 3. Why SPIN is Considered as Best Consultation selling Technique ? • Based on massive research conducted on over 35,000 sales calls • Initial companies to use SPIN were Xerox and IBM • 17% increase on sales after their SPIN Selling implementation • 90% of Fortune 500 companies follow this model for their sales force Sk98
  • 4. What does SPIN stands for ? Sk98
  • 5. S - Situation P - Problem I - Implication N - Need-payoff Sk98
  • 6. Definition: Finding out facts about the buyer's current situation. Examples : Are you getting enough clicks to generate your targeted revenue? Are you satisfied with the product and service rate? SITUATION QUESTIONS - Seek for information that will help you understand your customer´s context Sk98
  • 7. PROBLEM QUESTIONS Uncovering opportunities and your prospect's Grievances Definition : Finding about problems, difficulties and dissatisfaction. Examples: ● How does a the product impact your business? ● Do you foresee challenges associated with your vision this year? Sk98
  • 8. IMPLICATION QUESTIONS Explore problems and outline consequences, help the customer to feel the urgency Definition : Asking about the consequences or effects. Implication Questions discuss the effects of the problem, and develop the seriousness of the problem to increase the buyer's motivation to change. Examples : Does the current service improvements has effect ? Sk98
  • 9. NEED-PAYOFF QUESTIONS The problem can finally be solved Definition Value or usefulness of a solution. Need-Payoff questions get the buyer to tell you about their explicit needs and the benefits your solutions offers. Examples: How do you think a higher number of quality visitors will benefit your online shop? Sk98
  • 10. SPIN MINDSET Build a rapport with the buyer, understand his needs and propose a solution • It’s more important to understand than to persuade • Seek first to understand then to be understood • People do not buy from salespeople because they understand their products but because they felt the salesperson understood their problems. Do not describe your product, sell a solution to the buyer´s problem. • Effective Planning takes you more than halfway to effective execution. • People buy when the pain of the problem is greater than the cost of the sollution Sk98