This document outlines 3 ways to empower a remote sales team: 1) Using the right tools like virtual presentations, webinars, and CRM systems; 2) Creating effective sales playbooks that clearly outline the sales process and strategies; 3) Providing the right training through virtual programs that are cost-effective, scalable, and allow for targeted and self-paced learning. The document advocates that companies with defined sales processes and effective training programs see higher performance. It also highlights the benefits of virtual training solutions.
3. Remote Teams Are On the Rise
99%
If they could, 99% of
people would choose
to work remotely, at
least part-time, for
the rest of their
careers
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89%
Time spent selling
remotely by field sales
reps increased 89%
from 2013 to 2017
400%
The amount of people
who work remotely at
least once per week
has grown by 400%
since 2010
Source: GetApp Research Study Source: Buffer – State of Remote Work 2019 Source: InsideSales.com Study
4. Only 41% of employed salespeople
were suited for working remotely
- OMG Study
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7. Make the Most of Virtual Options
Virtual Sales Presentations
Revamp your traditional sales presentation
for maximum impact through digital delivery
channels.
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Leverage top videoconferencing tools like Zoom, Skype, WebEx, GoToMeeting,
Google Hangouts, UberConference, join.me, etc.
Webinars
Invite clients and prospects to a webinar or
digital conference, where your experts can
share ideas and answer key questions.
Virtual Office Tours
Let your clients and prospects get to know
the people behind your product/service and
built trust by inviting them to meet your
team in a virtual setting.
Remote Product Demonstrations
Use pre-recorded videos or live
screensharing tools to provide
demonstrations showing your product or
team in action.
8. Successful Virtual Sales Presentations
▫ Communicate genuine value
▫ Are tailored to a prospect’s specific problems
▫ Use simple, easy-to-follow visuals
▫ Use voice tone, inflection, enthusiasm to project
warmth and camaraderie (since body language is
absent)
▫ Include interactive elements to keep audience
engaged
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9. Integrated
CRM Systems
▫ Automate tasks
▫ Establish sales process sequences
▫ Have native productivity-boosting
features
▫ Integrate with external
productivity apps
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11. Create Effective Sales
Playbooks
A good playbook gives your reps a
comprehensive understanding of the
entire sales journey, and arms them
with the “right next step” to move
leads through your sales funnel
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12. “Companies that follow a well-defined
sales process are 33% MORE likely to be
High Performers. The win rate exceeds
50% for two-thirds of companies that
have a defined process in place.
- Salesforce.com
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13. Successful Sales Playbooks
▫ Clearly outline your sales strategy and expectations
▫ Create a framework for what to say, how to say it, and
when to leverage different materials
▫ Supply critical talking points for each stage of your
specific sales journey
▫ Provide guidance for prospecting, nurturing, and
closing leads
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15. The Case for Better Sales Training
▫ 69% of sales teams in organizations that
report sales skills training efforts exceed
expectations are meeting quota
▫ Sales teams with effective sales skills training
programs reported lower turnover rates
(voluntary and involuntary)
▫ CSO Insights - The Business Case for Sales Training
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16. Virtual Sales Training is Effective
23.2%
Sales teams who
completed online
training delivered
23.2% more pipeline
than similar teams
who received live
classroom training
16
2x
Reps who completed
virtual training
experienced twice the
boost in confidence
levels when engaging
executive decision-
makers
28%
Reps who receive
more effective
coaching have a 28%
higher sales percentile
score
Source: Objective Management Group Source: Journal of Sales Transformation Source: Journal of Sales Transformation
17. Advantages of Virtual Training
Reduced Costs
▫ Eliminates the need for travel and classroom
costs
▫ Reduces opportunity costs associated with
time out of field
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Scalability and Accessibility
▫ Implemented quickly to address strategic needs
▫ Large-scale training rollouts in weeks rather
than months
▫ Immediately accessible to full team, regardless
of location.
Targeted Training
▫ Greater flexibility to created targeted content
for specific skill gaps or performance
indicators
▫ Allows for the rapid creation and deployment
of training based on time-sensitive strategic
needs
Deeper Learning Opportunities
▫ Fewer time constraints
▫ More focused attention from both participants
and instructors
▫ Self-paced, with more opportunity to practice
and complete assignments
18. Emerging Leader
in Training &
Coaching
HireDNA ranked among Top 10
Corporate Sales Training Programs in
the IT and Business Services category
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I included this so you can talk here (briefly) about evaluating core competencies and determining a rep’s “sales DNA”
OMG’s Dave Kurlan looked at the data on the most recent 61,000 employed salespeople that OMG evaluated and found that only 41% overall were suitable for working remotely.
Source: http://www.omghub.com/salesdevelopmentblog/companies-surprised-by-unexpected-remote-selling-challenges
Key attributes of working remotely are:
Self-Starter
Works independently
Works without supervision
An effective CRM allows sales teams to automate tasks like meeting invites, email follow ups, and prospect monitoring
Industry-leading CRM platforms, like HubSpot or Salesforce, also include productivity-boosting features like task sequencing, communication tools and templates, and call planning
Can be integrated with other productivity apps – including calendars, and prospecting tools – to create seamless sales operations and allow your team to operate at peak levels
Big “to do” lists kill rep productivity
When reps get busy/overwhelmed, follow up actions slip into the “do it later” pile and get lost
Operating without a well-defined playbook puts your team at a disadvantage
Can encourage a chaotic sales process that greatly reduces your ability to improve and scale your operations
Allows your reps to clearly see the appropriate next action to take at every stage
Eliminate decision fatigue and ensure that your reps are making the right moves, at the right times, to move their sales conversations forward
Clearly outline your sales process, and arm your reps with all the content and strategies they need to navigate the sales cycle and close a deal
2x stat– this is also for reps who took virtual training vs. reps who took classroom training