This document provides a checklist for optimizing an AngelList startup profile, highlighting 10 key points to focus on: 1) Keep text short and mobile-optimized, 2) Have a catchy 5-word pitch, 3) Select relevant markets and locations, 4) Showcase your product with screenshots and customer problem, 5) Explain your tech architecture and challenges, 6) Focus on founders' functional roles not resumes, 7) Demonstrate traction and momentum, 8) Include funding details and urgency to invest, 9) Show influential investors, 10) Provide a demo that shows on mobile. The goal is to make investors want to take a meeting.

1. How to Dominate
AngelList: The Checklist
Rasmus Goksor
www.bison.co

2. Trying to get your start-up noticed?
With “crowdfunding” now a thing, and stiff competition
to get noticed by VCs, make sure to use the most of
available resources.
AngelList is open to anyone. Here are 10 key points to
think about when creating an AngelList profile for your
startup.

3. Mobile
Investors use mobile to check email and AngelList lives in
email. That means that your profile is mostly read on
mobile, so keep all text short and sweet.

4. High Concept Pitch
This is the most important part of the profile. You want
to have a catchy pitch; either "we are X for Y" or a "vision
of disruption" in five 5 words.

5. Markets & Locations
The selection of markets are important. Make sure you
show up on relevant categories. This will trigger alerts for
investors that follow startups in certain markets.

6. Product
Show the solution you are bringing to market. Start with
beautiful screenshots or a video of your product. Then
include a short paragraph on the customer problem your
product addresses.

7. Technology
This is an opportunity to let people know you are a
modern development shop. Here you explain the state of
your tech architecture and how you will get to state of the
art you are bringing to market. Outline challenges you
foresee and how you address them.

8. Founders & Team
Explain why you are the right founders/team for your
market. Don't recite your resume; avoid schools and
titles. Better to explain functional roles and relevant past
successes.
Don’t forget to ask your employees and other supporters
to create profiles and confirm their support for your
startup.

9. Traction
Explain how you provide value to users and how users are
experiencing the value to date. Show how your key
metrics have performed over time. Include information on
your product roll out. Who are your early adopters?
Why? Who's next? How do you get to them on?
The takeaway from this section should be that you are
clearly worth taking a meeting with.

10. Graphs
Graphs are awesome. Investors love to see momentum,
whether activation, retention, or cohort graphs. Also, a
diagram to visualize where you sit in the marketplace is
always helpful.

11. Funding
List the rounds you have raised so far.
If you decide to fundraise on AngelList, you should include
the terms of your current round. You need to project
urgency to invest. Show who’s committed so far and how
close you are to finalizing your raise.

12. Current Investors
Show all the influential people who have invested. The
more the merrier (until you have too many).

13. Deck & Demo
Here is your chance to put your own flare to your story.
Remember, the demo needs to show on a mobile.

14. Rasmus Goksor
● Co-Founder & COO of Bison, a venture-backed startup
that is transforming the private equity market and is
based in the heart of Boston's fintech scene.
● Chairman of the Swedish-American Chamber of
Commerce of New England.