Spectre is being marketed through various social media campaigns, advertisements featuring James Bond and Omega watches, and a video game. Sony Pictures is handling the overall production and marketing of the film. Belvedere vodka also partnered with the filmmakers to promote Spectre through a global advertising campaign. The marketing campaigns for Spectre and Skyfall have been similar in their use of websites and social media. The film's owners have shared some production details and cast information to generate publicity and interest in the film.