The document discusses research methods and techniques for analyzing the target audience, genre, and methods of marketing for James Bond films. It provides details on how Skyfall specifically has been marketed through Empire magazine, posters in different countries, interviews with the film crew, and images from the film. It also notes how other films in the same genre like Mission Impossible and Tinker Tailor Soldier Spy have been similarly marketed through posters, trailers, reviews, and interviews.

1. LO2: Be able to apply a range of
research methods and
techniques

2. Target Audience
James Bond has a very large Target Audience for
males, females, children, adults and even seen as a family
film.
Because the genre deals action, drama, romance and
several other themes, it means that the audience can be
aimed at so many people.
The majority of the large target audience however will be
seen as young adult males.
To find this information out I created a questionnaire for
students in the college and some teachers so I could get
some views from males and females and different ages.

3. Genre
The James Bond genre involves action, adventure, thriller, drama, romance and
mystery. Action is very well known with James Bond. The questionnaire I created had a
lot of people answering the genres above as well as spy and overcoming the monster.
Other films which run in the same genre are: Road to Perdition, Die another
day, Heat, the Dark Knight, Collateral. A lot of these films are advertised in the same
way as James Bond. They advertise through the Internet, posters, billboards trailers
and through the front covers of their DVDs and merchandise.
Other films which appeared in my questionnaire which had the same genre of James
Bond were: Oceans Eleven, the Bourne Identity, Inception, Tinker Tailor Soldier Spy
and Mission Impossible.
Advertisement through games and video games are also very popular with James
Bond as they have many successful games as I lot of other films don’t have.
GoldenEye 007 (James Bond video game) won the BAFTA interactive entertainment
award of UK developers and made $250 million sales worldwide

4. Advertisement

5. Advertisement
Skyfall has been advertised through Empire magazine
as it includes dates and stories on the film. Empire is
a film magazine which contains news and reviews on
new and classic films. According to Bauer Media the
audience to Empire magazine is 76% male and so
would affect how the magazine is advertised.
Skyfall has a few posters which are different and will
be put across many places.

6. Country of Exhibition
Skyfall has many locations to where it will be held
as well as where the film is to be shot.
The main release dates and places for Skyfall are
the following:, UK/France – 26/10/12, Spain -
31/10/12, Germany – 01/11/12, USA/Canada –
09/11/12, Australia – 22/11/12 and Japan
01/12/12.
The filming locations take part in London
England, Shanghai China, Adana Turkey, Istanbul
Turkey and Scotland.

7. Methods of marketing
The film has spread around the world for a lot of
people through many advertising techniques. One
of the biggest is the Skyfall logo which has
confirmed the film and to then be advertised
through word of mouth.
The crew for Skyfall have had interviews with the
press and you can listen, watch or read about the
interviews which itself is adverting
A picture from Skyfall also confirms the new film
and can give people a lot to talk about this one
image to find more about the film.

8. Methods of marketing
It is the 50th anniversary to James Bond when
Skyfall comes out.
With it being a special occasion there will be
posters and merchandise and they will aware
people that there will be a film to go with the
anniversary.

9. Production companies
There are a few big production companies which
work with the Bond series and on Skyfall.
Eon Productions for Metro-Goldwyn-Mayer
(MGM), Columbia Pictures and Sony Pictures
Entertainment are going to produce Skyfall and
make it their 23rd James Bond film to be produced
by them.
Other production companies which will be involved
with Skyfall are Danjaq and United Artists.

10. How films of the same genre have
been marketed before
tinker tailor soldier spy advertised through
posters, trailers and reviews on the internet and
TV.

11. How films of the same genre have
been marketed before
Mission Impossible 4 marketed and advertised
through: Reviews.
Interviews, trailers, posters, billboards and in
magazines such as “Empire”.

12. New James Bond Film
The film Mission Impossible 4 was a success, becoming the 5th highest
grossing film in 2011 and grossed a total of $693,054,071 worldwide.
With Mission Impossible; one of the greatest links to James Bond and
having such success, the Bond films have also been going down the
same path for years with its advertisement.
The advertisement that they both have done have equalled with
positive views and getting high number of views on their films.
The new James Bond film will be advertised the same as Mission
Impossible 4 and Casino Royale (the highest grossed Bond film)