TBWACHIATDAY, NEW YORK
CREATIVE DIRECTOR, OCT 2005-OCT 2008
Tony Soares joined TBWA/Chiat/Day in October 2005 as Creative Director on the Sprint-Nextel Team—
a fast paced group designed to serve Sprint in all media arts needs from retail, special markets,
TONY SOARES promotional and action marketing all the way through in-store design and events.
TONYSOARES.COM As CD of this group, Tony hired staff, approved all work and was directly involved in the creative
201.320.0642 product from a staff of 20 Art Directors, Writers and Designers. A well rounded team responsible for all
components of Sprint’s marketing needs specifically retail, TV, DRTV, retail newspaper, out-of-home,
in-store display, signage and guerilla marketing. Most recently he served as Digital Creative Director
for all of Sprint at TBWA/Tequila.
Tony not only lead creative work on Sprint, but he also was Co-Creative Director on Embassy Suites
Hotels, responsible for brand, promotion and digital advertising. Additionally Tony served as the Retail
Creative Director on Hotel.com.
Prior to joining TBWA/Chiat/Day, Tony spent 5 years at Young and Rubicam and their Wunderman
Direct Group serving as Associate Creative Director on AT&T Wireless, Cingular Wireless, AT&T
Broadband, and the launch of Citi’s new Amex Citi Card including their new tagline, “With all we put
into it, there was no room for an annual fee.”
Tony’s experience in advertising also includes 9 years with DDB New York and its subsidiary,
Griffin Bacal. At DDB, Tony served as Creative Supervisor for several years on New York Lottery
Games’ Lotto, Lottery Subscription Retail, Take Five’s “Be Careful. There’s a good chance you’ll
win” Campaign and the Instant Game campaign, “Money when you least expect it.”
GUERILLA FANVIEW Remote Control Cars
Follow me to w.
Follow me to NASCAR
Remote control cars with large flags on their tall antennae drive around leading fans to the FanView haulers.