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Tony Soares Portfolio

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Tony Soares Portfolio

  1. 1. TONY SOARES CREATIVE DIRECTOR ART+COPY TONYSOARES.COM
  2. 2. BIO TBWACHIATDAY, NEW YORK CREATIVE DIRECTOR, OCT 2005-OCT 2008 Tony Soares joined TBWA/Chiat/Day in October 2005 as Creative Director on the Sprint-Nextel Team— a fast paced group designed to serve Sprint in all media arts needs from retail, special markets, TONY SOARES promotional and action marketing all the way through in-store design and events. CREATIVE DIRECTOR TONYSOARES.COM As CD of this group, Tony hired staff, approved all work and was directly involved in the creative 201.320.0642 product from a staff of 20 Art Directors, Writers and Designers. A well rounded team responsible for all components of Sprint’s marketing needs specifically retail, TV, DRTV, retail newspaper, out-of-home, in-store display, signage and guerilla marketing. Most recently he served as Digital Creative Director for all of Sprint at TBWA/Tequila. Tony not only lead creative work on Sprint, but he also was Co-Creative Director on Embassy Suites Hotels, responsible for brand, promotion and digital advertising. Additionally Tony served as the Retail Creative Director on Hotel.com. Prior to joining TBWA/Chiat/Day, Tony spent 5 years at Young and Rubicam and their Wunderman Direct Group serving as Associate Creative Director on AT&T Wireless, Cingular Wireless, AT&T Broadband, and the launch of Citi’s new Amex Citi Card including their new tagline, “With all we put into it, there was no room for an annual fee.” Tony’s experience in advertising also includes 9 years with DDB New York and its subsidiary, Griffin Bacal. At DDB, Tony served as Creative Supervisor for several years on New York Lottery Games’ Lotto, Lottery Subscription Retail, Take Five’s “Be Careful. There’s a good chance you’ll win” Campaign and the Instant Game campaign, “Money when you least expect it.”
  3. 3. Product (RED) Poster
  4. 4. Front page of Gatefold Insert Gatefold spread
  5. 5. Vegas Monorail Station Takeover
  6. 6. Platform signange
  7. 7. Platform signange
  8. 8. Platform signange
  9. 9. Platform signange
  10. 10. GUERILLA FANVIEW Remote Control Cars NASCAR Follow me to w. Follow me to NASCAR NEXTEL FanVie anner. Video/audio sc NEXTEL FanView. Video/audio scanner. Remote control cars with large flags on their tall antennae drive around leading fans to the FanView haulers.
  11. 11. Sprint Product (RED) Wilding
  12. 12. Flagship store takeover
  13. 13. Product (RED) Interior and Storefront
  14. 14. Sprint Valentines Microsite Game
  15. 15. Sprint Business Products Site
  16. 16. Sprint Holiday site
  17. 17. United Airlines Rome Launch Ad
  18. 18. Embassy Suites Hotels Pong online banner
  19. 19. Embassy Suites Hotels Bee Movie online banner
  20. 20. Wunderman New Business RFP Response
  21. 21. NYC Water Project
  22. 22. Amtrak PSA
  23. 23. i cared. INCLUSION COUNCIL TO ADVANCE / REINFORCE / ENCOURAGE DIVERSITY.
  24. 24. a DIVERSITY INCLUSION COUNCIL TO ADVANCE / REINFORCE / ENCOURAGE DIVERSITY.
  25. 25. TONY SOARES CREATIVE DIRECTOR 201.320.0642 TONYSOARES.COM

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