SlideShare a Scribd company logo
1 of 37
By: Fatma al-Essa 3050 Product Placement
Product placement ,[object Object]
[object Object],HOW?
Advantages ,[object Object]
5
4
3
2
1
 
 
Cast Away
 
[object Object]
[object Object]
[object Object],BMW Z3, GoldenEye
The Austin Powers movies, especially Austin Powers 2: The Spy Who Shagged Me, are overloaded with product placements. It is so bad it almost ruins the film.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
http :// www . youtube . com / watch?v = zicgut4gpwU&feature = PlayList&p = 3A53058F78FD11CE&playnext = 1&playnext_from = PL&index = 84
http :// www . youtube . com / watch?v = AbcnWCJORIs http :// www . youtube . com / watch?v = LATULBtULRM http :// www . youtube . com / watch?v = j4hP2fL8liE http :// www . youtube . com / watch?v = W7GnU7v-8wg&feature = related
The End

More Related Content

What's hot

Product Placement
Product PlacementProduct Placement
Product Placementnlarkins
 
Effectiveness of product placement in indian hindi movies on consumer new1
Effectiveness of product placement in indian hindi movies on consumer new1Effectiveness of product placement in indian hindi movies on consumer new1
Effectiveness of product placement in indian hindi movies on consumer new1IDBI Capital
 
In film branding red hot ideas-anil
In film branding   red hot ideas-anilIn film branding   red hot ideas-anil
In film branding red hot ideas-aniljyotangel
 
Numero Uno - In Film Branding Made Easy.
Numero Uno - In Film Branding  Made Easy.Numero Uno - In Film Branding  Made Easy.
Numero Uno - In Film Branding Made Easy.iconinc
 
Film.Marketing.Plan
Film.Marketing.PlanFilm.Marketing.Plan
Film.Marketing.Planbill balina
 
Product placement and the Tivo dilemma
Product placement and the Tivo dilemmaProduct placement and the Tivo dilemma
Product placement and the Tivo dilemmaSamanthaT
 
Task 3 presentation
Task 3 presentationTask 3 presentation
Task 3 presentationjoshd101
 
Product Placement as Marketing Approach
Product Placement as Marketing ApproachProduct Placement as Marketing Approach
Product Placement as Marketing ApproachNataly Kotlyarevska
 
spectre presentation deck
spectre presentation deckspectre presentation deck
spectre presentation deckmaxstohler
 
Star Wars Case Study
Star Wars Case StudyStar Wars Case Study
Star Wars Case Studyhentonmedia
 
Rocket the Film Marketing Plan
Rocket the Film Marketing PlanRocket the Film Marketing Plan
Rocket the Film Marketing PlanTaylor Espinoza
 
Evaluation question 3
Evaluation question 3Evaluation question 3
Evaluation question 3lynettecarty
 
What kind of media institution might distribute your
What kind of media institution might distribute yourWhat kind of media institution might distribute your
What kind of media institution might distribute yournicoleherring
 
Product Placement: Is It Ethical
Product Placement: Is It EthicalProduct Placement: Is It Ethical
Product Placement: Is It EthicalJeff MacDonald
 
Film distribution
Film distributionFilm distribution
Film distributiondropdeadned
 
Star Wars audience and institutions
Star Wars audience and institutionsStar Wars audience and institutions
Star Wars audience and institutionshanaa_m
 

What's hot (20)

In-flim Branding
In-flim BrandingIn-flim Branding
In-flim Branding
 
Product Placement
Product PlacementProduct Placement
Product Placement
 
Effectiveness of product placement in indian hindi movies on consumer new1
Effectiveness of product placement in indian hindi movies on consumer new1Effectiveness of product placement in indian hindi movies on consumer new1
Effectiveness of product placement in indian hindi movies on consumer new1
 
In film branding red hot ideas-anil
In film branding   red hot ideas-anilIn film branding   red hot ideas-anil
In film branding red hot ideas-anil
 
Numero Uno - In Film Branding Made Easy.
Numero Uno - In Film Branding  Made Easy.Numero Uno - In Film Branding  Made Easy.
Numero Uno - In Film Branding Made Easy.
 
Film.Marketing.Plan
Film.Marketing.PlanFilm.Marketing.Plan
Film.Marketing.Plan
 
Product placement and the Tivo dilemma
Product placement and the Tivo dilemmaProduct placement and the Tivo dilemma
Product placement and the Tivo dilemma
 
Product placement-on-movies
Product placement-on-moviesProduct placement-on-movies
Product placement-on-movies
 
Task 3 presentation
Task 3 presentationTask 3 presentation
Task 3 presentation
 
Product Placement as Marketing Approach
Product Placement as Marketing ApproachProduct Placement as Marketing Approach
Product Placement as Marketing Approach
 
Film distribution
Film distributionFilm distribution
Film distribution
 
spectre presentation deck
spectre presentation deckspectre presentation deck
spectre presentation deck
 
Star Wars Case Study
Star Wars Case StudyStar Wars Case Study
Star Wars Case Study
 
Rocket the Film Marketing Plan
Rocket the Film Marketing PlanRocket the Film Marketing Plan
Rocket the Film Marketing Plan
 
Evaluation question 3
Evaluation question 3Evaluation question 3
Evaluation question 3
 
What kind of media institution might distribute your
What kind of media institution might distribute yourWhat kind of media institution might distribute your
What kind of media institution might distribute your
 
Product Placement: Is It Ethical
Product Placement: Is It EthicalProduct Placement: Is It Ethical
Product Placement: Is It Ethical
 
Film Distribution
Film DistributionFilm Distribution
Film Distribution
 
Film distribution
Film distributionFilm distribution
Film distribution
 
Star Wars audience and institutions
Star Wars audience and institutionsStar Wars audience and institutions
Star Wars audience and institutions
 

Similar to Product Placement Benefits & Examples

Film distributors
Film distributorsFilm distributors
Film distributors048860
 
Pr5 remakes
Pr5 remakes Pr5 remakes
Pr5 remakes HaiiEmmaa
 
Competitive analysis for relativity sheet1
Competitive analysis for relativity   sheet1Competitive analysis for relativity   sheet1
Competitive analysis for relativity sheet1Bryan Cleary
 
Birth of the Mustang
Birth of the MustangBirth of the Mustang
Birth of the Mustangtyankee
 
Cars in popular culture and how they are represented in mass media in the 21s...
Cars in popular culture and how they are represented in mass media in the 21s...Cars in popular culture and how they are represented in mass media in the 21s...
Cars in popular culture and how they are represented in mass media in the 21s...Tigs0102
 
International and global institutions question
International and global institutions questionInternational and global institutions question
International and global institutions questionkelger
 
Calculating Premium Content: Movies & Sports
Calculating Premium Content: Movies & Sports Calculating Premium Content: Movies & Sports
Calculating Premium Content: Movies & Sports Mila
 
The purpose of a film trailer
The purpose of a film trailerThe purpose of a film trailer
The purpose of a film trailermelaniacross
 
Cars in popular culture and how they are represented in mass media in the 21s...
Cars in popular culture and how they are represented in mass media in the 21s...Cars in popular culture and how they are represented in mass media in the 21s...
Cars in popular culture and how they are represented in mass media in the 21s...Tigs0102
 
Film Institution: New Line Cinema
Film  Institution: New Line CinemaFilm  Institution: New Line Cinema
Film Institution: New Line CinemaCFGSSufiaB
 
Media formal presentation
Media formal presentationMedia formal presentation
Media formal presentationperio002312
 
Media formal presentation
Media formal presentationMedia formal presentation
Media formal presentationarnellgrace
 
Media formal presentation by oscar: Lego movie and the worlds end
Media formal presentation by oscar: Lego movie and the worlds endMedia formal presentation by oscar: Lego movie and the worlds end
Media formal presentation by oscar: Lego movie and the worlds endperio002312
 
Oscar perillo media presentation for the lego movie
Oscar perillo media presentation for the lego movieOscar perillo media presentation for the lego movie
Oscar perillo media presentation for the lego movieperio002312
 

Similar to Product Placement Benefits & Examples (17)

Film distributors
Film distributorsFilm distributors
Film distributors
 
Ignition five 06.02.12
Ignition five 06.02.12Ignition five 06.02.12
Ignition five 06.02.12
 
Pr5 remakes
Pr5 remakes Pr5 remakes
Pr5 remakes
 
Competitive analysis for relativity sheet1
Competitive analysis for relativity   sheet1Competitive analysis for relativity   sheet1
Competitive analysis for relativity sheet1
 
Task 11
Task 11Task 11
Task 11
 
Birth of the Mustang
Birth of the MustangBirth of the Mustang
Birth of the Mustang
 
Cars in popular culture and how they are represented in mass media in the 21s...
Cars in popular culture and how they are represented in mass media in the 21s...Cars in popular culture and how they are represented in mass media in the 21s...
Cars in popular culture and how they are represented in mass media in the 21s...
 
International and global institutions question
International and global institutions questionInternational and global institutions question
International and global institutions question
 
Calculating Premium Content: Movies & Sports
Calculating Premium Content: Movies & Sports Calculating Premium Content: Movies & Sports
Calculating Premium Content: Movies & Sports
 
The purpose of a film trailer
The purpose of a film trailerThe purpose of a film trailer
The purpose of a film trailer
 
Cars in popular culture and how they are represented in mass media in the 21s...
Cars in popular culture and how they are represented in mass media in the 21s...Cars in popular culture and how they are represented in mass media in the 21s...
Cars in popular culture and how they are represented in mass media in the 21s...
 
Film Institution: New Line Cinema
Film  Institution: New Line CinemaFilm  Institution: New Line Cinema
Film Institution: New Line Cinema
 
Media formal presentation
Media formal presentationMedia formal presentation
Media formal presentation
 
G wl 5 [8406]
G wl 5 [8406]G wl 5 [8406]
G wl 5 [8406]
 
Media formal presentation
Media formal presentationMedia formal presentation
Media formal presentation
 
Media formal presentation by oscar: Lego movie and the worlds end
Media formal presentation by oscar: Lego movie and the worlds endMedia formal presentation by oscar: Lego movie and the worlds end
Media formal presentation by oscar: Lego movie and the worlds end
 
Oscar perillo media presentation for the lego movie
Oscar perillo media presentation for the lego movieOscar perillo media presentation for the lego movie
Oscar perillo media presentation for the lego movie
 

More from Mohamed Nassar

Dove Campaign For Real Beauty
Dove Campaign For Real BeautyDove Campaign For Real Beauty
Dove Campaign For Real BeautyMohamed Nassar
 
Marketing To Subcultures
Marketing To SubculturesMarketing To Subcultures
Marketing To SubculturesMohamed Nassar
 
The Use Of Color In Advertisement
The Use Of Color In AdvertisementThe Use Of Color In Advertisement
The Use Of Color In AdvertisementMohamed Nassar
 
Non Traditional Advertising
Non Traditional AdvertisingNon Traditional Advertising
Non Traditional AdvertisingMohamed Nassar
 
Colors and advertising
Colors and advertisingColors and advertising
Colors and advertisingMohamed Nassar
 

More from Mohamed Nassar (7)

Shock advertising
Shock advertising  Shock advertising
Shock advertising
 
Dove Campaign For Real Beauty
Dove Campaign For Real BeautyDove Campaign For Real Beauty
Dove Campaign For Real Beauty
 
Marketing To Subcultures
Marketing To SubculturesMarketing To Subcultures
Marketing To Subcultures
 
Guerrilla
GuerrillaGuerrilla
Guerrilla
 
The Use Of Color In Advertisement
The Use Of Color In AdvertisementThe Use Of Color In Advertisement
The Use Of Color In Advertisement
 
Non Traditional Advertising
Non Traditional AdvertisingNon Traditional Advertising
Non Traditional Advertising
 
Colors and advertising
Colors and advertisingColors and advertising
Colors and advertising
 

Recently uploaded

Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...lizamodels9
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechNewman George Leech
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...lizamodels9
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
 
Non Text Magic Studio Magic Design for Presentations L&P.pptx
Non Text Magic Studio Magic Design for Presentations L&P.pptxNon Text Magic Studio Magic Design for Presentations L&P.pptx
Non Text Magic Studio Magic Design for Presentations L&P.pptxAbhayThakur200703
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT      .pdfCatalogue ONG NUOC PPR DE NHAT      .pdf
Catalogue ONG NUOC PPR DE NHAT .pdfOrient Homes
 
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc.../:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...lizamodels9
 
Lowrate Call Girls In Laxmi Nagar Delhi ❤️8860477959 Escorts 100% Genuine Ser...
Lowrate Call Girls In Laxmi Nagar Delhi ❤️8860477959 Escorts 100% Genuine Ser...Lowrate Call Girls In Laxmi Nagar Delhi ❤️8860477959 Escorts 100% Genuine Ser...
Lowrate Call Girls In Laxmi Nagar Delhi ❤️8860477959 Escorts 100% Genuine Ser...lizamodels9
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts ServiceVip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Serviceankitnayak356677
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in managementchhavia330
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 

Recently uploaded (20)

Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman Leech
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
 
Non Text Magic Studio Magic Design for Presentations L&P.pptx
Non Text Magic Studio Magic Design for Presentations L&P.pptxNon Text Magic Studio Magic Design for Presentations L&P.pptx
Non Text Magic Studio Magic Design for Presentations L&P.pptx
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT      .pdfCatalogue ONG NUOC PPR DE NHAT      .pdf
Catalogue ONG NUOC PPR DE NHAT .pdf
 
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc.../:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
 
Lowrate Call Girls In Laxmi Nagar Delhi ❤️8860477959 Escorts 100% Genuine Ser...
Lowrate Call Girls In Laxmi Nagar Delhi ❤️8860477959 Escorts 100% Genuine Ser...Lowrate Call Girls In Laxmi Nagar Delhi ❤️8860477959 Escorts 100% Genuine Ser...
Lowrate Call Girls In Laxmi Nagar Delhi ❤️8860477959 Escorts 100% Genuine Ser...
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
Best Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting PartnershipBest Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting Partnership
 
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts ServiceVip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in management
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 

Product Placement Benefits & Examples

  • 1. By: Fatma al-Essa 3050 Product Placement
  • 2.
  • 3.
  • 4.
  • 5. 5
  • 6. 4
  • 7. 3
  • 8. 2
  • 9. 1
  • 10.  
  • 11.  
  • 13.  
  • 14.
  • 15.
  • 16.
  • 17. The Austin Powers movies, especially Austin Powers 2: The Spy Who Shagged Me, are overloaded with product placements. It is so bad it almost ruins the film.
  • 18.  
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 23.  
  • 24.  
  • 25.  
  • 26.  
  • 27.  
  • 28.  
  • 29.  
  • 30.  
  • 31.  
  • 32.  
  • 33.  
  • 34.  
  • 35. http :// www . youtube . com / watch?v = zicgut4gpwU&feature = PlayList&p = 3A53058F78FD11CE&playnext = 1&playnext_from = PL&index = 84
  • 36. http :// www . youtube . com / watch?v = AbcnWCJORIs http :// www . youtube . com / watch?v = LATULBtULRM http :// www . youtube . com / watch?v = j4hP2fL8liE http :// www . youtube . com / watch?v = W7GnU7v-8wg&feature = related