The document discusses conventions and elements to consider when creating a horror story focused on vampires. It recommends including a gothic setting like a big house, graveyard or church to convey danger. Themes of threats, death, makeup and blood should be incorporated. Low-key lighting is suggested to create a mood of darkness, and traditional fangs can identify vampires and heighten tension. Modern vampire portrayals aim for realistic makeup and casual clothing to help vampires blend in with society despite their hidden nature.