Infalia introduces a platform that collects user generated content from cultural events and smart cities to gain insights. The platform digitizes real-world processes, engages users through mobile apps, collects their input, analyzes the data, and provides tools to optimize experiences. Their EventSuite apps and analytics improve events using attendees as living sensors, while their Smart Cities platform enables citizen-government communication. Their goal is to become core technology providers in social media mining, multimedia analysis, and big data through growing a large committed user base.

1. Capture the pulse of the crowd
Introducing infalia
UCC for cultural events and
smart cities

2. User generated content
• Un-obtrusive
• Ubiquitous
• Dynamic
• Personal
• Geo-located
• Time-stamped
• Inter-connected
Can we turn this content into awareness?

3. Reality Sensors - Opportunities
Find topics,
POIs,
outliers
Discover
trends
Mine
reality Get insights
Understand
phenomena
Crowdsource
tasks

4. Approach
• Digitize a real-world process
• Engage users in performing this
process through web or mobile
• Collect their input
• Develop technologies to analyze the
collected content
• Build tools/services for administering
and understanding this content
• Optimize the process and improve the
experience

5. SMART
TECHNOLOGIES
Report
Administer
Analyze
Customize
EventMobile
EventSense
EventLive
EventPanel
Improve event /city experience using attendants/citizens as living sensors

6. EventSuite
Apps and analytics for enhancing the event experience

7. Smart Cities
Citizen-government communication for improving the city experience

8. Technologies
UX (engaging apps, dashboard views)
Visual analytics
Crawling Indexing
Trends, Topics,
Sentiments
Media Analysis
Big data handling infrastructure

9. EventSuite:
- event managers
- festivals, tradeshows, sports
- events, political events,
- conferences, brand managers
ImproveMyCity:
- governments seeking collaboration with
their citizens
- citizens willing to collaborate for
improving their city
TARGET

10. Monetizinginfalia Business model
• Free Core Functionality
• Charge services on:
– Installation & customization
– Additional features on demand
– Adaptation to existing environments
– Support
• Payment model:
– License-based
– Contract-based
• Sponsorships/advertisements

11. Business Challenges
UCC as a valuable source of information
• Although they recognize its potential
• Decision makers are usually reluctant to move beyond
traditional practices
Direct communication is difficult
• Most organizations tend to do business with people they trust
• Communication is most of the times accomplished through an
intermediary
Highly-dependent on the end-organization for:
• Advertising the app and engaging users
• Proper use of our tools for improving the user experience

12. Business Opportunities
Adapt easily to new domains
• Adapt EventSuite to support exhibitions , conferences
• Adapt ImproveMyCity for road safety problems
Rely on core technologies for new products
• Brand monitoring, political campaign monitoring
• Facilitate insurance companies for collecting data from their
street agents
EU emphasis on big data and SMEs
• SMEs instrument, one of the most “rich” instruments
• Technologies for big data analytics present across various
different calls and objectives.

13. Ambition - Vision
Core technology providers
• Social media crawling and mining
• Multimedia analysis
• Big data handling
• Visual analytics
Large and committed user base
• Engaged with our apps
• Actively contributing votes, reviews,
comments, issues, opinions
• Enabling new services based on their
collective intelligence

14. Theteam
Business
Development
Manager
R&D and
Product
Manager for
EventSuite
R&D and
Product
Manager
for IMC
Technical
Manager
Financial
Manager
Marketing
Officer