The document discusses an integrated marketing platform that enables multi-channel marketing through centralized management, distribution, and optimization of messaging across channels. The solution allows for consistent and timely experiences across devices and channels driven by campaign strategies, plans, and schedules. It provides synchronized and relevant experiences through applications, social media, websites, and other digital touchpoints.
Life has dramatically changed in the last few years: while initially many had thought that only access and bits of information would be subject to digital transformation, we are now facing the fact that a growing part of our own life has become digital.
Life has dramatically changed in the last few years: while initially many had thought that only access and bits of information would be subject to digital transformation, we are now facing the fact that a growing part of our own life has become digital.
The application of Web 2.0 models and technologies introduces new forms of collaboration in companies, based on diffuse and unstructured knowledge.
Knowledge management platforms open up to bottom-up approaches of construction and sharing of information based on wikis and blogs changing the way we work.
Reply and Hinchcliffe & Company signed an agreement for the exclusive delivery of Web 2.0 University™, the education solution developed by Hinchcliffe & Company, in strategic partnership with O’Reilly Media
Social Media in a Corporate Context 2010 - Luke Aviet, GoViralCommunicate Magazine
Spread the word - How are brands and organisations using viral videos to reach and interact with audiences online? Here we look at the changes in media consumption, focusing on the growth in the online video market and highlighting the different genres of branded content video.
Capgemini Secure Infostructure Event Microsoft Online Strategie En Diensten...Peter de Haas
Presentation for the Capgemini Secure Infostructure event on 16-12-2009.
Microsoft's vision, approach and solutions for cloudcomputing and online services.
A Social Media Framework for B2B Product Managers and MarketersDan Sears
An educational presentation delivered as a webinar to members of the Product Management Consortium on June 30, 2009.
If you'd like a copy of the presentation for personal use, please leave a comment and let me know.
VisualMente Virtual Events Solutions.
VisualMente has among its developments a multiuser platform (Virtual Business Platform) that promotes interaction and direct communication between users and the access to any type of multimedia content live or on demand. This tool allows you to set up virtual environments in seconds, without the need to install any type client application software.
The platform registers everything that takes place inside the virtual environment, allowing the organizations to obtain updated information about the interactions and movements made by users, both at a per user and macro level. For example: most visted areas, number of users in a particular moment, which contents have been reviewed and how many times, etc. All this information can be easily exported to make a customized data processing.
Products:
1. Virtual Conference Room
2. Virtual Trade Show
3. Virtual Fair
4. Blended Event
An introduction to multi channel content strategyReading Room
Originally presented by Simon Nash for UKTI Export Week webinars. An hour long run through of the key principles of content strategy and content marketing.
The application of Web 2.0 models and technologies introduces new forms of collaboration in companies, based on diffuse and unstructured knowledge.
Knowledge management platforms open up to bottom-up approaches of construction and sharing of information based on wikis and blogs changing the way we work.
Reply and Hinchcliffe & Company signed an agreement for the exclusive delivery of Web 2.0 University™, the education solution developed by Hinchcliffe & Company, in strategic partnership with O’Reilly Media
Social Media in a Corporate Context 2010 - Luke Aviet, GoViralCommunicate Magazine
Spread the word - How are brands and organisations using viral videos to reach and interact with audiences online? Here we look at the changes in media consumption, focusing on the growth in the online video market and highlighting the different genres of branded content video.
Capgemini Secure Infostructure Event Microsoft Online Strategie En Diensten...Peter de Haas
Presentation for the Capgemini Secure Infostructure event on 16-12-2009.
Microsoft's vision, approach and solutions for cloudcomputing and online services.
A Social Media Framework for B2B Product Managers and MarketersDan Sears
An educational presentation delivered as a webinar to members of the Product Management Consortium on June 30, 2009.
If you'd like a copy of the presentation for personal use, please leave a comment and let me know.
VisualMente Virtual Events Solutions.
VisualMente has among its developments a multiuser platform (Virtual Business Platform) that promotes interaction and direct communication between users and the access to any type of multimedia content live or on demand. This tool allows you to set up virtual environments in seconds, without the need to install any type client application software.
The platform registers everything that takes place inside the virtual environment, allowing the organizations to obtain updated information about the interactions and movements made by users, both at a per user and macro level. For example: most visted areas, number of users in a particular moment, which contents have been reviewed and how many times, etc. All this information can be easily exported to make a customized data processing.
Products:
1. Virtual Conference Room
2. Virtual Trade Show
3. Virtual Fair
4. Blended Event
An introduction to multi channel content strategyReading Room
Originally presented by Simon Nash for UKTI Export Week webinars. An hour long run through of the key principles of content strategy and content marketing.
Strategic Digital Marketing with Nottingham Trent University and ImpressionLaura Hampton
Laura Hampton of Impression explains how to use strategic digital marketing techniques to help businesses grow online. Presented as part of a series of workshops for Nottingham Trent University.
We are in the transition from the information age to the experience age. Learn how brands have to change their content creation efforts to get the attention of their audience.
Cirugía Charcot Marie Tooth: Vuelve a utilizar calzado normalIICOP
Cirugía Charcot Marie Tooth: Vuelve a utilizar calzado normal
La enfermedad de Charcot-Marie-Tooth es un grupo de trastornos neuromusculares que afectan fundamentalmente a los nervios periféricos, que conectan la médula espinal y el cerebro con los músculos y los órganos sensoriales. Este trastorno suele presentarse en la adolescencia o en los inicios de la edad adulta, pero puede iniciarse en cualquier momento desde la infancia hasta la edad adulta avanzada.
How to 10x Your Content Team’s ProductivityUberflip
With limited resources and an unrelenting demand for more content, only a well-oiled content engine can maximize the ROI of your content marketing efforts.
Razorfish Multi-Channel Marketing: Better Customer Segmentation and TargetingTeradata Aster
Matt Comstock, Vice President Business Intelligence Office, Razorfish, presents at the Big Analytics 2012 Roadshow.
From search to email to social, customers are interacting with your brand across a variety of channels. But what do people do once they view an advertisement or get an email? What common behaviors are displayed once they’re on your site? By combining media exposure/behavior, site-side media, and in-store purchase data, you can understand better the impact media has on driving value to your business. Come to this session to learn how better data-driven multi-channel analysis lets you see what consumers do before they become a customer to understand what content influences which segments of users by media audience. Discover new segmentation and targeting strategies to improve engagement with your brand and increase advertising lift. See how a leader in digital marketing uses a combination of technologies including Teradata Aster, Hadoop, and Amazon Web Services to handle big data and provide big analytics to improve business value.
Pragmatic approach to Microservice Architecture: Role of MiddlewareAsanka Abeysinghe
Microservice Architecture (MSA) is emerging as a popular architecture pattern in today’s agile enterprise. Its iterative architecture and development methodologies are particularly attracting the interest of architects who need continuous delivery to fulfil business needs.
But, is every characteristics of MSA new or even pragmatic? Asanka Abeysinghe, vice president of solutions architecture at WSO2, will provide insights into MSA requirements from real-world examples and provide details of an architect friendly pragmatic approach for this architecture pattern.
Middleware plays a key role in successful MSA-based implementations. Using the correct middleware capabilities enable enterprises to fully leverage advantages provided by MSA, and ensures ease of implementation and faster time to market.
Asanka will explain essential middleware capabilities required to resolve the MSA puzzle, where you can also utilize supportive technologies such as Continuous Integration (CI), containerization and Container as a Service (CaaS).
A project done as part of the MOOC course of Business strategy on coursera.com. The document uses several strategic analysis tools accompanied with latest data to make strategic recommendations in future for Microsoft Corp.
Rethinking mobile – transforming enterprise mobility beyond mobile unified co...Julie O'Hara
Rethinking mobile – transforming enterprise mobility beyond mobile unified communications. Roy Timor-Rousso, GM Kandy and CEO, fring presents on the current state of mobile transformation.
Best practices and stratagies to engaging customers across multiple channels to deliver value and loyalty. Presented at the Professional Association for Customer Engagement conference (PACE), May 2012.
The expanding Out-of-Home infrastructure now encompasses not only bought and owned media, but also devices such as mobile, laptop and tablet that are all used primarily while out of home. This convergence of media is driven by the evolving consumer landscape, which is why our Hot Topics for 2014 primarily focus on the intersection of where technology meets media on a multi-platform level.
As a result of the rapid proliferation of mobile devices and screen options we are seeing a significant increase in location-based marketing, as well as the need for value. The momentum behind environment awareness is adding a layer of context that allows applications to be grounded in utility rather than pure entertainment, providing consumers with a more useful and engaging connection.
Our 2014 Hot Topics include a full range of themes including real-time optimization, borrowed formats, smart devices and OOH’s affect on the speed of delivery.
Now days mobile marketing is one of popular marketing method which is using allmost business industries and growing up due to vast mobile world and Institute Of Digital Marketing(IDM) provides courses like mobile marketing, mobile training and digital marketing and more.IDM also provides 100% Written Job assurance via offline training.
http://digitalmarketing.ac.in/
Digital User Experience Strategies: A Roadmap for the Post 2.0 WorldJeromeNadel
This white paper discusses user experience strategy as the center of an effective business model and why usability practitioners need to evolve from methodologists to strategists.
Presentation on the State of Social to seniors at DePaul University that expands beyond the idea that social is contained only to Facebook and Twitter.
What is the Difference between Kiosk and Digital Signage?VRS Technologies
Here Explain, Difference between Kiosk and Digital Signage. VRS Technologies LLC is the Leading Supplier of Digital Signage and Touch Screen Kiosk Rental Services in Dubai, Abu Dhabi, Sharjah, and across the UAE. Visit our website for more info.
https://www.vrscomputers.com/computer-rentals/touch-screen-rental/
IAB Mobile Revisted 15 September - Hugues Rey
L’Internet mobile, un concept qui entraîne encore plus de changements que l’Internet fixeLes versions mobiles ou les équivalents des services Internet touchent un public beaucoup plus large et sont lucratifs. Très lucratifs.Si vous pensiez que l'Internet était important, sachez que l'Internet mobile le sera plus encore au cours de cette décennie. Regardez ne fût-ce que l'iPad. Les principales entreprises Internet le clament déjà : « Mobile First » !Si vous voulez savoir pourquoi l'internet mobile est si important, et comment vous pouvez l'utiliser pour générer plus de visiteurs et donc plus de revenus, venez donc le jeudi 15 septembre à la première activité que Stichting Marketing, IAB Belgium et Mobile Monday organisent ensemble.Nous avons le plaisir de vous présenter : - en exclusivité, l'étude Worldwide Mobile Usage d'InSites/IAB - un programme adapté, destiné au « Mobile Savvy » et au « Mobile Newbie », proposé par des experts belges - une session avec Jonathan MacDonald, un expert en communication connu de TEDx Manchester et co-fondateur de This Fluid World & Every Single One of US Découvrez – et repartez peut-être avec – les derniers smartphones !Programme18:15 Welcome (à boire et à manger vous seront offerts)19:00 Introduction par le groupe d'experts19:15 “IAB MC DC 2011: How Belgian consumers use mobile compared with the rest of the world” par Elias Veris (Insites)20:00 Track pour les Mobile Newbies 1. Nicolas Vanderseypen (FR) (Isobar) - “Objectives, KPI’s, stratégie et opportunités” 2. Patrick Bosteels (Mobile Mondays, The Creative Stores) (NL) - “Pertinence de l'évolution mobile du consomateur final”20:00 Track pour le Mobile Savvy 1. Wim Vermeulen (Momads) (NL) - “City marketing case: de App van ‘t Stad” (TBC) 2. Hugues Rey (HAVAS Media) (FR) - “Lead generation through mobile”21:00 Session finale par Jonathan MacDonald (Thought-leader, co-founder de This Fluid World & Every Single One Of Us)
Sport business webinar the monetisation of football content 120404Tom Horsey
Mobile Opportunities for the Sports Industry
April 4, 2012 at 2:00 PM - 3:30 PM
Mobile Opportunities for the Sports Industry
Mobile in sport has been around for a while now and most industry players have a strategy in place to maximise it's potential for them. The question is, what are they doing, and more importantly which approach works the best?
SportBusiness dedicates a whole day to opening up discussions into questions just like this in its upcoming mSport Summit, and to give you a taste of what's to come we're offering you a FREE webinar on mobile sport.
Title: Monetisation of Football Content
Speaker: Tom Horsey
Tom Horsey, Senior Partner of the Crazy4Media Group, and CEO of Froggie Mobile Marketing Solutions, will show you how sporting clubs of all sizes are making the best use of what mobile can offer. Including case studies on the use of mobile by small, medium, and large sized teams.
This webinar features a guide to:
* Creating and build effective relationships with local fans
* Developing stronger relationships with distant fans
* Using mobile as a successful CRM tool
Sport business webinar. The monetisation of football content 120404Tom Horsey
Mobile Opportunities for the Sports Industry
April 4, 2012 at 2:00 PM - 3:30 PM
Mobile Opportunities for the Sports Industry
Mobile in sport has been around for a while now and most industry players have a strategy in place to maximise it's potential for them. The question is, what are they doing, and more importantly which approach works the best?
SportBusiness dedicates a whole day to opening up discussions into questions just like this in its upcoming mSport Summit, and to give you a taste of what's to come we're offering you a FREE webinar on mobile sport.
Title: Monetisation of Football Content
Speaker: Tom Horsey
Tom Horsey, Senior Partner of the Crazy4Media Group, and CEO of Froggie Mobile Marketing Solutions, will show you how sporting clubs of all sizes are making the best use of what mobile can offer. Including case studies on the use of mobile by small, medium, and large sized teams.
This webinar features a guide to:
* Creating and build effective relationships with local fans
* Developing stronger relationships with distant fans
* Using mobile as a successful CRM tool
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Microsoft Digital Solutions: Multi-Channel Marketing
1. DIGITAL SOLUTIONS
MULTI-CHANNEL MARKETING
INCREASING CAMPAIGN EFFECTIVENESS THROUGH AN INTEGRATED MARKETING PLATFORM
2. AGENDA
Consumer Experience
Digital Landscape
Value Proposition
Solution Architecture
Solution Components
Customer References
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 2 ]
05 / 2010
3. New Digital Lifestyles
Devices Channels Content
• Migration of content to digital devices • Interaction with users through applications, • Rapid expansion of digital content and
• Growing number of device types and form factors branded sites, off-site presence, advertising formats across all platforms
and community engagement • Emerging hybrid formats – convergence
• Users expect a seamless experience across
devices • Growing user acceptance of new online of ads, content and applications
media channels
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 3 ]
05 / 2010
4. I want…
“…the freedom to interact with a
“…brands to understand me”
brand anytime, any place”
Increase campaign effectiveness and customer loyalty by enabling the centralized
management, distribution and optimization of messaging across channels
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 4 ]
05 / 2010
5. MOBILE & WIFI ENABLED
DEVICE APPLICATIONS SOCIAL, COMMUNITY &
NEW MEDIA CHANNELS
MOBILE & WIFI ENABLED
DEVICE APPLICATIONS “Wow that is a nice
laptop, and a great
“I’ll bet some of my offer!” CORPORATE, BRAND &
online friends would be MICRO SITES
interested in this deal”
“Great, I can get the same
deal on the Contoso
website. I’m buying it”
EVENT & INSTORE KIOSKS
“This is a cool laptop –
and there’s a mobile
enabled coupon” CLIENT APPLICATIONS
“I could use some help
with my new purchase…”
Consistent and timely experiences across all channels
driven by campaign strategy, plans and schedules
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 5 ]
05 / 2010
6. I want the freedom to interact with a brand anytime, anyplace
Synchronized and Relevant Experiences Across Channels
Mobile & Wi-Fi Enabled
Device Applications
Mobile and Wi-Fi enabled
device applications connect
customers to a brand and
campaigns when on the move
Event & In-Store Kiosks
Event location and in-store
kiosks engage and excite Social, Community &
consumers when living offline,
providing an entry point into a
New Media Channels
brand’s digital experience (e.g., Users self promote product offerings
distribute promotional or through their online communities and
informational offers straight social networks. Campaign driven
onto mobile devices via Surface messaging is delivered and consumer
or other touch devices) sentiment monitored across all digital
channels
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 6 ]
05 / 2010
7. I want the freedom to interact with a brand anytime, anyplace
Synchronized and Relevant Experiences Across Channels
Client Applications
Client applications deepen relationships and loyalty
by providing rich, on brand experiences that satisfy
the wants and needs of consumers
Corporate, Brand & Micro Sites
Friends shop for socially promoted products on
owned and partner shopping sites where the
messaging content is tightly aligned with campaign
objectives, goals and performance
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 7 ]
05 / 2010
8. “Where is the nearest store
I can purchase a laptop?”
“I need to research “I just bought this new
a new laptop” laptop and it’s fantastic!”
“Is my current computer
Windows 7 ready?”
“Now I really need an
external hard drive to
backup all my stuff”
Dynamic campaign messaging, offers and incentives
relate to a single customer identity across channels
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 8 ]
05 / 2010
9. I want brands to understand me
Meaningful and 2-Way Customer Relationships
Help Consumers Decide
Respond to Consumer
Demands
Guide the Way
“Where is the nearest
store I can purchase my
new laptop?”
“I need to do some
research on a new laptop” “Find the nearest
Contoso entertainment
“Try our research helper to store and get directions
“Is my current computer make sure you get the best through your phone”
Windows 7 ready?” laptop for your budget”
“Try our Windows 7
Upgrade Advisor”
DIGITAL SOLUTIONS
release 1.0.0
[ Slide 9 ]
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10. I want brands to understand me
Meaningful and 2-Way Customer Relationships
Upsell and Reward Loyalty
Exceed Expectations
“I just bought this new
laptop and it’s fantastic!”
“How else can we help
you get the most out of “Now I really need an external
your new laptop?” hard drive to back up all my stuff”
“All of our customers receive
a 25% discount on external
hard drives”
DIGITAL SOLUTIONS
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11. Technology Driven Innovation
Digital Marketing Product Management
Data Intelligence & Insights
DIGITAL SOLUTIONS
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12. Solution Scenario Landscape
Personalized
Experiences
Delivery of data driven and
customized user experiences
Audience Targeting Rich Media Delivery
Enabling audience based media buys Maximize the return on media assets by
providing high quality experiences
Multi-Channel Marketing Content Publishing
Increasing campaign effectiveness through an Efficient delivery of compelling editorial
integrated marketing platform content across channels and devices
DIGITAL SOLUTIONS
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13. VALUE PROPOSITION
Disparate Customer Interactions
Disconnected customer experiences
Inability to measure and adjust campaigns for improved performance
One-way messaging and customer relationships
Integrated Messaging
Across Channels
Synchronized Messaging
Cohesive and
Coordinated and consistent customer Relevant Customer
engagement across channels
Experiences
Real Time Optimization
Increased
Rapid alignment of messaging across
all channels as related to campaign
Campaign
objectives and goals Effectiveness
Customer Awareness
Capture customer feedback and 2-Way Marketing
sentiment via multiple touch points
DIGITAL SOLUTIONS
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14. INTEGRATED MESSAGING ACROSS CHANNELS
1
1. Define and manage channel-specific templates for marketing content and customer experiences
2
2. Authoring and flight scheduling of campaign creative/content across owned and off-site properties
3
3. Campaign creative/content deployment as per specified flight schedules
4
4. Centralized delivery and deprecation of creative/content across Syndication
channels and devices Conversations
Communities
5
5. Integrated configuration, management, deployment and Advertising
monitoring of web site and client applications Web Sites
6
6. Monitor, collect and organize data related to customer
sentiments and engagement behavior
Applications
5 4
Application Multi-Channel
Personalized Management Content Delivery
Experiences
2 3 6
Rich Media Content
Campaign Engagement
Delivery Authoring
Publication Monitoring
& Scheduling
Audience
Targeting 1
Channel Template Definition
CMS
Campaign Plan,
CAMPAIGN WORKFLOW Objectives, Target
Creative/Content Segments
Production
DAM/CAM
CUSTOMER & CAMPAIGN INTELLIGENCE
DIGITAL SOLUTIONS
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15. SOLUTION ARCHITECTURE
TV
Application Management Multi-Channel Content Delivery
PC
Client downloads & updates, application
& configuration management, data Mobile
protection & recovery, application & Content delivery, rendering and deprecation services, web/client
infrastructure monitoring application services, conversation response
In-Store
Content Authoring & Scheduling Campaign Publication
Automated processes for transforming and
Engagement Monitoring
Campaign channel coordination, creative/content deploying published content to the content 3rd Party Analytics & Monitoring
authoring , flight scheduling delivery infrastructure
Silverlight Analytics Framework
Channel Template Definition Interaction management & monitoring,
analytics, social media monitoring
Creation of channel-specific templates for content authoring and management,
implementation of UX/consumer experiences
CMS
CAMPAIGN WORKFLOW
Creative/Content
Production
DAM/CAM
CUSTOMER & CAMPAIGN INTELLIGENCE
DIGITAL SOLUTIONS
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16. CHANNEL TEMPLATE DEFINITION
Content Authoring MCM Platform
& Scheduling Developer
Layout Template Definitions Content Experience Implementations
Define channel-specific experiences for rendering content on the client
Define channel-specific templates for enabling the authoring,
layout and publication of campaign content Visual Styles Layout & Interaction
• Provide placeholders for marketers to insert content elements Branding & styling definitions; Implement content consumption
and reusable modules common elements (navigation, experiences
search, analytics, ad units). • Client-side UI elements for
• Set content authoring capabilities & restrictions definitions
(i.e., what can be authored on template) Web Pages: Page Styling representing CMS layout
Master pages and CSS definitions sections
• Provide content shopping tools (browsing, searching, viewing
and selecting from existing in-house or agency created assets) • Client content requests
Client Application: Skinning
• Enable repurposing of selected content assets to adapt them XAML styling definitions and • Mapping of retrieved content to
to target channels themes UI elements
Common Information Architecture
Define underlying CMS structure for storing centralized definitions of content layouts, metadata taxonomy, and channel definitions
Content Structure Definitions Content Storage Repositories
• Channel specific attributes • Create layout template definition library
• Content layouts and taxonomies • Create library for storing content experiences and styling
• Data structure for storing layout elements definitions
DAM
CMS
DIGITAL SOLUTIONS
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17. CONTENT AUTHORING AND SCHEDULING
Channel Template Channel-Specific
Definition Content Templates
Partner
Campaign Content Authoring and Scheduling Solutions
Channel Coordination
Select channel-specific template for content layout composition
Content Authoring Creative/Content Asset Selection & Adaptation Flight Scheduling Approval
Produce campaign • Browse, search for, view, and select content Set content Campaign owners Campaign
messaging and and media assets from Content Storage and template “go-live” review & approve
marketing copy assign to placeholders in layout template and expiration messaging content
Publication
within chosen • Modify content elements as appropriate for timelines as per
template target delivery channel campaign schedule
Content Authoring Workflow
Flexible and customizable campaign content authoring workflows (parallel and serial)
Marketer
Content Storage
Asset Libraries Structured Content
Creative/Content
Production Video, images, audio, Written copy, tabular data, page element
Creative/content and rich asset meta-data 1 content, content meta-data , template
media asset creation repositories, flight schedules
(creative/digital agency)
DAM/CAM CMS
1 Large scale DAM/CAM needs likely served by specialty partner offerings
DIGITAL SOLUTIONS
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18. CAMPAIGN PUBLICATION
Rich Media
Multi-Channel Content Delivery
Delivery
Campaign Content Publication Media Publishing
Controlled Publishing & Content Deployment Rich Media
Content deployed to Content Delivery Infrastructure (i.e., “Go-Live” Publish media assets to Content Delivery
campaign content templates deployed into live production environment Infrastructure:
where content is ready for delivery to UX/consumer experiences) • Extract media asset references from
content articles in CMS, using SharePoint
Content Transformation APIs
Convert content elements defined in completed layout templates to • Launch media preparation and
publishing formats (as required by the Content Delivery Infrastructure deployment processes
and UX/consumer experience content requests):
• Extract snapshot of content elements from SharePoint CMS (using
SharePoint API’s)
• Transform and save content elements to staging environment for
content deployment and delivery
• Content translation (e.g., device-specific variations, multi-language UI)
Content Storage
Publication Schedule
Content
Authoring Timeline specific instances of authored and approved content templates
awaiting publication as per campaign channel schedules and flight dates
& Scheduling
DAM
CMS
DIGITAL SOLUTIONS
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19. MULTI-CHANNEL CONTENT DELIVERY
Content Experiences
Web & Mobile Sites, Rich Internet
Applications (Browser Based) Client and Mobile Applications Syndication 3rd Party Sites
• Page requests Content requests from stand-alone marketer applications that
• Asynchronous content requests run on the client
from client-side script and • Device aware applications exploit device capabilities, when
Silverlight components available (e.g. touch, gestures, pen input, etc.)
• Device-specific applications target a specific device platform
Content Delivery Infrastructure
Off-Site Content
Web Application Serving Content Delivery Services Syndication Services Publishing Services
• Content delivery via a REST Content exposed by Content pushed by MCM
services façade in response to publishing platform to platform to off-site
Server-side web page and client requests syndication partners (RSS, properties using 3rd party
application processing • Exposure of SharePoint Client embeddable widgets) platform APIs
Rich Media Object Model via REST services
Delivery Published Content & Media
• Snapshot of published content data and media files
Personalized • Server-side exposure of SharePoint content template components & content via .NET objects
CMS
Experiences
Campaign
Publication
DIGITAL SOLUTIONS
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20. APPLICATION MANAGEMENT
Web Sites/Apps
Configuration & Deployment Administrator
Managed
Clients
Managed Client Applications
Client desktop configuration management, client application
deployment & updates Client Agent
Mobile Applications
Non-managed mobile application deployment & updates
Mobile Apps Non-Managed
Mobile App
“Marketplace” Client Apps
Server-Side Applications & Services Management
Non-managed client application & services deployment
& updates Client Application
Downloads &
Infrastructure & Server Management Server Updates
Multi-Channel
Configuration Management & Provisioning, Compliance, Content Delivery
Virtualization, Capacity Planning, Resource Optimization, Data Non-Managed Client
Protection & Recovery Application Management
Application Serving,
Content & Data Services
Health & Performance Monitoring Operator
Applications, Services & Server Infrastructure
Inside-out & outside-in (management pack plus
listener/subscriber for non-managed applications/services)
monitoring, Watson error collection & monitoring
DIGITAL SOLUTIONS
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21. ENGAGEMENT MONITORING
General Content User interaction Media Social Media
Metrics web analytics views (click analysis) quality Monitoring
Prepare Webpage Silverlight (In or Out of Browser) Web Server
Page Tracking Application Event Tracking Web Server Logging
Implement data Silverlight Analytics Framework
collection points
• Clear GIFs (pixel) • Applications call tracking service on • Configure web server to log
• JavaScript calls on specific app events desired HTTP request data
specific page events • Can use behaviors to associate collection
events with UI events
Gather
Collect data at
runtime
Publish UI and rich media events Log web server HTTP requests
Publish
Send HTTP Silverlight IIS Advanced
page
requests Analytics Framework 1 Logging Extension
events
Accumulate data
External Analytics
Social Media Providers Log files
Monitoring
1 Cache event data locally when offline; transmit when connected
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Manage the complexity of granular targetingTargeted audiences split their time between many channels, media formats and devices The effective use of internal and external targeting data within digital campaigns remains complexFinding and engaging dissatisfied customers offsite is time consuming and ineffective
TBDFlexible content management platform - variable levels of content governance, branding, authoring constraints/restrictions, workflow management and approval processes Marketer controlled content combined with user contributed content (web)TBD
Increased Channel Control at a Lower CostCentralized infrastructure and application management eliminates brand and campaign silos while increasing granularity of control and monitoring across channelsShared technology frameworks across brands reduce costs and complexity via shared services and charge back modelsEnd-to-end management of physical and virtual environments Tight integration with Microsoft (e.g., SharePoint 2010, SQL Server) and third party server productsSingle integrated solution provided at lower price point than collection of point and gap solutions