The future of location based services: What you need to knowJohn Whalen
How will we use location aware applications? How are they being used today? Why are they profitable? What do I need to know today to start using them for my b-to-b and b-to-c sales opportunities?
The future of location based services: What you need to knowJohn Whalen
How will we use location aware applications? How are they being used today? Why are they profitable? What do I need to know today to start using them for my b-to-b and b-to-c sales opportunities?
Big Data and Social Monitoring: Building Meaningful RelationshipsEmanuela Zaccone
What does "big data" mean? Which is the importance of a data scientist in a company, and how this role can be strategic, in order to identify and to build new marketing and communication strategies?
Social Media Monitoring must be at the core of an effective circular and never ending process: thanks to it, it is possible to know not just what people is saying about our company but also how they interact and how these conversations can be transformed in strategy. So, it is important to give feedback to the operations and business area, as well as to other units which can be interested by the monitoring.
It is fundamental then that the data scientist - who has at least skills both in statistic and in marketing area - be able to apply classic quantitative analytics (engagement, reach, etc.) and qualitative ones: in this sense the social network analysis can play an interesting role in (re)defining the position of the brand and its relationship with its followers online.
KEYNOTE AT DIGITAL MARKETING & MEDIA SUMMIT, Hamburg
October 24th - 26th 2012
Jo Caudron is gepassioneerd door technologie en media en een veelgevraagd spreker op het vlak van
digitale en nieuwe media. Hij is de
auteur van ‘Haal meer uit Sociale Media’ en ‘Media Morgen: overleven onze klassieke media de radicale impact van internet, social media en mobile’. Hij vertelt hoe hij je sociale mediastrategie zou aanpakken.
IAB Mobile Revisted 15 September - Hugues Rey
L’Internet mobile, un concept qui entraîne encore plus de changements que l’Internet fixeLes versions mobiles ou les équivalents des services Internet touchent un public beaucoup plus large et sont lucratifs. Très lucratifs.Si vous pensiez que l'Internet était important, sachez que l'Internet mobile le sera plus encore au cours de cette décennie. Regardez ne fût-ce que l'iPad. Les principales entreprises Internet le clament déjà : « Mobile First » !Si vous voulez savoir pourquoi l'internet mobile est si important, et comment vous pouvez l'utiliser pour générer plus de visiteurs et donc plus de revenus, venez donc le jeudi 15 septembre à la première activité que Stichting Marketing, IAB Belgium et Mobile Monday organisent ensemble.Nous avons le plaisir de vous présenter : - en exclusivité, l'étude Worldwide Mobile Usage d'InSites/IAB - un programme adapté, destiné au « Mobile Savvy » et au « Mobile Newbie », proposé par des experts belges - une session avec Jonathan MacDonald, un expert en communication connu de TEDx Manchester et co-fondateur de This Fluid World & Every Single One of US Découvrez – et repartez peut-être avec – les derniers smartphones !Programme18:15 Welcome (à boire et à manger vous seront offerts)19:00 Introduction par le groupe d'experts19:15 “IAB MC DC 2011: How Belgian consumers use mobile compared with the rest of the world” par Elias Veris (Insites)20:00 Track pour les Mobile Newbies 1. Nicolas Vanderseypen (FR) (Isobar) - “Objectives, KPI’s, stratégie et opportunités” 2. Patrick Bosteels (Mobile Mondays, The Creative Stores) (NL) - “Pertinence de l'évolution mobile du consomateur final”20:00 Track pour le Mobile Savvy 1. Wim Vermeulen (Momads) (NL) - “City marketing case: de App van ‘t Stad” (TBC) 2. Hugues Rey (HAVAS Media) (FR) - “Lead generation through mobile”21:00 Session finale par Jonathan MacDonald (Thought-leader, co-founder de This Fluid World & Every Single One Of Us)
DMA 2009 Presentation by Acxiom's Mark Ogne. Titled, "The State of Mobile Marketing and Its Role in the Multichannel Mix," this session was part of Acxiom's Global Marketing Performance Series.
Vibrant marketing professional for over 10 years in the industry. Founder of Creatively Mused, a digital content and strategic marketing agency focused on innovative techniques.
Life has dramatically changed in the last few years: while initially many had thought that only access and bits of information would be subject to digital transformation, we are now facing the fact that a growing part of our own life has become digital.
This report considers the digital trends that will emerge in 2013. It explores the most important cross-channel learnings for savvy marketers looking to improve their future communications strategies to deliver more engaging, efficient marketing campaigns that will capture the attention, and the spending power, of consumers tomorrow.
Social media, emerging platforms and online advertisingMarketingatBahrain
Boye Balogun - Regional Director, Head of Digital MENA; Mindshare presented Social Media, Emerging Platforms And Online Advertising at Social Media Masters Forum 2012 in Bahrain. www.socialmediamasters.me
Big Data and Social Monitoring: Building Meaningful RelationshipsEmanuela Zaccone
What does "big data" mean? Which is the importance of a data scientist in a company, and how this role can be strategic, in order to identify and to build new marketing and communication strategies?
Social Media Monitoring must be at the core of an effective circular and never ending process: thanks to it, it is possible to know not just what people is saying about our company but also how they interact and how these conversations can be transformed in strategy. So, it is important to give feedback to the operations and business area, as well as to other units which can be interested by the monitoring.
It is fundamental then that the data scientist - who has at least skills both in statistic and in marketing area - be able to apply classic quantitative analytics (engagement, reach, etc.) and qualitative ones: in this sense the social network analysis can play an interesting role in (re)defining the position of the brand and its relationship with its followers online.
KEYNOTE AT DIGITAL MARKETING & MEDIA SUMMIT, Hamburg
October 24th - 26th 2012
Jo Caudron is gepassioneerd door technologie en media en een veelgevraagd spreker op het vlak van
digitale en nieuwe media. Hij is de
auteur van ‘Haal meer uit Sociale Media’ en ‘Media Morgen: overleven onze klassieke media de radicale impact van internet, social media en mobile’. Hij vertelt hoe hij je sociale mediastrategie zou aanpakken.
IAB Mobile Revisted 15 September - Hugues Rey
L’Internet mobile, un concept qui entraîne encore plus de changements que l’Internet fixeLes versions mobiles ou les équivalents des services Internet touchent un public beaucoup plus large et sont lucratifs. Très lucratifs.Si vous pensiez que l'Internet était important, sachez que l'Internet mobile le sera plus encore au cours de cette décennie. Regardez ne fût-ce que l'iPad. Les principales entreprises Internet le clament déjà : « Mobile First » !Si vous voulez savoir pourquoi l'internet mobile est si important, et comment vous pouvez l'utiliser pour générer plus de visiteurs et donc plus de revenus, venez donc le jeudi 15 septembre à la première activité que Stichting Marketing, IAB Belgium et Mobile Monday organisent ensemble.Nous avons le plaisir de vous présenter : - en exclusivité, l'étude Worldwide Mobile Usage d'InSites/IAB - un programme adapté, destiné au « Mobile Savvy » et au « Mobile Newbie », proposé par des experts belges - une session avec Jonathan MacDonald, un expert en communication connu de TEDx Manchester et co-fondateur de This Fluid World & Every Single One of US Découvrez – et repartez peut-être avec – les derniers smartphones !Programme18:15 Welcome (à boire et à manger vous seront offerts)19:00 Introduction par le groupe d'experts19:15 “IAB MC DC 2011: How Belgian consumers use mobile compared with the rest of the world” par Elias Veris (Insites)20:00 Track pour les Mobile Newbies 1. Nicolas Vanderseypen (FR) (Isobar) - “Objectives, KPI’s, stratégie et opportunités” 2. Patrick Bosteels (Mobile Mondays, The Creative Stores) (NL) - “Pertinence de l'évolution mobile du consomateur final”20:00 Track pour le Mobile Savvy 1. Wim Vermeulen (Momads) (NL) - “City marketing case: de App van ‘t Stad” (TBC) 2. Hugues Rey (HAVAS Media) (FR) - “Lead generation through mobile”21:00 Session finale par Jonathan MacDonald (Thought-leader, co-founder de This Fluid World & Every Single One Of Us)
DMA 2009 Presentation by Acxiom's Mark Ogne. Titled, "The State of Mobile Marketing and Its Role in the Multichannel Mix," this session was part of Acxiom's Global Marketing Performance Series.
Vibrant marketing professional for over 10 years in the industry. Founder of Creatively Mused, a digital content and strategic marketing agency focused on innovative techniques.
Life has dramatically changed in the last few years: while initially many had thought that only access and bits of information would be subject to digital transformation, we are now facing the fact that a growing part of our own life has become digital.
This report considers the digital trends that will emerge in 2013. It explores the most important cross-channel learnings for savvy marketers looking to improve their future communications strategies to deliver more engaging, efficient marketing campaigns that will capture the attention, and the spending power, of consumers tomorrow.
Social media, emerging platforms and online advertisingMarketingatBahrain
Boye Balogun - Regional Director, Head of Digital MENA; Mindshare presented Social Media, Emerging Platforms And Online Advertising at Social Media Masters Forum 2012 in Bahrain. www.socialmediamasters.me
The introduction slides to the CPD Programme entitled 'Web 2.0. The Times They Are a Changing' by Jim Hamill from Strathclyde University. They present a brief overview and introduction to Web 2.0 and Social Media.
More information about this program on the page:
http://www.strath.ac.uk/business/cee/cpd/web2
Metro Apps publishing brand is a partnership with urbanite's favourite newspaper Metro. Metro is a publishing phenomenon. The paper was launched in March 1999 as a free, colour newspaper for morning commuters. Every weekday morning over 1.34 million copies are distributed in 33 cities across the UK making Metro the world's largest single edition free newspaper and the third largest national newspaper in the UK.
Metro Apps is dedicated to designing, sourcing and publishing the hottest games and apps for the latest Smartphone platforms. All our apps and games are tailored to Metro’s valuable 18-44 year old, full time working urbanite audience that are the main consumers of mobile content.
Rethinking publishing in the content marketing eraMatthew Buckland
The internet has instigated a dramatic fall in the economics of media. Competition for both revenue & reader attention. Media & advertisers need to figure out a new paradigm: platforms, ad formats, content types, distribution & business models
Creative Spark is an innovative full service digital agency with a specialisation in digital strategy, content marketing, social media and web, mobile and app development.
Using Qt to Build Mobile Applications Featuring Social Networking and Monetiz...account inactive
The telecom, internet and media industry is converging and the value chain providing basic telecom services is now rapidly being challenged in the new emerging eco-system. New business models are breaking up the traditional value chain and each player takes on a new, or slightly different, role as the centre of their own value-web to secure a niche in the digital media space. This new emerging eco-system is a result of consumers changing their media and communications consumption and new players entering the arena. Today, social networking is one of the aspects especially important in device application development. However, to generate a valid business a new revenue source must be recognized such as advertising. The focus of Tieto’s presentation lies on Social TV concept which means that interactive TV services could be used on mobile devices and desktop. This also includes social networking during which end-users could exchange actual broadcasts or interact in the running program. This concept is especially interesting for network operator as they could efficiently merchandise advertising space by means of targeted advertising.
Presentation by Jouni Laine held during Qt Developer Days 2009.
http://qt.nokia.com/developer/learning/elearning
How is the world changed with web2.0? We review key pardigm, issues, and businesses. Some of points are touched for web2.0 business strategy. This presentation was orginally prepafered for Samsung SDS.
Visual Content Marketing 2017 - Strategies and StorytellingOren Todoros
Lately we've seen the importance of visual content emphasized by the changes that occurred across almost every major social network, including Facebook, Snapchat, Instagram, and Twitter. At the same time, videos have become powerful tools for brands looking to communicate more easily with their readers. Visual Content Marketing is creating content (Images, Videos, etc.) that connects with your audience in ways that go beyond simply using textual copy.
When you consider that 65% of people are visual learners, 90% of information that comes to the brain is visual, and presentations with visual aides are 43% more persuasive, it makes sense to use content types which people have an innate psychological resonance with.
SOCIAL & SEARCH MARKETING - THE PERFECT MIXOren Todoros
Preseneted at the Net2Work event to a group of individuals eager to learn how to combine both search and social marketing for their brands and businesses.
Integrating PR and Social Media TacticsOren Todoros
As presented by Oren Todoros and Nancy Shapira-Aronovic during the How to Integrate Traditional PR and Social Media (Beginners Techniques) Webinar.
Reach us at @orentodoros - @nancyshapira
As presented by Oren Todoros and Nancy Shapira-Aronovic. How to Integrate Traditional PR and Social Media (Beginners Techniques) Reach us @OrenTodoros - @nancyshapira
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
The Role of Social Networking ithin Consumer's Digital Lives
1. The Role of Social Networking
within Consumer's Digital Lives
Matteo Montan - Head of New Business
2. Agenda
• About B! And B! Digital
• Setting the scene: major changes & trends
• B! : shaping the OS of your digital life
• Focusing on Social Media
• Hellotxt, the personal social networker
3. B! Gobal Market leader in mobile entertainment
Listed at Milan Stock Exchange since July 2003
1000 professionals in 24 offices serving 57 markets
260 M Revenues, 40M Ebitda (2009)
120 + operators connected
200M unique mobile numbers served at least once in 09
2bn SIM cards reachable.
Global technical infrastructure
Balanced & proven business model
4. B! BUSINESS MODEL
B2C B20 B! Digital
• 11M subs to B! Mobile • Full Portal • Supporting brands to
clubs Outsourcing solutions develop their digital
• 500K new customers • Loyalty and Mobile strategy
acquired each week CRM solutions • Mobile Ad, CRM &
• HTXT leading social Loyalty programs ,
media aggregator couponing...
Be3A – Buongiorno proprietary platform
5. B! DIGITAL
M-SITES &
APPLICATIONS
CRM &
LOYALTY
B!Digital is currently present in: Italy, France, UK, Germany, the Netherlands, Spain, Russia, USA
6. B! MOBILE Market Place
• Created to support B! B2C strategy ( B! is one
of top spenders wwide in mobile ADV)
• Acting as agency for B! , a focal point
integrated with all major networks
• Developing its own ad-network , aggregating
thru its platform publishers particularly in EMEA,
Russia and Latam
• 2010 forcast: 1.5M page views
7. Buongiorno’s 2010 Directions: New Business
Buongiorno will leverage on its ongoing
performance to grow in 2010
by a 2-legged approach
Achieve top line
Invest in a new • Social Media
growth in the
current business opportunity • Skill gaming
both expected to take • Digital Payments
in B2C and in B2B off by year end • Connected Devices
11. Changes&Trends : Mobile Social Media!
What has changed? The Rise of
Mobile Social Media Facebook: >1 user out of
4 access it via Mobile !
Source: “Internet trends, April 2010” Morgan Stanley
12. New Business vision: the OS of your Digital Life
N
E Talk & Read, watch, Play for fun Play for Shop
E share listen money
D
S
E
Smart Social Network Aggregator
R
V
I
Social Content Stores
C
News & books, Social On Line
E video, music Games Casino
E-commerce
B Cloud computing – Single Sign On – Multiple devices
I
Z
M Integrated Ad-platform Integrated Payments Systems
O
D
E
L End users Carriers HW manufactures
B2C / ADV B2B B2B
13. Social Media at OS core - The Landscape
Ecosystems
The product is the network itself Vertical
“Answering a
Mass market proposition, so by default Multi-functional &
specific demand
Multi-platform
where the
Allows other organisations to feed off their ecosystem community adds
value”
Address a clear
market space –
acts as a filter
Community adds
value to product
and user
Focuses on
specialisation and
Social App - Enrich your “social” life quality
Addressing a use case for Users of Ecosystem –
improving it
14. Looking at Social media mass market proposition
Blogger The “Voyeur”
Superconnector
Mass Market
Communicators
I’ve something interesting to say SN = Extension of my I like to see
How do I broadcast my identity & relationships what’s going
messages? I’ on more than 1 network on
I’d like to stay in touch
I have time to kill but...
I’m overwhelmed by posts
Beneficial tools:
Simplify > one app for more SN
Express myself > Richer Updates
Organize > Filter/Ranking
15. Hellotxt, the personal networker
Hellotxt the personal social networker designed to simplify, enrich
and organise your life online
• All a user’s Social Networks in one interface
• Inbound and outbound communication
• Broad range of media supported
• Multiplatform compatible
• Media Filtering for relevance (3.0 release)
• Freemium + Advertising model (3.0 relase)
18. Hellotxt 2.0: enrich
Enrich: Beyond simple text updates towards richer media sharing
Doodle Updates Geo Location Multi Media
19. Monetising Hellotxt – Freemium model
• Handling millions of posts per month – a rich inventory for advertising
proposition
• Premium App features to improve experience in return for a small fee
Advertising Proposition - Two inventories – in bound and outbound
communication managed by B! Digital Marketing Agency and dedicated Ad
platform, B! Mobile
Phase 1 (Standard):
• CPM (top 20% users) and CPC (inc backfill) for remaining
Phase 2 (Geo and smart inventory):
• Data mining to produce a more targetted proposition for advertisers, covering:
• Geo-status (geographicallly dissected inventory)
• Geo-search (user generated requests)
• Key word tracking (clear understanding of user preferences and interests)
HelloTxt 2.0 HelloTxt 3.0 HelloTxt 4.0 HelloTxt
Launched (freemium) Geo 4.5Geo/Smart
(free) Inventory Inventory
(freemium) (freemium)
Q2 2010 Q3 2010 Q4 2010 Q1 2011